Full-Time
Head of Marketing
Posted on 2/20/2025
Plume Network
1-10 employees
High-performance blockchain network solutions
Senior, Expert
Company Does Not Provide H1B Sponsorship
Remote in USA
Fully remote with the option to come into the NYC office any time. Full medical, dental, and vision benefits for US based employees.
You match the following Plume Network's candidate preferences
Employers are more likely to interview you if you match these preferences:
- 7+ years of experience in marketing leadership roles, with strong experience in Web3.
- Proven track record of scaling marketing efforts, driving brand growth, and leading successful go-to-market campaigns.
- Understanding of blockchain technology, RWAs, and decentralized finance (DeFi).
- Strong writing skills with the ability to distil complex crypto concepts into compelling narratives.
- Experience growing and managing engaged crypto communities on Twitter (X), Discord, Telegram, and other platforms.
- Expertise in content marketing, PR, and brand positioning within the Web3 space.
- Familiarity with analytics tools to measure marketing performance and optimize strategies.
- Ability to work in a fast-paced, startup environment and manage multiple projects simultaneously.
- Develop and execute a comprehensive marketing strategy that amplifies Plume’s mission and business objectives.
- Elevate Plume’s brand, ensuring strong positioning across all digital and offline channels.
- Drive growth and adoption of Plume’s ecosystem through content, social media, PR, and strategic partnerships.
- Oversee the creation of high-quality content, including blog posts, thought leadership pieces, and social media campaigns.
- Engage with and grow Plume’s community across Twitter (X), Discord, Telegram, and other key platforms.
- Organize and host Plume-focused industry events, AMAs, and community calls to foster ecosystem engagement.
- Support Plume ecosystem projects with their go-to-market (GTM) strategies, ensuring brand alignment and amplification.
- Work with ecosystem partners, influencers, and KOLs to drive awareness and credibility.
- Develop marketing initiatives in collaboration with technology and business partners to enhance Plume’s ecosystem.
- Lead Plume’s PR strategy, working with external agencies and media outlets to secure high-profile coverage.
- Position Plume’s leadership as industry thought leaders through media appearances, interviews, and conferences.
- Drive awareness of Plume’s role in the RWA space through whitepapers, research, and industry reports.
- Establish and track key performance indicators (KPIs) to measure marketing effectiveness and ecosystem growth.
- Analyse campaign performance, community engagement, and brand sentiment to optimize future initiatives.
- Provide data-driven insights to senior leadership on marketing performance and areas for improvement.
Plume Network provides a high-performance blockchain network that simplifies the use of blockchain technology for its clients. The network is designed to handle a large number of transactions quickly, allowing for fast processing and low fees. It caters to a variety of clients, including financial institutions and fintech startups, by offering tools that help with asset onboarding and compliance. Plume Network stands out from its competitors by providing a complete solution that includes automation and compliance features, making it easier for businesses to integrate blockchain into their operations. The company's goal is to enable clients to leverage blockchain technology efficiently and effectively while ensuring compliance with regulations.
Company Size
1-10
Company Stage
Series A
Total Funding
$29.2M
Headquarters
San Francisco, California
Founded
N/A
Simplify's Take
What believers are saying
- Integration with AI and GPU technologies enhances Plume's appeal to diverse industries.
- Partnership with Whinfell attracts high-net-worth clients and institutional investors.
- SkyLink's launch across 16 networks positions Plume as a hub for RWA yield distribution.
What critics are saying
- SkyLink's expansion could lead to interoperability challenges and security vulnerabilities.
- AI integration may expose Plume to ethical and regulatory scrutiny.
- Reliance on LayerZero's SyncPools poses risks if technical failures occur.
What makes Plume Network unique
- Plume Network offers a high-performance blockchain with instant settlement and low fees.
- The company provides end-to-end solutions with automation and compliance tools for asset onboarding.
- Plume's SkyLink enhances cross-chain interoperability for Real World Asset yield distribution.
