Full-Time

Data Scientist

Marketing

Posted on 9/18/2024

Captions

Captions

51-200 employees

Video captioning and translation services

Consumer Software
Entertainment

Senior

New York, NY, USA

Requires in-person presence at NYC HQ located in Union Square.

Category
Data Management
Data Science
Data & Analytics
Required Skills
Python
Data Science
SQL
Google AdWords
Google Analytics
Requirements
  • 5+ years of relevant work experience in marketing analytics for channels such as but not limited to SEM, Affiliate, Social, and Podcast.
  • Experience working with marketing measurement and attribution (e.g. MTA models), targeting and creative optimization, user segmentation, cohort analyses, time series analyses, and regression models.
  • Understands marketing metrics deeply; can partner and elevate our way of thinking about CAC, LTR, LTV, payback period, and retention.
  • Comfort partnering with marketing to design and execute incrementally testing, attribution or media mix modeling, and spend ROI curves.
  • Familiarity with digital marketing and analytics tools / platforms (Google Analytics, Google Search Console, Google Ads, Facebook).
  • Proficiency in Python and SQL for data manipulation, analysis, and modeling.
  • Expertise in statistical analysis, hypothesis testing, and experimental design for A/B testing; knowledge of data visualization tools to effectively communicate insights.
  • Strong verbal and written communication skills and a track record of being able to work independently and proactively engage cross-functionally.
Responsibilities
  • Automate daily and weekly marketing reporting by building reports, tables, and dashboards that are accessed and understood by Marketing, Engineering, and Finance in one centralized BI tool.
  • Build data pipelines from ad platforms (like Facebook or Google) and MMPs (like AppsFlyer) into a centralized data warehouse, piecing together key pieces of information in the user journey.
  • Build unified reporting dashboards in our BI tool for a full funnel view across our campaigns.
  • Collaborate with Finance and Marketing to define and report out on metrics like CAC, payback period, and LTV.
  • Design, implement, and assess the results from uplift and geo-split studies to measure incrementally across new channels, campaigns, or markets.
  • Build out a multi-touch attribution model in-house that spans user journeys across iOS, Android and Web platforms.
  • Evaluate additional tooling, being a key partner in build vs. buy decisions.
  • Define and monitor KPIs with alerting, conduct deep dives to identify significant shifts, trends and opportunities.

Captions.ai enhances video content by providing captioning and translation services tailored for content creators, social media influencers, marketing agencies, and businesses. Their main offerings include automatic subtitle generation, translation into 28 languages, and video compression to improve performance. These tools simplify the video production process, allowing users to produce professional-quality videos with ease. Unlike many competitors, Captions.ai uses a freemium model, offering basic services for free while charging for advanced features, which helps attract a large user base and convert free users into paying customers. The company's goal is to make high-quality video content accessible to a wider audience, and recent funding will support their growth and product development.

Company Stage

Series C

Total Funding

$82.7M

Headquarters

New York City, New York

Founded

2021

Growth & Insights
Headcount

6 month growth

31%

1 year growth

-20%

2 year growth

433%
Simplify Jobs

Simplify's Take

What believers are saying

  • Captions secured $60M in Series C funding, indicating strong investor confidence.
  • Expansion to web and desktop platforms broadens Captions' audience and editing capabilities.
  • Increased demand for AI video editing tools boosts Captions' market potential.

What critics are saying

  • Increased competition from startups like Beeble AI may challenge Captions' market position.
  • Integration of AlpacaML may lead to cultural and operational challenges within Captions.
  • Rapid expansion may stretch resources, impacting quality control and user satisfaction.

What makes Captions unique

  • Captions offers AI-driven video editing with automatic subtitle generation and language dubbing.
  • The acquisition of AlpacaML enhances Captions' creative tools with AI rendering capabilities.
  • Captions' Lipdub app supports dubbing in 28 languages, leading in multilingual video content.

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