Marketing Manager

As the Marketing Manager, Demand Generation (Digital) you will be responsible for activating marketing campaigns to generate growth in our Digital segment through demand creation and funnel acceleration. You will support marketing campaigns by validating buying centers and personas, identifying relevant tactics, and building demand gen execution plans to meet marketing objectives. You will also create content to support the defined campaign tactics that support product positioning, market segmentation and targeting. 

This is a hybrid role and can be based in our Hudson, OH, Charlotte, NC or Hoffman Estates, IL offices.

Essential Responsibilities:

• Collaborate with commercial leadership and marketing to develop the enterprise marketing strategy go to market approach.
• Ensuring marketing plans & execution are aligned with overall marketing strategy (value proposition, positioning, marketing mix, etc.) to grow leads/orders/traffic, conversion, and share. 
• Collect and analyze win/loss & competitive insight on the marketplace segment
• Recommend and develop marketing programs to improve win rate as you monitor tactic effectiveness in the market.
• Employ clinical and industry trend analysis, and market share and competitive analysis relevant to the product and portfolio. 
• Conducting in-depth research to define customer problem statement, success metrics, clinical and economic needs, buying cycles, and personas
• Work with Sales & Marketing teams to understand and optimize tactics to win-loss performance, leveraging demand generation opportunities, and providing relevant support for other campaigns, events, and tactics.
• Develop programs to gather evidence of customer success, early adopters and clinical evidence where appropriate, in order to produce customer/market proof points.
• Providing commercial teams product knowledge in product differentiation, positioning and pricing.

Qualifications:

• Bachelor’s Degree in Marketing, Business Administration or related field
• 7+ years’ experience in demand generation / revenue marketing, product marketing or related field 
• Healthcare product/industry acumen strongly desired
• Leadership skills to lead teams and shape/lead growth vision and marketing strategy
• Team oriented – ability to motivate and work well with diverse, cross-functional teams
• Excellent oral and written communications skills
• Strong analytical and process skills
• Deep marketing expertise in market & customer insights, product commercialization and branding. 
• Develop new ideas through collaboration and execute on creative ideas
• The ability to motivate individuals and demonstrate organizational influence

Who We Want to Meet:

• You’re a self-starter with a passion for Demand Generation
• You’re a thought leader who can navigate professional dynamics in a highly visible role.
• You consider yourself a digital person with an understanding of e-commerce marketing, demand generation tactics & foundational composites of GTM.
• You are a strategic thinker who is able to see the big picture objectives and work to those goals
• You’re collaborative and independent; you enjoy working as part of a team and on your own
• You take initiative to learn, lead, make recommendations, and optimize campaigns
• You’re a strong multi-tasker who can prioritize various projects to ensure timing and accuracy
• You are driven by results and are both organized and accountable for your commitments
• You’re a positive person, ready to be a champion for PartsSource, to all customers
• You have a solution-oriented mindset and like to find a win-win solution to any situation
• You have a foundational understanding of Microsoft tools (e.g. Excel, Power Point, other)