Field Marketing Manager
Confirmed live in the last 24 hours
Grayscale Investments

51-200 employees

Digital currency asset management and investment services
Company Overview
Grayscale Investments, the world's largest digital currency asset manager, offers a secure and compliant gateway to the digital economy through a diverse range of investment products. The company's culture is one of introspection and ambition, using industry downturns as opportunities for growth and alignment. Their competitive advantage lies in their proven track record, unrivaled expertise, and the variety of their offerings, including private placements, public quotations, and ETFs.
Financial Services

Company Stage

N/A

Total Funding

$886.6M

Founded

2013

Headquarters

Stamford, Connecticut

Growth & Insights
Headcount

6 month growth

22%

1 year growth

30%

2 year growth

22%
Locations
Stamford, CT, USA
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Agile
Sales
Marketing
CategoriesNew
General Marketing
Growth Marketing
Growth & Marketing
Requirements
  • 4-7 years of experience in either marketing or sales function
  • Experience successfully developing and project managing marketing and sales initiatives
  • Experience writing and creating sales and promotional materials
  • Experience working in an agile environment with multiple workstreams, cross-functional teams, and layered stakeholders
  • Excellent communication and interpersonal skills
  • Excellent critical and strategic thinking skills
  • Ability to operate independently on brand new initiatives with no precedence, and to manage workflows on simultaneous projects
  • Experience with financial markets, investment concepts, client segmentation preferred
  • Interest in crypto a plus
Responsibilities
  • Interface between marketing and sales to ensure strategic cohesion and aligned priorities
  • Codify processes and best practices on how marketing and sales can work more effectively together
  • Deploy go-to-market plans against sales/business development goals, project manage all sales-related marketing activities, including conference participation, material fulfillment, email marketing, etc.
  • Quarterback writing and creating marketing and sales content (one-pagers, decks, presentations, etc.) for sales use
  • Track the efficacy of marketing campaigns and produce analysis/diagnosis back to marketing and sales to maximize agreed-upon KPIs
  • Spearhead joint marketing and sales initiatives such as bespoke events, virtual webinars, educational programs, community partnerships, etc.
  • Ideate and experiment with marketing initiatives to drive prospective client interest and engagement
  • Oversee the marketing budget allocation and planning for sales initiatives