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Full-Time

Senior Account Executive

Posted on 9/9/2024

MiQ

MiQ

1,001-5,000 employees

Programmatic media solutions for digital advertising

Data & Analytics
Consulting
Entertainment

Senior

Washington, DC, USA

Hybrid work environment.

Category
Field Sales
Strategic Account Management
Sales & Account Management
Required Skills
Sales
Communications
Marketing
Data Analysis
Requirements
  • 5+ years of experience in digital, programmatic display preferred
  • High degree of self-motivation and drive, sufficient to act as an independent business owner
  • Professional verbal and written communication skills
  • Strategic thinking skills, looking beyond RFPs to propose plans to meet business needs/challenges
  • Eagerness to work in a startup team environment that is rapidly changing; works well in a team and believes in 'winning together'
  • Enthusiasm for new business development
  • Agency experience as customer, partner, or employee – client-facing management agency experience is a bonus
  • A can-do attitude, with a dream to grow alongside us
Responsibilities
  • Deliver against fiscal and strategic objectives
  • Forge and foster relationships with marketing agencies and brands in Maryland, DC, and Virginia
  • Maintain weekly sales forecasting and activity tracking with designated tools and reporting processes
  • Cross-organizational collaboration with Trading, Account Management, and Analytics teams to deliver on client objectives
  • Communicate clearly and confidently to external and internal stakeholders flexing communication style to persuade and influence positive outcomes
  • Identify business challenges, to marry with MiQ solutions, exercising curiosity and creativity
  • Find new and better ways of working, and implement changes for broader team.

MiQ specializes in programmatic media solutions, focusing on data-driven marketing campaigns in the digital advertising market. The company optimizes automated ad purchases that target specific audiences in real-time, helping clients like marketers and advertising agencies enhance their campaign effectiveness. MiQ provides a range of services, including data analytics, creative build, and trading insights, to maximize return on investment (ROI) for its clients. Its agnostic model allows it to work with any data, demand-side platform, publisher, or exchange, ensuring tailored solutions for each client. Unlike many competitors, MiQ emphasizes its expertise in data science and programmatic trading, which sets it apart in a crowded market. The company's goal is to support international expansion and client growth while delivering better marketing results through its comprehensive programmatic media solutions.

Company Stage

Seed

Total Funding

$1M

Headquarters

London, United Kingdom

Founded

2006

Growth & Insights
Headcount

6 month growth

8%

1 year growth

8%

2 year growth

8%
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Simplify's Take

What believers are saying

  • MiQ's expansion into new markets like Australia and the UK with their TV Intelligence platform demonstrates their commitment to innovation and market leadership.
  • Strategic leadership hires and promotions, such as the appointment of Ryan Griffin and Jason Furlano, indicate a strong focus on scaling the business and enhancing client service.
  • The company's proactive approach to cookieless audience targeting positions it as a forward-thinking leader in privacy-compliant advertising solutions.

What critics are saying

  • The highly competitive nature of the digital advertising market requires MiQ to continuously innovate to maintain its edge.
  • Dependence on performance-based revenue models like CPM and dCPM can lead to financial volatility in fluctuating market conditions.

What makes MiQ unique

  • MiQ's agnostic model allows it to work with any data, DSP, publisher, or exchange, providing unparalleled flexibility compared to competitors tied to specific platforms.
  • Their strong focus on data science and analytics ensures highly optimized programmatic campaigns, setting them apart in a crowded digital advertising market.
  • The recent partnership with private equity firm Bridgepoint supports MiQ's long-term growth strategy, emphasizing international expansion and client growth.

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