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Full-Time

Director – Market Development

Confirmed live in the last 24 hours

ReCor Medical

ReCor Medical

201-500 employees

Develops ultrasound technology for hypertension treatment

Hardware
Biotechnology

Compensation Overview

$223.6k - $267.5kAnnually

Senior, Expert

Palo Alto, CA, USA

Category
Strategy Development
Business Development
Business & Strategy
Required Skills
Sales
Communications
Lead Generation
Marketing
Data Analysis
Requirements
  • Bachelor’s degree required; MBA or equivalent advanced degree preferred
  • 10+ years of medical device industry experience in Marketing and/or Market Development; additional experience in pharma cardiovascular/hypertension marketing development a plus
  • Proven track record in driving emerging therapy adoptions
  • Strategic thinking and prioritization skills
  • Excellent program management and execution skills
  • Ability to work collaboratively with Therapy Development, Marketing and Sales to execute market development programs
  • Ability to partner and collaborate with external stakeholders including physicians and administrators
  • Experience working in high functioning cross-functional teams
  • Effective people leader who can attract talents and build a strong and motivated team
  • Self-motivated and proactive with a positive attitude
  • Strong interpersonal and problem-solving skills
  • Fluent in English with excellent written and oral communication skills
  • Expect to travel up to 40% of the time
  • Prior experience with building referral pathway for emerging technologies highly preferred
Responsibilities
  • Immerse in the field to gain deep customer insights on adoption barriers
  • Work with field Therapy Development team to map out uRDN patient pathway to understand stakeholders at different stages and unmet needs to be filled
  • Build comprehensive market development plan to break down barriers and drive uRDN adoption in both referring and interventional physicians
  • Strategically prioritize investment on initiatives to maximize speed of execution and accelerate business impact
  • Lead cross-functional teams to design programs and initiatives to optimize patient funnel and referral pathway
  • Work closely with field Therapy Development team to build and execute innovative programs in targeted accounts that are aligned to commercial goals
  • Build marketing assets and tools needed to support field Therapy Development team
  • Perform analytics and develop dashboard to measure impact of initiatives
  • Close partnership with Marketing to share best practices and identify synergistic opportunities for collaboration
  • Work closely with Marketing and Marcom to execute digital marketing campaigns on targeting referring physicians and lead generation
  • Provide support to Pipeline Marketing and Scientific/Medical Affairs on assessment of new opportunities to expand uRDN addressable market
  • Build a world-class market development team based on resource and capability needs
  • Support local customer engagement events as needed

ReCor Medical focuses on treating hypertension, a condition that affects over 1 billion people globally. The company has created the Paradise System, which utilizes non-focused ultrasound technology to perform renal denervation, a procedure that targets kidney nerves to help lower blood pressure. This system is particularly beneficial for patients who do not respond well to standard blood pressure medications. ReCor Medical is dedicated to clinical research and development to ensure the safety and effectiveness of its technology, and it generates revenue through the sale of its medical devices and partnerships with healthcare providers. The company is also involved in significant clinical trials, such as the RADIANCE Global Program, aimed at validating the benefits of renal denervation. ReCor Medical's goal is to provide a new treatment option for hypertension, addressing a major global health challenge.

Company Stage

Series D

Total Funding

$37.9M

Headquarters

Palo Alto, California

Founded

2009

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Simplify's Take

What believers are saying

  • The FDA approval of the Paradise System opens up substantial market opportunities in the U.S. for ReCor Medical.
  • ReCor Medical's commitment to innovation and early intervention in hypertension treatment can lead to significant advancements in patient outcomes.
  • Strategic leadership appointments, such as the new CEO from Siemens Healthineers, bring valuable expertise and direction for global commercialization.

What critics are saying

  • The high reliance on clinical trial outcomes for regulatory approvals can pose significant risks if results are unfavorable.
  • The competitive landscape in hypertension treatment, including potential advancements from larger medical device companies, could impact ReCor Medical's market share.

What makes ReCor Medical unique

  • ReCor Medical's Paradise System uses non-focused ultrasound technology for renal denervation, a unique approach in the hypertension treatment market.
  • The company's strong focus on clinical research, exemplified by the RADIANCE Global Program, sets it apart in validating the efficacy and safety of its technology.
  • ReCor Medical has achieved a significant milestone with FDA approval, positioning it ahead of competitors in the renal denervation space.