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Full-Time

Programmatic Consultant

Confirmed live in the last 24 hours

Samba TV

Samba TV

201-500 employees

Audience measurement and analytics for smart TVs

Data & Analytics
Consumer Software

Compensation Overview

$75k - $85kAnnually

Mid, Senior

New York, NY, USA

Category
IT Consulting
Consulting
Required Skills
Sales
Communications
Management
SQL
Salesforce
JIRA
Asana
Excel/Numbers/Sheets
Requirements
  • must live within 50 miles of a Samba Office in NYC, LA, CHI, or SF. Required in office 3 days a week (Tuesday-Thursday)
  • 3+ years of digital operations experience (ad ops/data ops/technical account management/programmatic solutions consultant)
  • 1+ years directly or indirectly training and mentoring a digital operations team
  • DSP experience a must (The Trade Desk, DV360, Amazon DSP, MediaMath, OneView, Xandr Invest, Yahoo!, Amobee, Adelphic, etc)
  • DMP experience is a must (Liveramp, Lotame, Adform, etc)
  • SSP experience is a must (Xandr Monetize/Curate, PubMatic, Freewheel, SpotX, Magnite, SpringServe, etc)
  • CRM/Project management tool experience is a must (Salesforce, Jira, Asana, Trello, etc)
  • Proficient in Excel (sumifs, index match, pivot tables, vlookups, etc); SQL is a plus
  • Keen understanding of the digital advertising ecosystem
  • Problem solver’s mindset with strong project and time management skills
  • Excellent written and verbal communication skills
  • BA/BS with industry emphasis or related experience
Responsibilities
  • Partnering with Sales for the full life cycle of programmatic campaigns (planning/strategy, activation/troubleshooting, consultation/renewal)
  • Analyzing internal and client reports to provide tailored performance recommendations to our customers according to their preferred platforms, budgets, and KPIs
  • Driving revenue through campaign extensions, incremental, and renewals
  • Becoming a primary expert of Samba’s product offerings, proprietary tools, SSPs, and DMPs
  • Identifying pain points and inefficiencies to help develop best practices/processes
  • Onboarding new publisher integrations, ensuring data passback, traffic quality, and scale
  • Working cross-functionally with product, research, data, finance, and revenue operations
  • Developing training material and documentation for both internal teams and customers
  • Managing and improving the monthly revenue reconciliation process for programmatic revenue
  • Training and Mentoring Associate Programmatic Consultants

Samba TV provides audience measurement and insights for the television industry, focusing on the smart TV market. Their technology is integrated into 35 million TVs globally, allowing them to collect and analyze extensive viewership data. This data helps advertisers, broadcasters, and content creators understand viewer behavior and improve their advertising and content strategies. Samba TV's audience measurement system is significantly larger than traditional methods, offering more accurate data. The company operates on a business model where clients pay for access to their data and analytics, ensuring privacy compliance and giving viewers control over their data sharing. The goal of Samba TV is to enhance the television viewing experience through detailed insights and measurement services.

Company Stage

IPO

Total Funding

$119.5M

Headquarters

San Francisco, California

Founded

2008

Growth & Insights
Headcount

6 month growth

-8%

1 year growth

-11%

2 year growth

-21%
Simplify Jobs

Simplify's Take

What believers are saying

  • The acquisition of Disruptel enhances Samba TV's AI and machine learning capabilities, potentially leading to more advanced measurement solutions.
  • The global expansion of their partnership with The Trade Desk opens new markets and revenue streams, particularly in regions like Australia.
  • Samba TV's comprehensive State of Viewership reports provide valuable insights that can shape advertising strategies, making it a critical partner for advertisers and broadcasters.

What critics are saying

  • The decline in linear TV reach, as highlighted in their own reports, could impact Samba TV's traditional measurement business.
  • The competitive landscape in audience measurement and data analytics is intense, with numerous players vying for market share.

What makes Samba TV unique

  • Samba TV's proprietary multi-source television panel is 100 times larger than traditional measurement systems, providing unparalleled accuracy and reliability.
  • Their technology is embedded in 35 million TVs worldwide, offering a vast and unique data set that competitors cannot easily replicate.
  • Samba TV's strong focus on privacy compliance and viewer opt-in/opt-out options sets it apart in an industry where data privacy is a growing concern.