Product Marketing Manager

Partner Platform

Confirmed live in the last 24 hours

Locations

San Francisco, CA, USA • New York, NY, USA

Experience Level

Entry

Junior

Mid

Senior

Expert

Desired Skills

Marketing

Sales

Requirements

5-7+ years in product marketing, partner marketing, or a related role
The ability to champion the customer and experience in soliciting customer feedback
Strong writing skills, meaning you avoid enterprise jargon, can adapt to the Figma voice, and write with partners and customers in mind
A data-driven approach to your work
Experience leading and driving cross-functional initiatives
Experience working directly with customers and or partners
Passion for learning new products and industries-unafraid to dive into the nitty gritty technical details
A willingness to roll up your sleeves and get scrappy- at Figma, we run with it!
Investing in Figma: The Decade of Design
How work is changing at Figma
Figma's next product is a multiplayer whiteboard called FigJam
Software Design Startup Figma Is Now Worth $10 Billion

Responsibilities

Work with partners to create joint marketing plans that help us achieve shared goals
Identify potential partners to help us reach new audiences and build co-marketing programs with them
Drive deeper engagement with our platform and integrations with through content and campaigns
Work with the broader marketing team on creative co-marketing ideas that span web, community, social, events, and other marketing channels
Work closely with our business development and marketing teams to build and scale a set of repeatable partner programs
Arm internal and partner sales teams with resources that help them position Figma's platform and key integrations
Track and measure project success so we can learn what works and continue making our programs better
Grow a community of partners that feel loved and valued

Figma is growing our team of passionate people on a mission to make design accessible to all. Born on the Web, Figma helps entire product teams brainstorm, create, test, and ship better designs, together. From great products to long-lasting companies, we believe that nothing great is made alone—come make with us!

Figma is looking for a “full-stack” Product Marketing Manager to support Figma’s platform and partner ecosystem. You will work closely with the partners building on Figma’s platformas well as our product, sales, design, and broader marketing teams to build, launch, and drive adoption of Figma’s platform and growing ecosystem of integrations. You will also have the opportunity to help us build out the platform marketing foundation at Figma—from developing messaging and positioning, telling our partners’ stories, architecting campaigns, building out enablement resources, and more.

This is a full time role that can be held from one of our US hubs or remotely in the United States.

What you’ll do at Figma:

Work with partners to create joint marketing plans that help us achieve shared goals
Identify potential partners to help us reach new audiences and build co-marketing programs with them
Drive deeper engagement with our platform and integrations with through content and campaigns
Work with the broader marketing team on creative co-marketing ideas that span web, community, social, events, and other marketing channels
Work closely with our business development and marketing teams to build and scale a set of repeatable partner programs
Arm internal and partner sales teams with resources that help them position Figma’s platform and key integrations
Track and measure project success so we can learn what works and continue making our programs better
Grow a community of partners that feel loved and valued

We’d love to hear from you if you have:

5-7+ years in product marketing, partner marketing, or a related role
The ability to champion the customer and experience in soliciting customer feedback
Strong writing skills, meaning you avoid enterprise jargon, can adapt to the Figma voice, and write with partners and customers in mind
A data-driven approach to your work
Experience leading and driving cross-functional initiatives
Experience working directly with customers and or partners
Passion for learning new products and industries—unafraid to dive into the nitty gritty technical details
A willingness to roll up your sleeves and get scrappy— at Figma, we run with it!

At Figma, one of our values is Grow as you go. We believe in hiring smart, curious people who are excited to learn and develop their skills. If you’re excited about this role but your past experience doesn’t align perfectly with the points outlined in the job description, we encourage you to apply anyways. You may be just the right candidate for this or other roles.

Read more about our team

We will work to ensure individuals with disabilities are provided reasonable accommodation to participate in the interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please let your recruiter know if you require accommodation.

About Figma

Dylan Field and Evan Wallace co-founded Figma in 2012 with the vision of building tools for designers in the browser. Their goal was to create the first design tool that combined the accessibility of the Web with the functionality of a native app. Today Figma is a platform with tools and spaces to support the entire product development process—idea to design to build—and has simplified collaboration for companies like Microsoft, Uber, and The New York Times to name a few.

At Figma, we celebrate and support our differences. We know employing a team rich in diverse backgrounds, experiences, and opinions allows our employees, products, and community to flourish. Figma is an equal opportunity workplace—we are dedicated to equal employment opportunities regardless of race, color, ancestry, religion, sex, national orientation, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.

By applying for this job, the candidate acknowledges and agrees that any personal data contained in their application or supporting materials will be processed in accordance with the applicable candidate section of Figma’s Privacy Policy.

501-1,000 employees

Website

Collaborative online design tools

Company Overview

Figma's mission to make design accessible to everyone. The company operates a suite of suite of industry leading collaborative design tools.

Benefits

Competitive salary & equity
Retirement with company contribution
Mental health and wellness benefits
Company recharge days
Work from home stipend
Health, Dental, & Vision
Parental leave & fertility support
Generous PTO
Learning & development stipend
Cell phone reimbursement

Company Core Values

Build community - We’re multiplayer people who love the weird, wonderful magic that happens when people connect. We build bridges — with both our Figmates and our users.
Run with it - Building Figma is about taking initiative, being bold and charting a new course, not running a playbook. Figmates are building the future of design by tackling big, scary, exciting challenges like Figma’s future depends on it. Because it does.
Love your craft - We build for builders and try to make complex things feel simple. We ask why until we get to the core and continually focus on solving the right problem, not just shipping work.
Grow as you go - Everyone’s a work in progress, and we’re here to help each other grow. With humility and curiosity, we give and get the ❤️ and 💯, and the direct feedback we all need to become great.