Full-Time

Vice President

B2B Marketing, Financial Services

Confirmed live in the last 24 hours

Dow Jones

Dow Jones

5,001-10,000 employees

Provides data intelligence and news services

Data & Analytics

Senior

New York, NY, USA

Required Skills
Sales
Marketing
Requirements
  • 15+ years of B2B Marketing experience ideally in Field Marketing, Industry Marketing, Account Based Marketing and/or Business Development, targeting Fortune 1000 customers in Financial Services companies (Banking, Securities, Insurance, Fintechs, Payments)
  • 3-5 years in leadership roles, managing a team of marketers and effectively working with senior business leaders
  • Demonstrated success in developing and implementing measurable B2B industry marketing strategies that drive revenue growth
  • Account Based Marketing experience driving awareness, building a reputation, deepening relationships and partnering with sales to drive revenue growth in select accounts
  • Proven experience working with multiple business stakeholders and driving consensus around client centric strategies
  • Experience driving marketing transformation, leading teams through change while continuing to deliver to the business
  • Experience in effectively managing marketing budget and time, and ensuring maximum return on investment
  • Strong business acumen and the ability to effectively convey complex concepts in a compelling way that resonates with clients and stakeholders
  • Adept at data-driven decision making and business management
  • Collaborative mindset and the ability to work with cross-functional teams
  • Bachelor's degree in Marketing, Business, or a related field
Responsibilities
  • Lead the Financial Services Marketing team, motivate and develop to build a best in class group of marketers that effectively collaborates with sales and product and is valued as a strategic partner to the business
  • Develop and maintain a deep understanding of select financial services industries and accounts, market trends, customer needs and competition; continuously gain insights to identify new business opportunities and optimize the marketing strategy
  • Craft an annual strategy and plan to build awareness and a reputation for Dow Jones' capabilities and expertise; and deepen relationships with key decision makers in select accounts
  • Collaborate with the Product and Sales teams to develop messaging and content that resonates with our target audience and effectively builds a strong reputation for Dow Jones' capabilities and expertise
  • Establish Dow Jones and our industry and solution experts as thought leaders and trusted advisors in Financial Services verticals
  • Collaborate with the Corporate Partnerships team to develop co-marketing strategies with select partners that further enhance our reach and growth in our key industries and accounts
  • Collaborate with Geography Marketing Leaders to co-create the global plan and strategy, gain local insights and monitor plan effectiveness
  • Collaborate with the Digital Marketing team and the Event Marketing team to orchestrate the strategy that drives awareness and engagement across target industries and accounts
  • Partner with the Sales Enablement team to engage sellers around industry and account initiatives, develop their skills and equip them to have effective customer meetings
  • Continuously monitor and report on progress on key KPIs particularly account revenue growth, cross-sell and white space expansion in Financial Services industries and accounts

Dow Jones, a renowned provider of data intelligence and information services, offers a robust environment for professionals interested in anti-money laundering, anti-corruption, and economic sanctions. Its commitment to superior technology such as advanced feeds and APIs, along with industry-leading data intelligence and global news distribution via Dow Jones Newswires, positions it as an esteemed leader in the information services industry. This makes it an ideal workplace for those passionate about cutting-edge data solutions and impactful global information dissemination.

Company Stage

M&A

Total Funding

N/A

Headquarters

New York, New York

Founded

1881

Growth & Insights
Headcount

6 month growth

2%

1 year growth

4%

2 year growth

10%