Marketing Campaign Manager
Posted on 8/25/2023

1,001-5,000 employees

Cloud-based SaaS solutions for improved healthcare outcomes
Company Overview
Inovalon stands out as a leading healthcare technology company, leveraging its data-driven, cloud-based SaaS solutions to improve clinical outcomes and economics. Its Inovalon ONE® Platform, the most widely used cloud platform in U.S. healthcare, combines national-scale connectivity, an unparalleled primary source dataset, and advanced analytics, serving top health plans, pharmaceutical companies, and healthcare provider systems. This broad customer base, coupled with decades of healthcare and technology experience, positions Inovalon as a key player in enhancing patient care and healthcare economics.
Data & Analytics

Company Stage


Total Funding





Bowie, Maryland

Growth & Insights

6 month growth


1 year growth


2 year growth

Remote in USA
Experience Level
Desired Skills
Google AdWords
Growth & Marketing
  • Minimum three years of experience in building and administration of marketing campaigns or programs
  • Experience marketing technology platforms, tools, products or services, preferably in a B2B environment
  • Practical experience using marketing tools such as: Marketo, LinkedIn advertising, Google Ads DemandBase, TechTarget or other like software/marketing platforms preferred
  • Minimum intermediate skills in MS PowerPoint, MS Excel and MS Word
  • Excellent oral and written communication skills
  • High energy, enthusiasm, and initiative
  • Demonstrated effective time and self-management skills and the agility to work in a dynamic environment
  • Bachelor's degree or higher in Marketing, or Communications, or an equivalent combination of education and related work experience
  • Work in close partnership and collaboration with business unit leadership, product marketing and other stakeholders, to design, develop, and deliver integrated, impactful, and results-driven marketing campaigns and programs
  • Planning and strategizing: The Marketing Campaign Manager is responsible for developing and implementing marketing strategies that meet the goals of the organization
  • Conduct research of target markets, analysis of consumer behavior and trends, and identify opportunities for growth
  • Effectively plan and coordinate multiple campaign elements to ensure on-time and on-budget delivery, by leveraging sound resource management, and effective collaboration with other team members
  • Monitor and manage the budgets for assigned marketing campaigns, ensuring all campaigns stays within the allocated budget while still achieving the desired results
  • Effectively organize and manage complex projects, priorities, and multiple tasks simultaneously while working collaboratively across various groups, including Product Marketing, Content Hub, Corporate Comms, Social and other related functions
  • Think creatively to develop innovative ideas to attract and retain customers
  • Monitor the progress of all assigned campaigns, making adjustments as needed
  • Analyze campaign data to evaluate its effectiveness and identify areas for improvement
  • Conduct competitive analysis with regards to demand gen programs such as SEO, PPC, and other marketing platforms
  • Compile and provide regular reports to stakeholders, including senior management and the marketing team. These reports may include campaign performance metrics, budget updates, and other relevant information
  • Understand, monitor and report on campaign KPIs and other performance metrics that measure achievement of business unit goals
  • Effectively analyze data, interpret marketing trends, and make informed decisions based on the analysis
  • Demonstrate adaptability to changing market conditions, adjusting strategies as needed, and staying up to date with the latest marketing trends and technologies
  • Maintain compliance with Inovalon's policies, procedures and mission statement
  • Adhere to all confidentiality and HIPAA requirements as outlined within Inovalon's Operating Policies and Procedures in all ways and at all times with respect to any aspect of the data handled or services rendered in the undertaking of the position
  • Fulfill those responsibilities and/or duties that may be reasonably provided by Inovalon for the purpose of achieving operational and financial success of the Company; and
  • Uphold responsibilities relative to the separation of duties for applicable processes and procedures within your job function