Full-Time

Brand Marketing Manager

Hcp Ingrezza

Posted on 11/16/2024

Neurocrine Biosciences

Neurocrine Biosciences

1,001-5,000 employees

Biotechnology
Healthcare

Compensation Overview

$127.5k - $184.8kAnnually

+ Annual Bonus + Equity Incentive Program

Senior

San Diego, CA, USA

Travel required up to 25% within the US.

Category
Brand & Creative Marketing
Growth & Marketing
Required Skills
Sales
Marketing
PowerPoint/Keynote/Slides
Requirements
  • BS/BA degree in marketing or life sciences and 6+ years of relevant experience in pharmaceutical product marketing, sales or pharmaceutical advertising agency. Experience in managing advertising Agency of Record activities. Experience in CNS and/or psychiatry is a plus OR
  • MBA preferred and 4+ years of similar experience noted above OR
  • PharmD or PhD and 1+ years of similar experience noted above
  • Rare disease experience to support Huntington’s Disease chorea efforts is desired
  • Launching a new product or indication is desired
  • Anticipates business and industry issues; recommends relevant process / technical / service improvements
  • Demonstrates broad expertise or unique knowledge
  • Considered an expert within the company and may have an external presence in the area of expertise
  • Applies in-depth expertise in the discipline and broad knowledge of other closely related areas to improve the efficiency of the team
  • Ability to work as part of and lead multiple teams
  • Good leadership, mentoring skills and abilities typically leads lower levels and/or indirect teams
  • Excellent computer skills
  • Excellent listening, verbal and written communication, and presentation skills
  • Excellent problem-solving and analytical thinking skills
  • Sees broader picture and longer-term impact on division/company
  • Ability to meet multiple deadlines across a variety of projects/programs, with a high degree of accuracy and efficiency
  • Excellent project management, strong project leadership skills
  • Ability to manage and develop others
  • Ability to work independently and take a lead role on assigned projects
  • Aptitude for building positive working relationships
  • Ability to effectively manage multiple projects and vendors, including creative AoR as well as Medica Agency
  • Demonstrated proficiency in PowerPoint, Word and Excel
Responsibilities
  • Utilizes HCP and marketplace insights to help contribute to the strategic development and execution of HCP initiatives.
  • Responsible for supporting the delivery and execution of HCP messaging and campaigns, including:
  • core HCP messaging and execution
  • overarching brand and unbranded HCP campaign management & execution
  • Develops and executes promotional campaigns and tactics to drive increased brand awareness and adoption, which may include print and digital rep materials, professional conference collateral and other advertising materials. Coordinates with internal groups (Corporate Communications, medical, and brand team) on HCP-related promotional activities to ensure strategic alignment across all stakeholders
  • Manages day-to-day activities of brand agencies and other business partners for projects related to HCP initiatives
  • Assists HCP digital marketing team in development, execution and alignment of non-personal promotional and other digital assets as needed
  • Assess the effectiveness of promotional campaigns through partnering with marketing analytics colleagues and suggesting improvements
  • Coordinates with Sales Training to facilitate effective product training and enhance sales representatives’ ability to execute brand strategy and core messaging
  • May support conference related execution including strategic selection of conferences to support, booth support including staffing, and advertising as needed
  • Serves as point of contact for field sales to collect feedback and insights to support the broader brand, including regular meetings to gain field feedback
  • Manage HCP agency partner budgets and ensuring alignment on planned annual spend; works with finance/accounting counterparts on monthly/quarterly accruals
  • Other duties as assigned
  • Travel is required up to 25% within the US
Neurocrine Biosciences

Neurocrine Biosciences

View

Company Stage

IPO

Total Funding

N/A

Headquarters

San Diego, California

Founded

N/A

Growth & Insights
Headcount

6 month growth

0%

1 year growth

0%

2 year growth

0%
Simplify Jobs

Simplify's Take

What believers are saying

  • Positive Phase 2 data for NBI-1117568 in schizophrenia and the launch of INGREZZA SPRINKLE highlight Neurocrine's innovative pipeline and commitment to addressing unmet medical needs.
  • The FDA's acceptance of crinecerfont's New Drug Applications with Priority Review could lead to a significant market breakthrough if approved.
  • Recent investments and executive appointments suggest strong confidence in the company's future growth and strategic direction.

What critics are saying

  • The pharmaceutical industry is highly competitive, and Neurocrine must continuously innovate to maintain its market position.
  • Regulatory hurdles, such as FDA rejections, could delay product launches and impact financial performance.

What makes Neurocrine Biosciences unique

  • Neurocrine Biosciences is pioneering in the treatment of congenital adrenal hyperplasia (CAH) with crinecerfont, a first-in-class therapy that hasn't seen innovation in 70 years.
  • The company offers unique formulations like INGREZZA SPRINKLE, addressing specific patient needs such as dysphagia, which sets them apart in the pharmaceutical landscape.
  • Their focus on rare and serious endocrine disorders, combined with successful clinical trials, positions them as a leader in niche therapeutic areas.

Help us improve and share your feedback! Did you find this helpful?