Full-Time

Account Director

Paid Media, Growth Marketing Team

Updated on 11/19/2024

DEPT

DEPT

1-10 employees

Digital marketing agency focusing on storytelling

Data & Analytics
Consulting
Consumer Software

Compensation Overview

$98.4k - $135kAnnually

Senior

Denver, CO, USA

Hybrid role requiring in-office presence 3 days a week; must be located within 50 miles of Denver, CO office.

Category
Growth Marketing
Growth & Marketing
Required Skills
SEO
Data Analysis
Requirements
  • A minimum of 8 years’ paid social experience and a minimum 3 years of experience in a client-facing marketing role
  • Cross-channel expertise in paid search & programmatic advertising experience highly preferred
  • Proven prior work experience managing a team of 3+ direct reports / team members and demonstrated ability to mentor and develop direct reports into more senior roles
  • A deep understanding of Meta Ads Manager and be skilled at effectively communicating paid social goals, targets, and direct-response tactics to clients and can get into the weeds when necessary.
  • The ability to audit an account and present actionable insights to a client
  • The ability to provide feedback and strategic guidance to all paid media channels (search, social, shopping, display, mobile, native and video)
  • To hold your own talking growth strategy, SEO, CRO, analytics and measurement with marketing managers and C-Level executives alike
  • Experience acting as an escalation point for clients, evaluating team services levels and proposing improvements
Responsibilities
  • Maintaining a strong understanding of the holistic business for each client in their portfolio - with insights on their competitors, overarching business goals, engagements with other agency partners, performance priorities, etc.
  • Orchestrating multi-discipline collaboration and implementation for flawless execution of full-funnel, cross-channel campaign strategy and activation. Serves as the holistic account leader responsible for managing client expectations and effectively setting CS and GS teams up for shared success.
  • Developing a deep working knowledge of Facebook/Instagram, TikTok, Snapchat, Pinterest, LinkedIn, as well as a core understanding of Growth Services (Programmatic, Decision Sciences, Creative, SEO/CRO). They should have a strategic perspective on how/when to utilize various channels and how they work together to help meet client business goals.
  • Staying up-to-date on all information disseminated across the agency from Growth Labs, Growth Teams, Qontrol, and Operations to ensure their track is adopting best practices and testing recommendations prioritized by the agency.
  • Serving as a point of escalation for all clients within your portfolio - understanding when to step-in with a client, coach the team on any processes/next steps to mitigate issues, determine what ancillary services/teams should be pulled in, or navigate solutions with legal/finance, etc.
  • Managing all major deliverables and presentations for your client portfolio (executive presentations, FBRs/QBRs, annual review, in-person strategy meetings, etc) to ensure activation teams across the board (media and growth) are delivering high-quality, innovative strategy - with a consistent storyline to push the client’s business and goals forward.
  • Ensuring successful onboarding of all new clients within your track - overseeing initial overarching strategy, account management/collaboration process is set up for success, and client interactions and performance are off to a healthy start.
  • Successfully scaling layers of management and ensuring career pathing/goals are being established for every member of your team.
  • Identifying succession plans for your team and cultivating talent development for upward mobility.

Expand is an online marketing agency focused on delivering relevant advertising by telling a company's story effectively. The agency utilizes data analysis and advanced marketing techniques to ensure that advertisements reach the right audience at the right time. Unlike traditional advertising methods that may bombard users with irrelevant ads, Expand prioritizes meaningful engagement. As part of Dept, a global network of digital agencies, Expand collaborates with a talented team of 600 professionals across Europe and the US, combining creativity, technology, and data to create digital products and services that enhance brand visibility, support business growth, and improve user experiences.

Company Stage

Acquired

Total Funding

N/A

Headquarters

Rotterdam, Netherlands

Founded

N/A

Growth & Insights
Headcount

6 month growth

0%

1 year growth

0%

2 year growth

0%
Simplify Jobs

Simplify's Take

What believers are saying

  • Working with high-profile clients like Adidas, Samsung, and Patagonia offers significant exposure and career growth opportunities.
  • Dept's focus on innovative projects, such as virtual experiences and AI-driven solutions, provides employees with cutting-edge work experiences.
  • The company's commitment to diversity, equity, and inclusion, highlighted by the appointment of Sandra Masiliso, fosters a supportive and inclusive work environment.

What critics are saying

  • The rapid pace of acquisitions and expansions could lead to integration challenges and cultural misalignment within the company.
  • The competitive digital agency landscape requires continuous innovation to maintain a leading position, which can be resource-intensive.

What makes DEPT unique

  • Dept's unique blend of creativity, technology, and data sets it apart from traditional digital agencies that may focus on only one or two of these elements.
  • Their commitment to sustainability, evidenced by their climate-neutral certification, appeals to environmentally conscious clients, unlike many competitors.
  • Dept's strategic acquisitions and global expansion, such as the recent acquisition of Raybeam and entry into the Asia Pacific market, demonstrate a proactive approach to growth and diversification.

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