Full-Time

Content Marketing Lead

Posted on 10/31/2025

Paraform

Paraform

201-500 employees

Referral-based platform for tech startup recruitment

Compensation Overview

$120k - $160k/yr

San Francisco, CA, USA

In Person

Must be in-office 5 days per week at Jackson Square, San Francisco.

Category
Content & Writing (1)
Required Skills
Figma
Canva
Video Editing
Requirements
  • 1–5 years of experience in content marketing for startups - open to marketing generalists too
  • Experience building repeatable, consistent content engines that drive growth
  • Comfortable working independently, prioritizing ruthlessly, and thinking big
  • The ability to manage external contractors and creatives (writers, designers, video editors, etc.)
  • Humility and curiosity. Feedback is a gift and learning is life’s greatest joy. We operate with low egos.
  • High standards. We don’t ship work that doesn’t hit our bar. Our brand is everything.
  • Commitment to being in office 5 days a week in our office in Jackson Square in San Francisco
Responsibilities
  • End-to-end content creation: Own and execute our content strategy across blogs, social (LinkedIn and X), email, and video. You should be comfortable designing assets (Figma, Canva) and editing videos (CapCut, Descript, Final Cut Pro or similar) to support content production.
  • Narrative building: Work with founders, marketing leadership, and customers to craft stories that articulate Paraform’s mission, value, and impact
  • Content distribution: Own distribution across LinkedIn, X, email, and other channels - ensuring the right stories reach the right audiences
  • Speak with customers: Interview both customers and recruiters - and bring out their best stories
  • Think in terms of business outcomes: You’ll be constantly collaborating with sales, product, and operations to have clear goals behind your work
  • Protect our voice: We care deeply about the way we write. We obsess over every word.
  • Bring ideas to the table: You’ll drive the content vision - proposing narratives, experimenting with new formats, and figuring out what moves the needle. This is a high-ownership role with a lot of room to be creative and scrappy.
  • Build the foundation: Set up the systems, processes, and editorial calendar that future marketing hires will build on
Desired Qualifications
  • None

Paraform is a referral-based recruitment platform for the tech startup scene. It lets individuals earn money by referring candidates from their personal and professional networks to open roles at startups. Startups post jobs on the platform and offer referral bounties, while individuals browse listings, share unique referral links, and get paid if a referred candidate is hired. The platform earns by charging companies to post jobs and by taking a cut of the referral rewards. Unlike traditional recruiting firms, Paraform leverages personal networks to surface candidates, providing a transparent, straightforward process where both referrers and startups can see the steps and payments. The goal is to efficiently connect startups with top talent through trusted referrals, creating a scalable marketplace that benefits both sides: people who want extra income and startups looking for quality hires.

Company Size

201-500

Company Stage

Series B

Total Funding

$65M

Headquarters

San Francisco, California

Founded

2023

Simplify Jobs

Simplify's Take

What believers are saying

  • Raised $40M Series B in March 2026 from Scale Venture Partners.
  • Clients hire three times faster; Basis made 13 hires rapidly.
  • Expanded to enterprises, diversifying beyond tech startups.

What critics are saying

  • LinkedIn's marketplace erodes Paraform's bounty model in 12 months.
  • Top 10% recruiters defect to competitors in 18 months.
  • ParaAI re-routes candidates without consent, triggering lawsuits in 12 months.

What makes Paraform unique

  • Paraform combines agentic AI tools with expert recruiters for faster hires.
  • ParaAI Matches surfaces rejected candidates to new roles automatically.
  • Serves 1,000+ companies like Palantir across engineering and finance roles.

Help us improve and share your feedback! Did you find this helpful?