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Benefits
Health Insurance
Dental Insurance
Vision Insurance
Company Equity
Remote Work Options
Company News
Aethir puts under-utilized GPUs to use in its blockchain-based decentralized graphics processing unit (GPU) cloud. And it’s teaming up with Plume and GAIB as part of an effort to track real-world assets.The strategic collaboration with Plume and GAIB is part of the $100 million Aethir Ecosystem Fund. This initiative underscores Aethir’s commitment to expanding infrastructure accessibility and capturing the economic potential of tokenized real-world assets by leveraging GPU compute and innovative blockchain-driven technologies.Aethir finds unused GPUs and strikes a partnership with the owners so it can use those GPUs in a cloud network. It rewards those node owners with tokens, incentivizing them to share their GPUs to help scale blockchain games and other Web3 applications. GAIB is the first economic layer for AI compute, creating a new type of yield bearing assets backed by real AI demands. It tokenizes enterprise-grade GPUs and their yields, creating a decentralized liquid market for GPU financing, addressing the growing demand for high-performance computing while giving investors direct exposure to GPU assets.Plume Network is the first full-stack L1 real-world asset (RWA) chain and ecosystem purpose-built for RWAfi, enabling the rapid adoption and demand-driven integration of real world assets
NEW YORK, Jan. 24, 2025 /PRNewswire/ -- Plume Network, the first full-stack L1 RWA Chain, announced today a major expansion of its cross-chain ecosystem with the planned deployment of SkyLink across 16 blockchain networks. This development comes at a crucial time as Real World Assets (RWAs) have doubled in total onchain value in the past year to almost $17 billion, emerging as one of the fastest-growing sectors in Web3.Plume Network's SkyLink, an interoperability solution for secure, cross-chain RWA yield distribution, will launch with an initial cohort of networks including Solana, Movement, Injective, Omni Network, Zircuit, Ape Chain, Core, Polyhedra, Gravity by Galxe, Merlin, Xion, Rome, Echelon, D3, Hemi, and Memento.Users on these networks now have permissionless access to institutional-grade RWA yields, streamed directly to their wallets via SkyLink's mirrored YieldTokens. The solution leverages LayerZero's SyncPools for seamless omnichain functionality.Notably, the mirrored tokens introduced by SkyLink ensure that total value locked (TVL) remains securely on the original chain, maintaining liquidity and bolstering the value of each network."The growth of the RWA sector depends on the collaborative efforts of diverse blockchain ecosystems, each contributing unique strengths to build a robust cross-chain infrastructure," said Teddy Pornprinya, Co-founder of Plume Network. "By aligning with these networks, we're establishing the foundation for an interoperable RWA landscape where institutional-grade yields are easily accessible across any chain or rollup."With traditional markets worth over $100 trillion in commodities, bonds, and stocks representing an enormous tokenization opportunity, this expansion addresses a key market need: while RWA tokenization has shown remarkable growth, the ability to distribute yields across different blockchain ecosystems has remained fragmented.SkyLink's integration with LayerZero enables unified pools with cross-chain mint and burn functions, allowing seamless issuance and redemption of YieldTokens across multiple chains while preserving Plume's asset custody and compliance infrastructure.The integration enables:Continuous yield streaming across any supported blockchain networkPermissionless access to institutional-grade RWA yieldsNative composability for yield-bearing tokens across DeFi applicationsapplications Unified compliance and security standards across all chains"Looking ahead to 2025, we believe multi-chain interoperability will be crucial in unlocking the next phase of RWA adoption," added Jason Meng, Head of Business Development at Plume Network. "Our goal is to make Plume the hub for cross-chain RWAfi yield distribution, supporting the growing demand for real world asset exposure in DeFi
