Full-Time

Investment Strategy & Operations Manager

Simulmedia

Simulmedia

51-200 employees

Data-driven TV advertising and audience engagement platform

Data & Analytics

Mid

New York, NY, USA

Required Skills
Sales
Communications
Marketing
Requirements
  • 3+ years of experience in media planning (preferably in an advertising agency or brand marketing department)
  • Strong understanding of linear TV and CTV / OTT channels and advertising techniques
  • Excellent analytical skills, with a strong ability to interpret data and make informed decisions
  • Excellent verbal and written communication skills, with the ability to present ideas and strategies to clients, agency partners and internal stakeholders
  • Strong organizational skills and attention to detail, with the ability to successfully manage multiple campaigns and deadlines simultaneously
  • Proficient with media planning tools
  • Track record of reaching and exceeding business targets
  • Proactive, with strong interpersonal skills
  • Adaptable person who can deal with rapidly changing TV industry and thrives on working in a data-driven environment
Responsibilities
  • Have a strong understanding of Simulmedia's value proposition and product offerings
  • Collaborate with clients, agency partners and internal sales / account management / activation teams to understand customer business objectives and develop effective targeted advertising strategies
  • Determine the most effective networks, publishers and specific inventory to reach and activate relevant target audiences across CTV / OTT, linear TV and/or gaming console channels
  • Manage media budgets for campaigns
  • Create media schedules and timelines to ensure timely and effective campaign execution
  • Monitor and analyze campaign performance, including tracking and reporting on key performance indicators (KPIs)
  • Adjust media strategies and tactics as needed to optimize campaign performance
  • Stay up-to-date with industry trends and Simulmedia platform improvements to ensure that campaigns are utilizing the most effective media channels, platform capabilities and strategies
  • Attend and collaborate in onsite, in-person meetings on a regular daily basis

Simulmedia stands out as a leading tech partner in the TV advertising industry, offering a comprehensive solution for planning and buying linear, streaming, and gaming ads, powered by data science. Their patented predictive lookalike model, built on years of viewership data, provides a unique competitive advantage, enabling smarter media buying for clients like Mass Mutual and Electrolux. The company's commitment to transparency and flexibility, as evidenced by their Advertiser's Bill of Rights for Transparency in TV, further enhances their industry leadership and fosters a culture of trust and openness.

Company Stage

Series E

Total Funding

$86.3M

Headquarters

New York, New York

Founded

2008

Growth & Insights
Headcount

6 month growth

-3%

1 year growth

-7%

2 year growth

-16%
INACTIVE