Full-Time

Paid Social Associate

Posted on 5/17/2024

FanDuel

FanDuel

1,001-5,000 employees

Sports betting and daily fantasy sports provider

Data & Analytics

Mid

New York, NY, USA

Required Skills
Quality Assurance (QA)
Marketing
Requirements
  • 2+ years paid social media experience
  • Knowledge & experience working with social platforms (Meta, X, TikTok, Snap)
  • Knowledge of social buying, platform formats & industry trends
  • Background in performance marketing or lower-funnel conversion campaigns
  • Experience with mobile-first campaigns and mobile measurement preferred
  • Ability to develop campaign insights based on platform data and reporting
  • Flexibility & ability to work in a fast-paced and dynamic environment
  • Strong communicator with a can-do, positive attitude and a strong desire to get things done
Responsibilities
  • Develop and implement paid social strategies to drive new customer acquisition, conversion and overall program efficiency
  • Collaborate with in-house buying team to successfully apply paid social strategy and execution within social channels (i.e. Meta, X, TikTok & Snap)
  • Oversee campaign and platform budget + weekly & monthly forecasts
  • Develop creative strategy and briefs to drive action across the full-funnel
  • Work directly with platform reps on tactical strategy, innovation opportunities and creative best practices
  • Support ongoing creative, tactical and audience testing
  • Recommend new paid social strategies and formats
  • Support in campaign and creative QA while building processes for reporting and budget pacing
  • Comfortable working in a fast-paced and dynamic working environment and open to collaboration with cross-functional teams

FanDuel Group specializes in sports betting, fantasy sports, and online casino games, employing sports-tech to enhance user engagement across various popular sports and leagues. This company stands out as a leader in the sports-tech industry, providing services to a vast customer base of approximately 17 million across the US. Its commitment to technological advancement and customer satisfaction make it an exciting workplace for those passionate about merging technology with sports entertainment.

Company Stage

M&A

Total Funding

$4.6B

Headquarters

New York, New York

Founded

2009

Growth & Insights
Headcount

6 month growth

8%

1 year growth

19%

2 year growth

69%

Benefits

From peer-to-peer learning to industry conferences, there are a number of ways to develop your career

From your head to your toes we’ve got you covered with our 100% health insurance coverage

We keep a well-stocked supply of snacks and refreshments to keep you going throughout the day

Flexible hours and vacation scheduling let you work when you’re at your best

We provide the latest tech and equipment, you get the job done