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Demand Generation Marketing Manager
Updated on 3/17/2023
United States
Experience Level
Desired Skills
  • 5+ years of B2B marketing experience, with a deep understanding of integrated and targeted marketing campaign strategy and event marketing coordination
  • Boasts omnichannel knowledge and experience to assure cross-channel integrated touchpoints, mastery of events/conferences, and a proven ability to develop and implement enticing, value-driven messaging into any marketing material
  • Thinks big, research trends, and develops creative campaign themes, content direction, and engaging activities to ensure lasting brand impressions and thought leadership
  • Demonstrated track record of success with driving demand with large key accounts and penetrating complex buying committees and sales processes throughout the funnel
  • A passion for testing new channels, messages, and strategies, looking to iterate and optimize based on quantitative and qualitative inputs
  • Highly collaborative with other marketing functions, sales, and SDRs with strong project management capabilities for complex multi-channel campaigns
  • Shape the strategic direction for our targeted marketing campaigns, developing an integrated campaign and events approach to drive awareness and build a pipeline with high-quality opportunities
  • Own the strategy and execution of our integrated marketing efforts and event execution to increase engagement of strategic accounts, nurture leads throughout the sales cycle, and enhance the buyers' journey
  • Think creatively and strategically to craft campaign, event, and content messaging in close collaboration with brand, content, and product marketing to resonate with our target audiences' needs, goals, and buying stage
  • Test and optimize channel performance and messaging to optimize spend and results
  • Collaborate closely with sales to identify campaign opportunities and underserved segments and plan and coordinate cross-functional outreach efforts
  • Work closely with cross-functional teams to build and executive effective online and offline marketing activities with an integrated message that permeates across sales, partner, and marketing channels: including digital activities, emails, sales cadences, webinars, events, social, direct mail, OOH, etc
  • Monitor, track, and report on campaign success metrics to measure the performance of your marketing programs and investments and optimize based on analysis
  • Communicate with internal teams, including marketing, sales development, and sales, to ensure campaign tactics are supporting or exceeding goals

51-200 employees

Subscription-based e-commerce platform