Full-Time

Product Marketing Manager

Confirmed live in the last 24 hours

PointClickCare

PointClickCare

1,001-5,000 employees

Cloud-based EHR solutions for senior care

Enterprise Software
Healthcare

Compensation Overview

$111k - $120kAnnually

Mid, Senior

Remote in USA

Category
Product Marketing
Product
Required Skills
Market Research

You match the following PointClickCare's candidate preferences

Employers are more likely to interview you if you match these preferences:

Degree
Experience
Requirements
  • Bachelor degree; advanced degree in business or marketing or equivalent experience desirable
  • 4-6 years product marketing experience, preferably within the health tech industry and experience marketing to Health Plan and/or ACO audience segments.
  • Experience with B2B SaaS technology and Familiarity with healthcare landscape.
  • Proficiency in analyzing market data and performance metrics to inform decision-making and strategy development.
  • Demonstrated success launching products and supporting product growth through tailored go-to-market strategies and compelling positioning.
  • Strong written and verbal communications skills, from developing strong value propositions, positioning, messaging and delivering presentations that succinctly convey business and technical concepts to a diverse audience-base.
Responsibilities
  • Working closely with the Director, Product Marketing, create compelling product positioning and messaging that highlights the unique value of our care collaboration solutions to the Health Plan and ACO segments.
  • Define the target audiences and key value propositions (Who, Why, and What) for your segments and products and collaborate with marketing peers on marketing strategies to ensure we reach the right audience with the right message. Partner closely with the Demand team to ensure marketing campaign priorities and plans for sales pipeline generation are aligned with financial targets.
  • Collaborate with teams to conduct in-depth market research to identify trends, customer needs, and competitive landscape, using the insights to develop effective marketing strategies that align with our goals and initiatives. Become the expert on our customers and industry, how/why they buy, their buying criteria, regulatory considerations, etc., with particular focus on the unique Health plan and ACO segment demands.
  • Support key initiatives and product launches, working closely with product development, sales, customer success, and demand marketing teams to ensure alignment on product features, benefits, and go-to-market strategies.
  • Monitor and analyze the effectiveness of marketing initiatives, using data-driven insights to refine future strategies and improve overall impact.
Desired Qualifications
  • Experience working in the Health Plan, ACO, and/or Post-Acute space
  • Understanding of relevant regulations, compliance, and market dynamics impacting Health plans and ACOs.
  • Experience with marketing automation tools and CRM systems to track and optimize marketing performance.

PointClickCare provides cloud-based software solutions specifically for the senior care sector, including skilled nursing facilities, senior living communities, and home health agencies. Its main product, Harmony, is a platform that helps manage patient transitions from hospitals to post-acute care facilities by facilitating the exchange of clinical data. This allows healthcare providers to coordinate care more effectively and improve patient outcomes. PointClickCare stands out from competitors by leveraging the largest post-acute care data cloud, which offers real-time insights and analytics for informed decision-making. The company operates on a subscription-based model, generating revenue through recurring fees and additional services like training and support. The goal of PointClickCare is to enhance operational efficiency and quality of care for healthcare organizations serving senior populations.

Company Stage

Grant

Total Funding

$220M

Headquarters

Mississauga, Canada

Founded

2000

Growth & Insights
Headcount

6 month growth

0%

1 year growth

0%

2 year growth

0%
Simplify Jobs

Simplify's Take

What believers are saying

  • Partnership with Kno2 enhances nationwide data exchange and interoperability.
  • Integration with FeelBetter optimizes workflows and increases efficiencies in medication management.
  • Mealtime Solutions streamlines dietary management, improving resident satisfaction and efficiency.

What critics are saying

  • Integration with Angel Care Medical may face inventory and billing challenges.
  • Real-time lab result integration with Sensiva Health raises data privacy concerns.
  • California network expansion may lead to increased regulatory scrutiny and compliance needs.

What makes PointClickCare unique

  • PointClickCare offers a comprehensive EHR platform for post-acute care providers.
  • Harmony platform improves patient transitions between acute and post-acute care facilities.
  • Largest post-acute care data cloud provides real-time insights for informed decision-making.

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Benefits

Competitive financial rewards & equity potential

Comprehensive benefits available from day 1

Midweek mingles with free lunch

Wellness spending account

Retirement savings plan with employer match

Flexible PTO

Hybrid work models

Parental leave

Family planning support

Training & development programs

Corporate discounts program

Summer half-day Fridays

Health & wellness programs