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Marketing Technology Analyst
Posted on 3/17/2022
INACTIVE
Locations
Canada
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Agile
JavaScript
HTML/CSS
Management
Marketing
Research
Sales
Salesforce
SQL
Responsibilities
  • Lead discovery efforts to gather necessary information from clients and internal team members to appropriately record business needs and solution requirements for B2B digital marketing efforts
  • Develop deep knowledge of each client's business and available data to ensure campaign targeting and execution methods are on par to help meet the client's marketing and sales objectives
  • Create, maintain and disseminate detailed solution documentation and campaign plans across all channels supported in Marketing Automation platforms (email, SMS, push notification, social, web)
  • Provide solution requirements consultation to engineering and development teams throughout Marketing Automation platform implementations and individual campaign builds
  • Oversee QA and testing for Marketing Automation platform configurations and individual Campaign builds to ensure solution meets client business needs (e.g. campaign audience identification, data flows, communication flows, dynamic content assignment, reporting)
  • Initiate new platform and campaign change controls, as needed, and manage through to completion with the appropriate stakeholders, including requirements gathering and solution documentation, and coordinating development and testing amongst teams
  • Work closely with project management team to manage workflow and deadlines across multiple, simultaneous platform-related projects and change controls
  • Serve as day-to-day Marketing Technology point of contact for internal and client teams to triage new platform-related requests and serve as a subject matter expert to speak to the nuances, limitations and capabilities of each client's unique platform implementation
  • Provide support to senior team members throughout Marketing Technology discovery and roadmapping engagements, as needed
  • Provide support to Campaign Operations team for ongoing campaign development, as needed
Desired Qualifications
  • Bachelor's degree in Marketing/Advertising, a related business or technology field, or equivalent work experience required
  • 3-5 years experience in a Marketing-related role working with Marketing Automation solutions that support omni-channel marketing campaign development and execution
  • Experience serving as a Marketing Automation subject matter expert for B2B clients; experience across both B2B & B2C a plus
  • Agency experience preferred, with 2+ years experience in a client-facing role and knowledge of overall agency structures and agile project management methodologies
  • Strong interpersonal skills, including email, phone and meeting-related communications required, with a high level of responsiveness to clients and internal teams
  • Experience working with teams that have executed digital marketing strategies, testing and deployment across email, text, push, social and web
  • Solid understanding of campaign execution processes, audience segmentation methods, industry best practices, communication legal compliance, and downstream campaign analysis
  • Experience documenting complex campaign requirements for internal and external stakeholders
  • Experience and diligence with Quality Assurance and testing in a campaign setting, with specific experience reviewing and approving platform-level configurations, settings and data flows, and individual campaign-level targeting and touchpoint rendering
  • Demonstrated ability to manage and prioritize competing deadlines across multiple projects and team members
  • Familiarity with a variety of Marketing Automation platforms and marketing cloud solutions preferred (Marketo, Pardot, Eloqua, ClickDimensions, Act-On, Adobe Campaign, Salesforce Marketing Cloud, or similar)
  • Basic understanding of marketing database systems, data management and cleansing processes, ETLs/APIs and identity management preferred
  • Familiarity with Apache Velocity, Munchkin, REST/SOAP API, SQL, JavaScript, XML and/or HTML is a plus - ability to read and understand code generated by Marketing Automation platforms or other developers
  • Marketo Certified Expert, Adobe Campaign Business Practitioner and/or Salesforce Marketing Cloud Consultant certifications also a plus
Bounteous

201-500 employees

Digital innovation agency
Company Overview
Bounteous' mission is both simple and clear. They're here to help clients compete and win digitally. Everything they do is based upon an understanding of that mission, including who they hire, how they work with their clients, what they teach their people, when they recommend action, and why they matter.
Benefits
  • Award-winning culture
  • World-class, Fortune 500 engagements
  • Professional growth opportunities
  • Flexible working hours
  • Take-what-you-need vacation
  • Competitive benefits
  • Continuing education
  • Volunteer programs
  • Ample snacks
Company Values
  • Client-Focused
  • Healthy
  • Accountable
  • Results-Driven
  • Growth-Obsessed
  • Excellence