Full-Time
Assistant Vice President
Strategy, Spirits
Nike Communications
1,001-5,000 employees
Full-service luxury brand marketing and storytelling
Compensation Overview
$130k - $145k/yr
New York, NY, USA
Hybrid
New York-based role with hybrid work indicated.
 Growth & Marketing (1) |
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- At least eight years of full-time experience in public relations, advertising, or creative services, including at least three years in a leadership role responding to creative briefs.
- In-depth knowledge of luxury, lifestyle, and/or entertainment industries, with a proven track record delivering large-scale public relations campaigns; priority areas include fashion, music, sports, arts, and culture.
- At least two years of experience collaborating with multiple cross-functional teams across multiple accounts and inter-agency teams, leading projects internally, and communicating with clients.
- Experience managing teams and developing strategies for activations or programs exceeding a $1 million budget.
- Ability to travel for work-related events or meetings.
- Strong written, verbal, and interpersonal communication skills, including comfort communicating with global brand executives.
- Ability to clarify unclear processes or next steps, ask clients and inter-agency teams appropriate questions, and challenge unreasonable deliverable expectations.
- Ability to work effectively with people from diverse cultures and backgrounds, demonstrating cultural competency and a commitment to diversity, equity, and inclusion.
- Ability to thrive in a dynamic workplace with adaptability and resilience.
- Lead strategy across the spirits portfolio, setting direction for brand initiatives, campaigns, and 360-degree activations.
- Advise senior clients and internal teams with a clear, insight-led point of view.
- Develop clear, inspiring creative briefs and evaluate and strengthen ideas for strategic soundness, differentiation, and cultural relevance.
- Develop integrated strategies connecting business objectives, audience insights, brand positioning, and cultural opportunities.
- Define communications challenges, strategic propositions, messaging, channel roles, and activation principles.
- Shape differentiated brand positioning, messaging frameworks, and storytelling territories.
- Synthesize research, data, cultural intelligence, and marketplace information to identify audience insights and actionable opportunities.
- Develop an understanding of priority audiences, including their behaviors, motivations, cultural context, and relationship with the brand and category, and translate insights into strategic implications.
- Monitor culture, consumer behavior, the spirits category, competitors, and the broader communications landscape, translating trends and whitespace opportunities into recommendations.
- Partner with creative, media, social, experiential, and other agencies within integrated agency teams to create connected strategies and define each discipline’s role.
- Turn complex thinking into clear, persuasive narratives and lead the strategic story for major presentations.
- Influence senior clients through well-supported recommendations.
- Bring forward emerging consumer, cultural, and communications thinking that creates value for clients.
- Develop points of view that position the agency as a forward-thinking strategic partner using artificial intelligence, consumer insights, and new technologies.
- Lead strategy for priority new business opportunities, shaping the central challenge, strategic point of view, and pitch narrative.
- Navigate ambiguity and changing client needs while maintaining strategic focus and providing clarity and direction across clients, agency partners, and internal teams.
- Adjust the way of working based on client contacts and account team members.
Nike Communications is an independent, full-service creative communications agency that concentrates on luxury and prestige brands. It crafts brand stories and disseminates them through media relations, events, partnerships, influencer programs, social media, and comprehensive branding strategies. The firm builds tailored campaigns that grow brand communities and elevate market presence across sectors such as beverage, hospitality, culinary, automotive, and fashion, with clients like Rolls-Royce, Bvlgari, Montblanc, Rosewood Hotels & Resorts, and Bacardi Limited. Its goal is to help luxury brands reach premium audiences and establish a lasting reputation in the high-end consumer space, supported by a strong international footprint with offices in New York City and Los Angeles.
Company Size
1,001-5,000
Company Stage
N/A
Total Funding
N/A
Headquarters
New York City, New York
Founded
1984
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Simplify's Take
What believers are saying
- The PR Net 100 named Nike Communications again on September 12, 2026.
- 2026 campaigns for Four Seasons Yachts and The Surrey show strong luxury demand.
- New hires in February and July 2026 signal active account growth and staffing.
What critics are saying
- A major client loss, like Four Seasons or Bacardi, would hit revenue hard.
- Booth Moore's January 2026 move makes growth depend on star talent retention.
- Global luxury agencies can undercut it in Paris and Los Angeles within months.
What makes Nike Communications unique
- Luxury-only specialization since 1984 gives Nike Communications rare prestige-category depth.
- In 2026, it expanded with Booth Moore in Los Angeles and a Paris office.
- Its client mix spans hospitality, fashion, spirits, and culinary icons like Four Seasons.
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Benefits
Health Insurance
Dental Insurance
Vision Insurance
401(k) Retirement Plan
Profit Sharing
Paid Vacation
Paid Holidays
Flexible Work Hours
Parental Leave
Phone/Internet Stipend
Performance Bonus
Hybrid Work Options
Company News
Nike Communications hires Account Supervisor. Feb, 26, 2026 Sierra Lordet, ex-Account Manager at SUBJECT, has joined Nike Communications as Account Supervisor. Request a demo. A member of its team will get in touch to book a personalised tour of the platform at your convenience. Get all the latest fashion, beauty and lifestyle insights, straight to your inbox.