Simplify Logo

Full-Time

Global SEO Specialist

Confirmed live in the last 24 hours

Airwallex

Airwallex

1,001-5,000 employees

Cross-border payment solutions for businesses

Fintech

Mid, Senior

London, UK

Category
SEO Marketing
Growth & Marketing
Required Skills
SEO
Marketing
Requirements
  • 4+ years experience in SEO, with 2+ years experience in B2B, SaaS or Fintech
  • Proven track record of driving organic revenue
  • Good understanding of international SEO and B2B marketing
  • Ability to measure all aspects of SEO performance, work in a cross-functional environment and turn data into insights and actions
  • Comfortable in a fast-moving startup culture - growth-minded and comfortable with ambiguity
  • Strong analytical skills to make data-driven decisions for commercial and operational performance
  • Strong understanding of EEAT within YMYL verticals
  • Strong understanding of online copywriting and how it impacts SEO
  • Entrepreneurial mindset and a willingness to be hands-on
  • Confident communication skills for reporting to stakeholders at different levels, ability to influence people across the organisation
Responsibilities
  • Support the website's organic growth target with our Corpsite and Content teams
  • Evangelize SEO in terms of website changes impacting SEO, link acquisition and organic content (in conjunction with our Content team)
  • Proactive in identifying new opportunities / optimising existing revenue levers, taking a kaizen approach to growth
  • Competitive intelligence, understanding competitor trends and activities in the marketplace, and helping Airwallex be ahead
  • Be a channel conduit in ensuring SEO best practices and processes are implemented across the different regional websites
  • Help develop and scale our offsite backlink profile to improve the overall domain authority of the website
  • Liaising with engineers in executing technical recommendations, that will benefit not only SEO but wider business teams
  • Hands-on experience in giving recommendations, and making changes within the CMS platform
  • Comfortable and experienced in working with product managers and developers in scoping out and writing out new website feature requirements
  • Prescriptive hands-on approach to supporting our Content Team to produce prospect/customer-friendly content that supports acquisition and awareness
  • The iterative approach to conversion rate optimisation, in ensuring we’re constantly monitoring and optimising on revenue-driving opportunities
  • Track, monitor and help report on SEO campaigns to understand what is driving revenue and growth
  • Help establish Airwallex as an SEO leader in the financial services & technology space

Airwallex provides cross-border payment solutions for businesses of all sizes, including small to medium-sized enterprises and large corporations. Its services include multi-currency accounts, international money transfers, foreign exchange services, and payment gateway solutions. These services work by allowing businesses to conduct transactions in multiple currencies quickly and securely, reducing costs associated with traditional banking methods. Airwallex differentiates itself from competitors by focusing on advanced technology to streamline international transactions, making them faster and more cost-effective. The company's goal is to build a financial infrastructure that supports the digital economy and facilitates seamless global payments.

Company Stage

Series E

Total Funding

$1B

Headquarters

Eastern District, Hong Kong

Founded

2015

Growth & Insights
Headcount

6 month growth

8%

1 year growth

19%

2 year growth

37%
Simplify Jobs

Simplify's Take

What believers are saying

  • Airwallex's impressive revenue growth, including a 152% increase in EMEA and 93% in ANZ, highlights its strong market demand and financial health.
  • The integration with QuickBooks and other accounting software platforms simplifies financial management for businesses, enhancing customer satisfaction and retention.
  • The company's expansion into retail investment products with Airwallex Yield offers customers attractive returns and flexibility, broadening its service offerings and revenue streams.

What critics are saying

  • The competitive fintech landscape requires continuous innovation and differentiation to maintain market share and avoid commoditization.
  • Regulatory challenges and compliance requirements in multiple jurisdictions could pose operational risks and increase costs.

What makes Airwallex unique

  • Airwallex's focus on cross-border payment solutions and multi-currency accounts sets it apart from competitors who may not specialize in international transactions.
  • The company's rapid expansion and strong presence in multiple regions, including EMEA and ANZ, demonstrate its ability to scale and adapt to diverse markets.
  • Airwallex's recent acquisition of an Australian Financial Services Licence (AFSL) for retail investment products marks its evolution into a comprehensive financial services platform.