Salary Range: 56000 to 84000 (Currency: USD) (Pay period: per-year-salary)

Responsibilities

• A passion for reaching Black/ African American audiences via earned tactics and creator partnerships
• Help plan communications plans and implement public relations and creator tactics to meet client objectives
• Confidently communicate with clients and provide cross-team support including preparing client status and activity reports, attending meetings and conference calls, compiling media and competitor coverage audits, etc.
• Be on the pulse in terms of what is happening on the news, on social and in culture in relation to the target audience
• Understand your client’s business including general business strategy, industry issues, products and services, key customers, and competitors in the marketplace 


• Media and creator expertise:  
• Grow and build relationships with key consumer and multicultural media and creators  
• Keep master media and creator lists up to date on an ongoing basis and compile targeted media and creators lists specific to campaigns 
• Confidently pitch to media and creators to support reactive and proactive opportunities  
• Create media materials to support client campaigns that are well-written and newsworthy 
• Manage the full influencer process for programs including influencer identification, vetting, negotiation, contracting, management and reporting  
• Demonstrate an understanding of research techniques, including analysis of media coverage and online conversation (volume and tone) as well as creator analytics  
• Lead development of content and brand overview documents for influencers outlining program creative requirements, communication mandatories and contractual expectations 
• Stay up to date with the latest influencer marketing trends including disclosure requirements and performance best practices 

Basic Qualifications

• 2+ years of relevant experience in an integrated role – working across earned and creator 
• Bachelor’s Degree

Preferred Qualifications

• Proven publicity skills; ability to secure message rich coverage in top-tier publications and have strong media contacts/relationships 
• Solid knowledge of the media landscape, with specific understanding of how national, consumer and multicultural publicationsoperate and what it takes for brands to break-through.  
• Clear understanding of the influencer marketing landscape, importance and role of influencer marketing, best practices 
• Demonstrated ability to lead and develop earned and creator plans 
• Ability to work effectively with all levels of internal contacts (junior staff, peers, and senior staff), demonstrating a consistently high level of verbal and written communications. 
• Proven ability to manage large projects and small teams on one or more sizable accounts.