Full-Time
Customer Lifecycle Marketing Manager
NinjaOne
1,001-5,000 employees
RMM, endpoint, MDM IT management platform
No salary listed
Remote in Germany
Remote
 Growth & Marketing (2) |
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- 5+ years of B2B SaaS customer or lifecycle marketing experience
- Experience building targeted, behavior-driven lifecycle programs across the customer journey
- Proven track record of driving measurable expansion pipeline and renewal impact through lifecycle marketing programs
- Experience executing global lifecycle frameworks within regional markets while adapting to local customer nuances
- Experience applying experimentation frameworks to improve lifecycle performance and revenue outcomes
- Comfort working cross-functionally with Customer Success, Sales, Product Marketing, and Advocacy
- Hands-on experience with CRM, marketing automation, product analytics, and BI tools tied to revenue outcomes
- Strong analytical, communication and project management skills, with the ability to turn insight into action
- Ability to operate with urgency and clarity in a fast-scaling, ambiguous environment
- Industry experience in IT, MSP, cyber security, or endpoint management
- Embody and lead in NinjaOne’s values—Curiosity, Integrity, Kindness, Humility, Builders creating an environment where these values thrive
- Execute EMEA-focused customer lifecycle marketing programs that support upsell, cross-sell, product adoption, and renewals
- Localize global expansion and lifecycle stage frameworks to reflect EMEA market dynamics, customer maturity, and buying behavior
- Partner with EMEA Customer Success and Sales leaders to align programs to regional renewal and expansion motions
- Collaborate with Customer Success and Data teams to identify expansion opportunities, risk signals, and advocacy candidates
- Partner with Product Marketing to localize messaging, surface EMEA customer insights into global strategy, and align with broader GTM priorities
- Work with Advocacy and Community teams to elevate EMEA customer stories through case studies, events, and thought leadership
- Own and report on EMEA lifecycle campaign performance KPIs for expansion pipeline, retention and product adoption outcomes, as well as engagement
- Leverage Salesforce, Pardot, Pendo, 6sense, Tableau, Power BI, and related tools to connect customer behavior to revenue impact
- Translate performance insights into clear, actionable recommendations that improve targeting, campaign effectiveness, and regional results
- Execute EMEA customer lifecycle programs from onboarding through renewal and advocacy, tailoring touchpoints based on stage, behavior, and customer profile
- Refine regional customer journeys to reduce friction, accelerate activation, and improve long-term expansion outcomes
- Partner with Content and Product Marketing to develop and deploy assets aligned to lifecycle stage, persona and regional needs
- Plan and execute EMEA customer-specific events, such as user groups, webinars, regional events, and connect customers with speaking opportunities
- Identify and nurture customer champions for case studies, awards, and peer-led advocacy initiatives
- Ensure globally aligned yet regionally authentic customer engagement experiences that strengthen retention and brand affinity
- Manage customer swag fulfillment and incentive programs through Reachdesk
- Design and execute A/B and multivariate testing to optimize lifecycle performance, adoption, segmentation, and revenue outcomes
- Continuously refine targeting and messaging based on behavioral, engagement, and product usage insights, surfacing regional learnings that inform global lifecycle strategy and prioritization
- Other duties as assigned
NinjaOne provides a cloud-based IT management platform for IT teams and MSPs, combining RMM, endpoint management, and MDM in a single SaaS solution. Users monitor devices, automate tasks, push patches, remotely access endpoints, and back up data from a centralized dashboard. The platform’s unified approach differentiates it by covering multiple IT management needs in one system, simplifying administration for teams serving many clients. The goal is to streamline IT operations, improve service delivery, and strengthen security across diverse environments.
Company Size
1,001-5,000
Company Stage
Series C
Total Funding
$761.5M
Headquarters
Austin, Texas
Founded
2013
Simplify's Take
What believers are saying
- Healthcare ARR grows 70% year-over-year, adding 1,000 customers for HIPAA-compliant device management.
