Full-Time
Senior Director
Marketing
Updated on 8/1/2026
Deadline 8/1/27
Dendreon Pharmaceuticals
No salary listed
Seal Beach, CA, USA
In Person
Travel of approximately 25–35% is required, including customer engagements, field visits, medical congresses, and corporate meetings.
Category
 Growth & Marketing (2) |
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Required Skills
Market Research
Forecasting
Branding/Brand Strategy
FDA Regulations
CRM
Marketing
Data Analysis
Requirements
- A bachelor's degree is required; an MBA or advanced degree is preferred.
- At least 12 years of progressive pharmaceutical, biotechnology, oncology, or specialty healthcare marketing experience is required.
- At least 5 years of people leadership experience with demonstrated success building and developing high-performing teams is required.
- Deep experience leading brand strategy and commercial execution for specialty, oncology, biologic, or highly complex therapeutic products is required.
- Demonstrated success driving revenue growth, customer adoption, and market expansion through innovative commercial strategies is required.
- Experience leading cross-functional brand planning and enterprise-level strategic initiatives is required.
- Strong understanding of physician marketing, patient engagement, omnichannel marketing, customer segmentation, and healthcare analytics is required.
- Experience managing significant commercial budgets and evaluating marketing effectiveness through data-driven performance measures is required.
- Strong executive presence with demonstrated ability to influence senior leaders and drive organizational alignment is required.
- Thorough understanding of FDA promotional regulations, pharmaceutical compliance, and promotional review processes is required.
- The position requires operation in a professional office environment and routine use of standard office equipment, including computers, phones, and other business technology tools.
- The position requires approximately 25–35% travel, including customer engagements, field visits, medical congresses, and corporate meetings.
Responsibilities
- Own and lead the United States PROVENGE brand strategy, including annual planning, long-range strategic planning, and lifecycle management initiatives.
- Develop and execute growth strategies focused on increasing patient identification, physician referrals, treatment center utilization, and market penetration.
- Evaluate the prostate cancer treatment landscape, competitive dynamics, clinical advances, and evolving treatment pathways to identify opportunities and risks.
- Strengthen PROVENGE's positioning through value propositions, evidence-based messaging, and differentiated customer engagement strategies.
- Identify opportunities to optimize the patient journey and reduce barriers to treatment initiation.
- Serve as the commercial brand leader and advisor to Executive Leadership on market trends, business performance, and growth opportunities.
- Lead development and execution of integrated omnichannel marketing campaigns across healthcare professional, patient, caregiver, and referral audiences.
- Design programs that drive awareness, education, consideration, referral activity, and treatment adoption.
- Develop segmentation, targeting, and engagement strategies for urologists, medical oncologists, advanced practice providers, and treatment centers.
- Lead patient-focused initiatives that improve PROVENGE awareness and facilitate timely treatment discussions.
- Oversee national promotional campaigns, congress strategy, speaker bureau programs, digital marketing, field engagement tools, and patient support marketing initiatives.
- Partner with Commercial Operations and Sales Leadership to equip field teams with resources and insights that drive customer engagement and business results.
- Advance digital transformation through enhanced customer engagement platforms, customer relationship management optimization, marketing automation, and data-driven personalization.
- Develop strategies that expand the PROVENGE referral ecosystem among community urologists, oncology practices, and treatment centers.
- Partner with Market Access to address reimbursement, access, and site-of-care considerations that influence adoption.
- Support initiatives that increase treatment center activation, throughput, and utilization.
- Translate market research, customer insights, and analytics into commercial programs that improve patient identification and accelerate growth.
- Identify opportunities for market expansion, customer engagement, and business development within the prostate cancer landscape.
- Lead cross-functional brand planning and governance processes across Commercial, Medical Affairs, Market Access, Regulatory, Legal, Manufacturing, Finance, and Operations.
- Partner with Medical Affairs to integrate clinical evidence, scientific communications, and educational initiatives.
- Collaborate with Manufacturing and Operations leadership to align commercial demand planning with treatment capacity and supply requirements.
- Foster collaboration, transparency, and shared accountability across the organization.
- Own and manage the PROVENGE marketing budget, aligning investments with strategic priorities and measurable returns.
- Establish and monitor key performance indicators across brand awareness, physician engagement, referral activity, treatment center utilization, patient starts, and revenue growth.
- Leverage analytics, forecasting, and performance data to optimize commercial investments and resource allocation.
- Drive continuous improvement through measurement of commercial effectiveness and return on investment.
- Recruit, lead, develop, and retain a high-performing marketing team.
- Create a culture of accountability, innovation, customer focus, and execution excellence.
- Mentor team members and establish development plans that strengthen organizational capabilities and succession readiness.
- Foster collaboration across teams while promoting engagement and professional growth.
- Oversee agency partnerships, market research suppliers, digital vendors, and commercial service providers.
- Ensure promotional activities and materials comply with FDA regulations, industry standards, and company policies.
- Drive continuous improvement in marketing operations, campaign execution, promotional review processes, and customer engagement practices.
- Champion the use of advanced analytics, artificial intelligence-enabled insights, and emerging technologies to improve commercial decision-making and customer experience.
Desired Qualifications
- MBA or advanced degree.
- Oncology, urology, immunotherapy, cell therapy, or precision medicine experience.
- Experience commercializing provider-administered therapies requiring complex site-of-care coordination.
- Experience in prostate cancer or other specialty oncology markets.
- Experience leading market development initiatives involving both referring physicians and administering treatment centers.
- A track record of successfully launching or revitalizing specialty pharmaceutical or biologic brands.