Full-Time

Product Marketing Manager

Posted on 11/5/2024

Relay Payments

Relay Payments

51-200 employees

Digital payment platform for freight logistics

Automotive & Transportation
Fintech

Senior, Expert

Atlanta, GA, USA

Category
Product Marketing
Product
Required Skills
Market Research
Product Management
Salesforce
Data Analysis

You match the following Relay Payments's candidate preferences

Employers are more likely to interview you if you match these preferences:

Degree
Experience
Requirements
  • 5+ years of product marketing experience in a payments or technology company
  • Bachelor’s degree in Marketing, Business, or a related field
  • Ability to think strategically while also executing tactically
  • Exceptional verbal and written communication skills
  • Strong knowledge of market research methodologies and competitive analysis
  • Data-driven mindset with the ability to analyze data and generate insights
  • Demonstrated success working cross-functionally in a collaborative environment
  • Familiarity with marketing automation tools, CRM platforms (e.g., Salesforce), product analytics tools, and other relevant marketing technologies
  • Adaptive problem solver
  • Structured, diligent thinking to understand all key components necessary to drive product success
Responsibilities
  • Develop and execute comprehensive go-to-market (GTM) strategies for new product launches and feature rollouts
  • Own the product positioning and messaging to differentiate products in the market
  • Conduct in-depth market research and analysis to identify trends, customer pain points, and competitive threats
  • Partner with sales, implementation, and account management teams to create impactful enablement materials
  • Oversee the creation of product-related content, including datasheets, white papers, blog posts, website copy, videos, and webinars
  • Collaborate with agencies to create and execute product-specific marketing campaigns
  • Define and track key performance indicators (KPIs) related to product marketing activities
  • Work closely with product management, sales, customer success, and other teams to ensure product marketing aligns with the broader company strategy and goals

Relay Payments offers a digital payment platform tailored for the freight and logistics industry, connecting freight brokers, fleets, drivers, and merchants for secure transactions. The platform provides services like fuel payments, lumper payments, and parking payments through an app that allows drivers to pay for various expenses on the go. Unlike competitors, Relay Payments focuses on the specific needs of trucking businesses, helping them automate operations and manage cash flow effectively. The goal is to streamline payments in the industry, saving time and increasing revenue opportunities for all users.

Company Stage

Seed

Total Funding

$85.3M

Headquarters

Atlanta, Georgia

Founded

2019

Growth & Insights
Headcount

6 month growth

0%

1 year growth

0%

2 year growth

-2%
Simplify Jobs

Simplify's Take

What believers are saying

  • Relay Payments benefits from the rise in contactless payment demand post-COVID-19.
  • Partnerships with emerging fuel networks enhance Relay's competitive pricing and service offerings.
  • The growth in e-commerce logistics increases demand for Relay's efficient payment solutions.

What critics are saying

  • Increased competition from fintech startups could erode Relay Payments' market share.
  • Reliance on partnerships with truck stops may pose risks if partners switch to competitors.
  • Rapid technological advancements require significant R&D investment to maintain industry standards.

What makes Relay Payments unique

  • Relay Payments offers instant, secure digital payments in the logistics industry.
  • The company integrates with major truck stops like Love's and Maverik for seamless transactions.
  • Relay Payments provides a comprehensive app for managing OTR expenses efficiently.

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Benefits

Health Insurance

Dental Insurance

Vision Insurance

401(k) Company Match

401(k) Retirement Plan

Unlimited Paid Time Off

Mental Health Support

Company Equity

Professional Development Budget

INACTIVE