- NinjaOne tops G2 Spring 2026 Report with 91 overall score and 94% ease of use.
- $500M Series C extension at $5B valuation funds global expansion and R&D innovation.
What critics are saying
- CrowdStrike partnership commoditizes NinjaOne's management, eroding value to MSPs within 6-12 months.
- ConnectWise and Kaseya undercut NinjaOne with lower pricing and deeper PSA integrations in 12-18 months.
- Microsoft Intune bundles free MDM with Azure AD, capturing midmarket customers in 18-24 months.
What makes NinjaOne unique
- NinjaOne integrates AI-powered vulnerability management with real-time assessment and autonomous patching.
- NinjaOne launches ITAM for unified endpoint visibility, warranty tracking, and compliance automation.
- NinjaOne acquires Dropsuite to extend data protection from endpoints to SaaS applications seamlessly.
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Benefits
Health Insurance
Dental Insurance
Vision Insurance
Life Insurance
401(k) Retirement Plan
Unlimited Paid Time Off
Flexible Work Hours
Hybrid Work Options
Professional Development Budget
Growth & Insights and Company News
6 month growth
↓ -1%1 year growth
↑ 0%2 year growth
↑ 0%NinjaOne has launched NinjaOne Vulnerability Management, an AI-driven solution that enables IT teams to identify, prioritise and remediate vulnerabilities in real time without relying on periodic security scans. Built into the NinjaOne platform, the solution combines real-time vulnerability assessment, patch confidence scoring and remediation workflows. The product provides continuous, AI-powered vulnerability visibility without scheduled scans, even when devices are offline. It connects vulnerability detection directly to autonomous patching workflows and operates server-side using existing device telemetry, eliminating performance impact on endpoints. The solution automatically captures vulnerability and remediation data to meet regulatory requirements. NinjaOne serves over 35,000 customers across 140-plus countries with its unified IT operations platform, maintaining a 98% customer satisfaction score for more than five years.
NinjaOne, an IT operations platform provider, has added nearly 1,000 healthcare customers over the past year and reported nearly 70% year-over-year growth in healthcare-related annual recurring revenue. The company announced the milestone at HIMSS 2026 in Austin. The NinjaOne Unified IT Operations Platform combines endpoint management, autonomous patching, backup and secure remote access in a single console. Healthcare organisations are adopting the platform to manage expanding device footprints whilst addressing cybersecurity threats and compliance requirements. Healthcare IT teams use NinjaOne to manage connected devices across hospitals, clinics and care networks, from workstations and tablets to servers and mobile devices. The platform's automation capabilities help reduce manual tasks whilst maintaining HIPAA compliance and minimising disruption to patient care.
NinjaOne has launched IT Asset Management (ITAM), a new solution providing complete visibility and control across IT environments by unifying endpoint and asset management. Built natively into the NinjaOne platform, ITAM helps organisations extend asset lifecycles, reduce costs, strengthen security, and improve compliance. The solution addresses challenges as over 90% of organisations manage software assets and over 80% manage cloud assets, containers, and virtual machines, according to IDC. NinjaOne ITAM provides real-time asset data synchronisation, automates warranty tracking and licence management, identifies unmanaged devices, and simplifies compliance documentation. The platform serves more than 35,000 customers across 140 countries and maintains a 98% customer satisfaction score over five years.
NinjaOne secures $500 million funding, achieving a $5 billion valuation to advance automated endpoint management and support Dropsuite acquisition.
NinjaOne has secured a valuation of $5 billion and additional Series-C funding of $500 million, led by ICONIQ Growth and CapitalG. The funding aims to drive platform innovation, global expansion, and customer success. It will support autonomous endpoint management, patch management, and the acquisition of SaaS-backup provider Dropsuite for $262 million. NinjaOne remains founder-led, with over 24,000 customers, including Nvidia and Porsche.