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Full-Time

Head of Performance Marketing

Posted on 6/1/2024

Pocket Worlds

Pocket Worlds

51-200 employees

Creative sandbox platform for virtual experiences

Senior

Austin, TX, USA

Category
General Marketing
Growth Marketing
Growth & Marketing
Required Skills
Facebook Ads
Management
Marketing
Data Analysis
Google Analytics
Requirements
  • Minimum of 5-8 years of experience in performance marketing, with at least 3 years in a leadership role reporting to the CEO or CMO.
  • Ownership mindset: you fully own the results of marketing spend and data.
  • Strategic thinking: you think big picture about how performance marketing fits into the broader organization, and you think about ROI from a high-level perspective.
  • Experience: proven track record in developing and executing successful performance marketing campaigns.
  • Data orientation: strong analytical skills with the ability to interpret complex data and make data-driven decisions.
  • Dashboards & setup: experience in working with Engineering and Data Teams to build dashboards and set up Marketing Tech Tools
  • Varied channel experience: expertise in various digital marketing channels, ASO, social media, email, content, and influencer marketing.
  • Organized project management: strong project management skills with the ability to manage multiple projects and deadlines.
  • Excellent communicator & clear thinker: exceptional communication skills - an ability to communicate thinking in a clear and structured way to C-level.
  • Proficiency with marketing tools and platforms (e.g., Google Analytics, Facebook Ads Manager, TikTok, Notion etc.)
  • Bachelor’s degree in Mathematics, Physics, Engineering, or other math or data-related field is preferred.
Responsibilities
  • Return on Investment: You will own the performance marketing budget with a laser focus on ROI, ensuring that every dollar spent on marketing meets our return thresholds.
  • Strategy Development: Develop and implement comprehensive performance marketing strategies that align with overall business goals and drive measurable results.
  • User Acquisition: Oversee and optimize user acquisition campaigns across multiple channels (e.g., social media, ASO, re-engagement, content marketing, email marketing) to maximize ROI.
  • Creative & Content: Collaborate with our Creative team to run many creative experiments across multiple channels, with the goal of driving higher returns on marketing investment.
  • Data Analysis & Optimization: Use data-driven insights to continuously monitor, analyze, and optimize marketing performance. Implement experiments and other optimization techniques to improve campaign effectiveness.
  • Budget Management: Manage and allocate the performance marketing budget efficiently to ensure maximum return on investment.
  • Stakeholder Collaboration: Work closely with cross-functional teams, including Product, LiveOps, and Data Team, to ensure alignment and support for marketing initiatives.
  • Reporting: Provide regular performance reports to the CEO and other senior leaders, highlighting key metrics, insights, and recommendations for improvement.

At Pocket Worlds, employees engage in a dynamic work environment that revolves around designing and crafting immersive virtual experiences. This company stands out in the metaverse sector by leveraging advanced technologies to foster connectivity and creativity among users. Working here offers a unique opportunity to be at the forefront of evolving virtual universe technologies, making it a prime destination for those passionate about shaping the future of digital social spaces.

Company Stage

Series A

Total Funding

$11.2M

Headquarters

Austin, Texas

Founded

2015

Growth & Insights
Headcount

6 month growth

10%

1 year growth

25%

2 year growth

43%
INACTIVE