Full-Time

Global SEO Specialist

Posted on 7/15/2024

Airwallex

Airwallex

1,001-5,000 employees

Cross-border payment solutions for businesses

Fintech

Mid, Senior

London, UK

Role is based in London or Singapore.

Category
SEO Marketing
Growth & Marketing
Required Skills
SEO
Data Analysis
HTML/CSS
Google Analytics
Requirements
  • 4+ years experience in SEO, with 2+ years experience in B2B, SaaS or Fintech
  • Proven track record of driving organic revenue
  • Good understanding of international SEO and B2B marketing
  • Ability to measure all aspects of SEO performance, work in a cross-functional environment and turn data into insights and actions
  • Comfortable in a fast-moving startup culture - growth-minded and comfortable with ambiguity
  • Strong analytical skills to make data-driven decisions for commercial and operational performance
  • Strong understanding of EEAT within YMYL verticals
  • Strong understanding of online copywriting and how it impacts SEO
  • Entrepreneurial mindset and a willingness to be hands-on
  • Confident communication skills for reporting to stakeholders at different levels, ability to influence people across the organisation
  • Good HTML and CSS knowledge beneficial
  • Good working knowledge of Google Analytics, Google Search Console, SEMrush, Screaming Frog, Ahrefs
Responsibilities
  • Support the website's organic growth target with our Corpsite and Content teams
  • Evangelize SEO in terms of website changes impacting SEO, link acquisition and organic content (in conjunction with our Content team)
  • Proactive in identifying new opportunities / optimising existing revenue levers, taking a kaizen approach to growth
  • Competitive intelligence, understanding competitor trends and activities in the marketplace, and helping Airwallex be ahead
  • Be a channel conduit in ensuring SEO best practices and processes are implemented across the different regional websites
  • Help develop and scale our offsite backlink profile to improve the overall domain authority of the website
  • Liaising with engineers in executing technical recommendations, that will benefit not only SEO but wider business teams
  • Hands-on experience in giving recommendations, and making changes within the CMS platform
  • Comfortable and experienced in working with product managers and developers in scoping out and writing out new website feature requirements
  • Prescriptive hands-on approach to supporting our Content Team to produce prospect/customer-friendly content that supports acquisition and awareness
  • The iterative approach to conversion rate optimisation, in ensuring we’re constantly monitoring and optimising on revenue-driving opportunities
  • Track, monitor and help report on SEO campaigns to understand what is driving revenue and growth
  • Help establish Airwallex as an SEO leader in the financial services & technology space

Airwallex provides cross-border payment solutions for businesses of all sizes, including small to medium-sized enterprises and large corporations. The company offers a range of financial services such as multi-currency accounts, international money transfers, foreign exchange services, and payment gateway solutions. These services are designed to facilitate efficient and cost-effective international transactions. Airwallex uses advanced technology to ensure that these transactions are fast and secure. Unlike many competitors, Airwallex focuses on building financial infrastructure that supports the digital economy, allowing businesses to operate seamlessly across borders. The company's goal is to simplify global payments and make them accessible to businesses worldwide.

Company Stage

Series E

Total Funding

$877.4M

Headquarters

Eastern District, Hong Kong

Founded

2015

Growth & Insights
Headcount

6 month growth

0%

1 year growth

-1%

2 year growth

-1%
Simplify Jobs

Simplify's Take

What believers are saying

  • Airwallex reported an 83% revenue increase in APAC, showcasing strong regional growth.
  • The partnership with Carwow enhances Airwallex's visibility and operational efficiency in the UK.
  • Airwallex's expansion in EMEA with new offices boosts its international market presence.

What critics are saying

  • Increased competition from fintech startups could erode Airwallex's market share.
  • Regulatory scrutiny in Asia-Pacific, especially China, may impact Airwallex's operations.
  • Volatility in foreign exchange rates poses a risk to Airwallex's revenue streams.

What makes Airwallex unique

  • Airwallex offers a comprehensive suite of cross-border payment solutions for businesses.
  • The company integrates financial services into platforms, enhancing customer experience and efficiency.
  • Airwallex's global presence with ten international offices supports its expansive service offerings.

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Benefits

Hybrid Work Options

Employee Equity Programs

INACTIVE