Benefits

Flexible Work Hours

Growth & Insights and Company News

Headcount

6 month growth

-4%

1 year growth

3%

2 year growth

-8%
HR Tech Feed
Mar 19th, 2026
Recruiting platform Paraform raises $40M Series B to empower recruiters with AI tools

Paraform, a recruiting platform connecting tech companies with independent recruiters, has raised $40 million in Series B funding led by Scale Venture Partners. The round comes less than a year after the company's $20 million Series A. Founded by CEO John Kim, Paraform operates a marketplace linking high-growth tech firms like Palantir and Cursor with expert recruiters. The platform provides "agentic" AI tools for automated sourcing and candidate matching, whilst allowing recruiters to focus on evaluating soft skills and closing candidates. The funding will scale Paraform's AI capabilities and expand its client base. The company reports clients are hiring up to three times faster than with traditional agencies. Recent successes include helping AI accounting firm Basis make 13 critical hires during a period of rapid growth.

Paraform
Mar 2nd, 2026
ParaAI Matches: a second placement engine for your candidates

ParaAI Matches: a second placement engine for your candidates. Karan Parikh Founding Engineer March 2, 2026 The biggest challenge on Paraform is that great candidates slip through the cracks. You might find a strong candidate, submit them to a role, and if that hiring manager rejects them, the candidate is lost - even if they'd be perfect elsewhere. Meanwhile, you're already busy finding and engaging new talent. ParaAI Matches changes this. Paraform, Inc. has introduced an advanced AI matching algorithm to the hiring-manager side of the platform, creating a new, passive channel for your past candidates to be discovered and moved to interviews. Turning rejections into new opportunities. When you submit a candidate, you give Paraform, Inc. a rich set of signals: their background, preferences, strengths, compensation expectations, location needs, and more. If the hiring manager you submitted to decides not to move forward, that candidate doesn't just disappear anymore. ParaAI evaluates their profile, experiences, and interests against every open role on the platform. Each day, for every role, ParaAI Matches analyzes: * the job description and role requirements * the intake call transcript * who that hiring manager has interviewed * who they have rejected + reasonings * all candidates in its network From there, it identifies the strongest 5-10 candidates for each role and shows those profiles directly to hiring managers for them to review and express interest. This means your candidate can be surfaced to new companies without you having to resubmit or pitch them again. Your candidate relationships are always protected. Every candidate surfaced through ParaAI has an existing relationship with a Paraform recruiter. When a hiring manager expresses interest, Paraform, Inc. route the request to the right recruiter - you'll be notified via email and on your homepage to confirm interest and action the submission. When multiple recruiters have worked with the same candidate, its system ranks them to determine who gets priority. Key factors include the length of your relationship, your interview rate on submissions for that candidate, whether you've kept their preferences up to date, and your track record of actioning submission requests. Paraform, Inc. has strict safeguards to keep candidate progression tied to their recruiter and to prevent companies from taking processes off-platform. Your candidate data makes matching better. For your candidates to be considered in this new hiring manager matching system, their preference data in the platform needs to be accurate -compensation, location, industry interests, roles, etc. The more accurate these preferences are, the more likely ParaAI will recommend them to the correct hiring teams on the platform. If you haven't already updated preferences for candidates you've recently submitted, this is a great time to start doing it. A passive engine for more placements. Matches gives you a second placement engine. You continue sourcing, building relationships with candidates, and submitting to the roles you're closely working on, while ParaAI quietly works in the background to: * Find other roles your candidates are perfect for * Get them in front of hiring managers * Inform you when a hiring manager wants to interview them If you have questions, Paraform, Inc.'d love to hear them:) Let Paraform, Inc. be your competitive advantage. Join world-class teams using Paraform to fill their most important roles in record time.

VC News Daily
Jun 24th, 2025
Paraform Secures $20M Series A Funding

Paraform, a hiring marketplace for elite recruiters, has announced securing $20M in Series A funding.

Business Wire
Jun 24th, 2025
In a Sea of AI Tools, Paraform Bets on People with $20M Series A from Felicis

In a sea of AI tools, Paraform bets on people with $20M Series A from Felicis.

Paraform
Jun 24th, 2025
Announcing Paraform's $20M Series A

Since raising its seed round, Paraform, Inc. has partnered with companies like Palantir, Decagon, Cursor, and Windsurf to build world-class teams.

INACTIVE