Full-Time
Marketing Manager
Samsonite
Global luggage brand selling lightweight bags
No salary listed
Mumbai, Maharashtra, India
In Person
 Growth & Marketing (1) |
|---|
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- Masters degree in Marketing, Digital Media management or a related field.
- 12-15 years of proven experience in digital media planning, social media marketing and performance marketing preferably in high-growth consumer brands.
- Hands-on expertise with tools like Google Ads, Meta Business Manager, LinkedIn Campaign Manager, DV360, Amazon Ads, Google Analytics (GA4), and other tools.
- Strong understanding of creative strategy for performance campaigns and ability to evaluate creatives through a performance lens.
- Demonstrated track record of driving measurable growth and ROI.
- Excellent analytical, problem-solving and communication skills.
- Ability to balance strategy with execution in a fast-paced environment.
- Lead paid social media marketing campaigns across platforms including Meta, LinkedIn, YouTube, and emerging channels.
- Oversee end-to-end campaign management - planning, execution, optimization and reporting with a strong focus on ROI and efficiency.
- Own and drive performance marketing strategy across channels (Google, Meta, programmatic, affiliates, etc.) with a sharp focus on driving website sales through efficient traffic acquisition and conversion optimization.
- Plan, execute, and optimize campaigns on 3rd-party e-commerce platforms to directly boost product sales and category share.
- Continuously monitor sales performance across owned and partner platforms, reallocating budgets to maximize revenue impact.
- Manage performance marketing and social media budgets, ensuring optimal allocation across channels to maximize ROI.
- Manage performance creatives (static, video and other formats)- briefing, reviewing, and collaborating with internal/external creative teams/ agency to ensure alignment with campaign goals.
- Utilize advanced data analytics and attribution models to measure campaign effectiveness and continuously optimize targeting, messaging, and media spends.
- Stay updated with digital marketing trends, platform updates, and industry benchmarks to recommend innovative approaches.
- Collaborate with internal teams and creative agency to ensure consistency of messaging and alignment with overall marketing objectives & deliver campaigns on time and with high impact.
Samsonite is a global luggage brand that designs and sells a wide range of travel and personal accessories. Its products include suitcases, business bags, kids’ backpacks, casual bags, and related gear, all built to be lightweight, durable, and functional for travelers. The company emphasizes materials, construction, and design features such as strong shells, smooth wheels, secure zippers, and organized compartments to protect belongings and ease travel. Samsonite differentiates itself through extensive research and development, a history of industry firsts, and a strong global distribution network that includes direct sales, retail partners, and online channels. Its goal is to provide reliable, high-quality travel solutions that meet the needs of frequent travelers, business professionals, and families, maintaining leadership in the travel luggage market by continuing to innovate and improve user experience.
Company Size
N/A
Company Stage
IPO
Headquarters
Luxembourg
Founded
1910
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Simplify's Take
What believers are saying
- Limited-edition heritage launches can support premium pricing and collector demand.
- Personalization features can expand into broader product lines and raise attachment rates.
- Security and quiet-mobility features strengthen appeal for frequent travelers and business buyers.
What critics are saying
- Private-label online luggage compresses pricing power and steals shelf space quickly.
- Discretionary travel-goods demand weakens when trip volumes and replacement cycles slow.
- Fashion-led capsule launches can miss younger buyers and create low-repeat inventory risk.
What makes Samsonite unique
- Founded in 1910, Samsonite built a century-old brand around durability and innovation.
- The New Streamlite collection reinterprets 1940s heritage with modern features and limited supply.
- Core travel products span business, kids, casual, and personal accessories globally.
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Benefits
Paid Vacation
401(k) Company Match
401(k) Retirement Plan
Company News
Samsonite celebrates 115 years of excellence with the launch of the New Streamlite collection, blends vintage aesthetics with modern innovation.
The basketball standout brings his signature discipline, grit, and on-the-go lifestyle to Samsonite's latest storytelling effort — built for movement, not just travel.MANSFIELD, Mass., June 4, 2025 /PRNewswire/ -- Samsonite, the iconic and trusted leader in travel gear headquartered in Massachusetts, USA, unveils its latest campaign: "It's Not Just a Bag, It's a Samsonite." The campaign spotlights the brand's commitment to creating expertly designed bags for all types of travel, from quick commutes to international journeys and reframes travel as a state of constant motion, where the right gear is essential to staying ready for whatever comes next
Dentsu Indonesia and Samsonite have introduced Scholar Panel, an innovative noise-reducing solution made from recycled luggage waste, designed to shield students from excessive aircraft noise near Jakarta's Soekarno-Hatta Airport.
SAMSONITE AND FIBBL TEAM-UP TO DELIGHT CUSTOMERS ONLINE
U.S. Customs and Border Protection (CBP) announced a new partnership with Samsonite, LLC as part of the Donations Acceptance Program.