Full-Time

Analytics Engineer

Posted on 9/5/2024

Publicis Groupe

Publicis Groupe

10,001+ employees

Global leader in marketing and communications

Data & Analytics
Consumer Goods

Mid, Senior

London, UK

Hybrid role requiring 2 days per week in the office in West London.

Category
Data Management
Data Analysis
Data Engineering
Data & Analytics
Required Skills
Data Structures & Algorithms
SQL
Data Analysis
Requirements
  • An analytical mind who loves to dive deep into the data, identify patterns and generate insights for the benefit of our customers.
  • Background in applied mathematics and comfort in working with real world datasets.
  • Excellent SQL knowledge with practical application.
  • Experience in big data, multivariate testing, and developing business intelligence.
  • Experience in leading projects such as developing unique attribution models, applying new statistical interpretations methods, and identifying key drivers of our technology’s success.
  • Able to identify improvements to our methodology and processes and help lead their implementation across the company.
  • Able to maintain a high-performance, reusable, and scalable data transformation pipeline for our data warehouse to ensure our clients receive core reporting and business intelligence quickly and efficiently.
  • Experience in working with Data Scientists to design predictive analytics, machine learning models, and automation infrastructure using thousands of unique data points.
  • Able to discover, transform, test, deploy and document data sources.
  • Knowhow around cleansing current data structures to optimize internal processes and enable more efficient and effective reporting practices.
Responsibilities
  • Spearheading Yieldify’s/Epsilon's reporting practices by leading on projects such as developing unique attribution models, applying new statistical interpretations methods, and identifying key drivers of our technology’s success.
  • Working across global teams in our core markets in: EMEA, NA & APAC.
  • Leading innovative models and data innovation for Yieldify & Epsilon.
  • Partnering with internal engineering teams and internal client executives while driving key Yieldify & Epsilon initiatives.
  • Leading the reporting vision of the Yieldify business into the wider Epsilon eco-system.

Publicis Groupe specializes in marketing, communications, and digital transformation for a wide range of clients, including well-known brands like Toyota and McDonald's. The company provides services such as advertising, media planning and buying, digital marketing, and public relations. Its products work by combining data, technology, and creative strategies to create customized solutions that help clients grow and engage with their audiences. What sets Publicis Groupe apart from its competitors is its 'Power of One' approach, which integrates various agencies and services to offer cohesive and effective solutions. The company's goal is to drive client success through tailored marketing strategies that leverage the latest in data and technology.

Company Stage

IPO

Total Funding

$32M

Headquarters

Paris, France

Founded

1926

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Simplify's Take

What believers are saying

  • Acquisition of Profitero positions Publicis as a leader in commerce solutions.
  • Tremend acquisition expands software engineering capabilities for robust digital transformation.
  • Publicis Sapient AI Labs boosts AI capabilities for innovative marketing solutions.

What critics are saying

  • European advertising market downturn impacts Publicis's financial performance.
  • Multiple acquisitions may lead to integration challenges and cultural clashes.
  • Expansion into AI and digital transformation faces technological and implementation risks.

What makes Publicis Groupe unique

  • Publicis Groupe's 'Power of One' approach integrates diverse services for seamless client solutions.
  • Acquisitions like Profitero enhance Publicis's e-commerce and digital transformation capabilities.
  • Publicis Sapient's Salesforce expansion strengthens its global digital transformation services.

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