Full-Time

Marketing Graphic Designer

Posted on 9/19/2024

betr

betr

51-200 employees

Digital platform for fantasy sports and microbetting

Fintech
Financial Services
Gaming

Mid

Miami, FL, USA

Must be based in Miami, Florida, or willing to relocate.

Category
Graphic Design
Art, Graphics & Animation
Required Skills
Adobe Creative Suite
Adobe Photoshop
Figma
Social Media
Graphic Design
Requirements
  • 3+ years of experience in graphic design with a strong focus on digital marketing, social media, and email marketing.
  • Expertise in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and Figma.
  • Strong portfolio showcasing experience in designing for digital campaigns, social media, and email marketing.
  • Deep understanding of digital marketing best practices, including user acquisition and retention strategies.
  • Excellent collaboration and communication skills with a demonstrated ability to work with cross-functional teams.
  • Strong attention to detail and ability to handle multiple projects simultaneously while meeting deadlines.
Responsibilities
  • Design eye-catching and conversion-focused creative assets for digital campaigns, including banner ads, paid social ads, and landing page visuals.
  • Create engaging social media content and assets that drive brand awareness, engagement, and follower growth.
  • Design visuals for email marketing campaigns that enhance user acquisition, retention, and re-engagement strategies.
  • Ensure consistency of brand messaging and design across all digital platforms.
  • Collaborate with the marketing team to understand campaign goals and develop creative solutions that align with performance targets.
  • Work closely with the marketing team to develop high-impact designs for customer retention and acquisition campaigns.
  • Track and analyze the performance of digital creatives to inform ongoing optimizations and improvements.

Betr.app is a digital platform that merges fantasy sports with microbetting, targeting sports fans who want to engage in betting on their favorite leagues like the NFL, NBA, MLB, and NHL. The platform features two main offerings: Betr Picks and Microbetting. Betr Picks allows users to make multiple bets on player statistics, with the potential to win up to 100 times their entry, enhancing the traditional fantasy pick'em experience. Microbetting caters to users who enjoy live sports by enabling them to place bets on specific moments during games, such as plays or drives, providing immediate excitement. Betr.app generates revenue through entry fees from users participating in these betting games, making it distinct from competitors by focusing on both fantasy elements and real-time betting. The goal of Betr.app is to create an engaging and thrilling betting experience for sports enthusiasts.

Company Stage

Seed

Total Funding

$116.7M

Headquarters

Miami, Florida

Founded

2022

Growth & Insights
Headcount

6 month growth

8%

1 year growth

8%

2 year growth

8%
Simplify Jobs

Simplify's Take

What believers are saying

  • Betr.app's recent $15 million funding round and $375 million valuation indicate strong investor confidence and potential for rapid growth.
  • Expansion plans to launch sportsbook services in seven states by 2024 could significantly increase user base and revenue.
  • Strategic hires from industry leaders like FanDuel enhance Betr.app's regulatory and operational capabilities, positioning it well for future success.

What critics are saying

  • The highly competitive online sports betting market requires continuous innovation to maintain user interest and market share.
  • Regulatory challenges and varying state laws could hinder Betr.app's expansion plans and operational efficiency.

What makes betr unique

  • Betr.app uniquely combines fantasy sports with microbetting, offering a more dynamic and engaging experience compared to traditional sports betting platforms.
  • The platform's focus on instant gratification through microbetting on live events sets it apart from competitors who primarily offer pre-game betting options.
  • Partnerships with influencers like Jake Paul and initiatives to amplify women's presence in sports betting provide Betr.app with a distinctive brand and market appeal.

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