Consumer Insights Manager

Job Description

Are you passionate about turning data into action? We’re seeking a Manager, Consumer Insights to provide research leadership, strategic analysis, and high-impact insights that guide marketing initiatives, product decisions, and brand strategy across our institutions.

 In this role, you will:

• Serve as the primary Consumer Insights contact for one of our 5 universities, managing research plans and vendor partnerships.
• Lead complex projects, including consumer and market segmentation, ad testing, brand health tracking, NPS studies, and consumer journey work.
• Synthesize primary and secondary research to provide actionable recommendations that influence strategic business decisions.
• Present findings to stakeholders at all levels—from junior team members to executives.
• Oversee multiple projects from start to finish, ensuring research efforts meet objectives and remain within budget.
• Contribute to cross-functional task forces, bringing the consumer perspective to marketing initiatives and product strategies.

Qualifications

What we’re looking for:

• Bachelor’s Degree in Business, Marketing, Sociology, Psychology, or related field.
• Eight (8) plus years of experience in consumer marketing research, with direct experience in research study design and analysis.
• Client-side research experience.
• Proficiency in a wide range of research methodologies, including qualitative interviews and quantitative studies.
• Strong knowledge of quantitative research methods and statistical analyses including survey design, sampling, crosstab analysis, regression, discrete choice, factor analysis, and multivariate weighting.
• Full ownership of research projects, strong project management skills, and the ability to manage multiple priorities in a fast-paced environment.
• Exceptional communication and presentation skills, with the ability to influence, advocate, and lead discussions on complex or controversial findings.
• A strategic thinker with strong business acumen, analytic and problem-solving skills, and creativity to translate insights into action.

Bonus if you have:

• Supplier-side research experience.
• An advanced degree, such as an MBA.
• Experience within the higher education sector.
• Expertise or proficiency in Qualtrics.
• Experience bringing new AI tools to a corporate research setting.

Why you’ll love it here:
You’ll have the opportunity to shape marketing strategies, impact institutional decisions, and collaborate with a talented, cross-functional team—all while bringing the voice of the consumer to every conversation.