SINGAPORE, Jan. 23, 2025 /PRNewswire/ -- Aethir, a global leader in decentralized cloud computing for AI and gaming, and Plume Network, the first full-stack Layer 1 RWA Chain, have announced their collaboration to launch the RWAI Initiative. Together, they are spearheading efforts to integrate tokenized GPU assets with real world asset (RWA) strategies, making AI and GPU-driven finance more accessible to both retail and institutional investors.The global AI market is projected to reach $190 billion by 2025, driven by increasing demand for AI-driven solutions across various sectors. Despite this growth, access to powerful, scalable AI infrastructure remains a challenge for many businesses. By combining decentralized GPU resources with tokenized RWAs, the RWAI Initiative aims to democratize access to advanced AI technologies, benefiting industries such as finance, healthcare, and gaming by lowering barriers to entry and reducing costs.Additionally, this collaboration introduces the concept of GPUfi, combining Aethir's advanced decentralized GPU infrastructure with Plume's innovative RWAfi primitives. The RWAI Initiative represents a significant leap in integrating real world assets with AI technologies, aiming to expand financial opportunities for a broader audience
NEW YORK, Jan. 22, 2025 /PRNewswire/ -- Nest, the flagship staking protocol on Plume Network, today announced its integration with OpenTrade, an institutional-grade platform for RWA-backed lending and stablecoin yield products, to enhance its Real World Asset (RWA) yield offerings.The integration enables Nest users to earn institutional-grade yields through secured lending fully backed by high quality financial assets such as U.S. Treasury Bills, providing a secure and efficient avenue for yield generation.Through this integration, Nest users depositing stablecoins into Nest's yield-bearing vaults can now earn yields derived from OpenTrade's high-quality financial assets. This partnership leverages OpenTrade's expertise in powering access to stable returns from traditional financial instruments onchain, to allow users to easily and securely benefit from this through Nest."By integrating OpenTrade's treasury yield infrastructure, we're bringing Wall Street-grade yields to DeFi users while maintaining composability and transparency," said Alex Palmer, Head of Product at Plume Network. "The addition of OpenTrade's products as an offering within Nest's compliant vaults creates a powerful foundation for sustainable DeFi yields."The integration ensures a seamless experience for users, who can now access these enhanced yield products directly through the Nest platform. By depositing stablecoins, users receive vault tokens that accrue interest in real-time, with the flexibility to unstake their assets at any time
NEW YORK, Jan. 22, 2025 /PRNewswire/ -- Plume Network, the first full-stack L1 RWA Chain for RWAfi (Real World Asset Finance), today announced its partnership with Whinfell Partners LLC ("Whinfell") to introduce a range of institutional-grade credit instruments and diversified yield-bearing assets to its ecosystem. Leveraging Plume's flagship staking protocol Nest, Whinfell will bring sophisticated assets and strategies to Plume's ever growing user base, starting with Carlyle, Pimco, and Simplify ETFs that will be made available to early users of Nest in its RWA vault.Whinfell's expertise will provide users access to previously hard-to-reach financial products with enhanced transparency and efficiency. The partnership will feature a variety of structured credit instruments designed to provide stable returns while maintaining rigorous compliance and auditing standards."By partnering with Plume Network, we're taking a significant step in democratizing access to institutionally suitable financial products," said Wes Thornburgh, Partner at Whinfell. "Our goal is to provide users on Nest with a secure and streamlined way to access less correlated yield-bearing assets."Nest's vaults on Plume network will feature Whinfell's selection of bespoke public and private credit strategies, available only to users on Plume. The firm's partners - Wes and Clark Thornburgh - draw on their decades of experience with firms such as AXA Investment Management and JP Morgan to create onchain products that tap into their $5B exclusive asset pipeline."We're used to being the 800-pound gorilla in the room, and one of our most exclusive strategies targets institutional investors that hold over $100M worth of Bitcoin," said Clark Thornburgh, speaking about Whinfell's ability to provide stable returns to its high-net-worth clients.This vault and many others are made possible by Whinfell's partnership with Plural, a tokenization protocol and brokerage that runs on top of Plume's infrastructure."Plural brings renewable energy investing onchain," said Adam Silver, Plural CEO and Co-Founder, "but if you dig deeper, you'll see a robust regulatory, tokenization, and distribution management stack that is critical for bringing all types of real world assets onchain