Full-Time

Counter Sales Associate

Baker Distributing

Baker Distributing

501-1,000 employees

HVAC/R and foodservice equipment distributor

Compensation Overview

$39.5k - $50k/yr

Richmond, VA, USA

In Person

On-site role in Richmond, Virginia; no remote work option stated.

Category
Retail (1)

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Requirements
  • High School Diploma or GED required; equivalent experience may be considered.
  • Demonstrated experience with HVAC equipment in a wholesale distribution setting.
  • Bachelor's degree in business or related field preferred; equivalent professional experience may substitute.
  • Proficiency in Microsoft Office or similar productivity tools; assistive technologies may be used to support this function.
  • Demonstrated interest in continuous learning, mentoring, and leadership.
  • Strong interpersonal skills with a focus on customer service, problem-solving, and relationship-building.
  • Excellent written and verbal communication skills.
  • Ability to manage multiple tasks in a dynamic, fast-paced environment; reasonable accommodations will be provided as needed.
  • The role requires the ability to understand and communicate in English to comply with safety standards, training, policies, and procedures.
Responsibilities
  • Represent Baker Distributing Company as a leader in the industry ensuring maximum sales.
  • Interact with internal and outside salespeople, vendors, and contractors.
  • Responsible for showroom merchandising and restocking product.
  • Assist in resolving customer relations problems with dealers and end users.
  • Complete sales order process for customers with efforts to up-sell associated items.
  • Service walk-in and telephone customers and assist with sourcing and shipping parts, inventory control and warranty administration.
  • Provide customer product and service needs by researching products via computer system, catalog, telephone or other reference sources.
  • Arrange stock on shelves or racks in sales area and keeps merchandise in order.
  • Apply suggestive selling techniques and up-sells to current and prospective customers.
  • Adhere to all company safety protocols and procedures; Utilize personal protective equipment as required.
  • Report any safety hazards or incidents immediately to management; Participate in regular safety training sessions and drills.
  • Ensure a clean and organized workspace to prevent accidents and injuries.
  • Follow all guidelines for the safe handling and storage of products.
  • Maintain a professional and safe demeanor during all customer interactions.
  • Conduct outgoing customer sales or service calls and resolve customer complaints.
  • Perform other duties as assigned.
Desired Qualifications
  • Bachelor’s degree in business or related field preferred; equivalent professional experience may substitute.
  • Mechanical or technical experience preferred.
  • Background in sales, operations, purchasing, or inventory management preferred.
  • Demonstrated interest in continuous learning, mentoring, and leadership.

Baker Distributing provides HVAC/R and foodservice equipment, parts, and supplies across the United States through a network of more than 200 sales centers in 22 states. Customers work with knowledgeable counter and warehouse staff who help select products, place orders, and get order assistance; Baker maintains inventory and coordinates shipping. The company differentiates itself through its long history (since 1945), wide regional reach, and emphasis on strong customer service and expert guidance. Its goal is to connect customers with the right equipment, parts, and support to keep HVAC/R and foodservice operations running smoothly nationwide.

Company Size

501-1,000

Company Stage

N/A

Total Funding

N/A

Headquarters

Jacksonville, Florida

Founded

1945

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Simplify Jobs

Simplify's Take

What believers are saying

  • Training and support deepen contractor loyalty and repeat purchases.[5][9]
  • Broad inventory improves urgent repair fulfillment and cross-sell rates.[10]
  • Foodservice and refrigeration lines expand Baker beyond core HVAC distribution.[8][10]

What critics are saying

  • Carrier's distributor acquisitions intensify channel conflict against independents like Baker.
  • Watsco's scale pressures Baker on pricing, inventory turns, and supplier leverage.
  • Manufacturer direct-to-contractor shifts would cut Baker's key lines and contractor traffic.

What makes Baker Distributing unique

  • Baker stocks over 100,000 HVAC, refrigeration, and foodservice parts.[10]
  • Baker operates more than 200 locations across 22 states.[7]
  • Baker provides installer training and HVAC technical support.[5][9]

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