Full-Time

Marketing Science Lead

Data Engineering

Posted on 1/29/2025

Critical Mass

Critical Mass

1,001-5,000 employees

Digital experience design and marketing agency

Data & Analytics
Consulting
Consumer Software

Senior

Vancouver, BC, Canada

This is a hybrid position requiring a minimum of 4 days in-office.

Category
Data Analysis
Data Engineering
Data & Analytics
Required Skills
Microsoft Azure
Python
R
SQL
Tableau
AWS
Google Cloud Platform

You match the following Critical Mass's candidate preferences

Employers are more likely to interview you if you match these preferences:

Degree
Experience
Requirements
  • B.S. degree in a quantitative or technical field. Including but not limited to economics, mathematics, business, finance, social sciences, computer science, or information management. M.S. degree preferred.
  • 5+ years of experience in data engineering focused roles, preferably in the digital marketing space.
  • Extensive experience in data engineering: data architecture, ETL/data integration (and related tools), data automation, cloud based data management platforms (AWS, Azure, GCP)
  • Expertise in Python, R, SQL, as it relates to their application in data management
  • Experience with two or more visualization platforms: Tableau, Domo, PowerBI, etc., and knowledge of the strengths and weaknesses of the market leaders.
  • Proficient knowledge of digital marketing data sources
  • Experience providing task direction and/or mentoring junior analysts.
  • Ability to distill large quantities of information into clear and concise insights to formulate actionable recommendations.
  • Ability to articulate ideas and concepts in visually interesting and compelling formats.
  • An understanding that each project and problem requires a fresh approach.
  • Proficiency in current issues and trends within the online marketing industry with an emphasis on emerging media and mobile platforms.
Responsibilities
  • Understand data, data management, data infrastructure, and digital marketing platforms.
  • Lead the ideation, development and execution of data solutions that support the functions of the business.
  • Manage, develop and motivate analysts: participate in resourcing, hiring and training planning.
  • Lead the mapping and implementation of data flows and ensure compliance with data governance protocols.
  • Partner with team leads, clients, and agency partners to solve data problems and advance the data ecosystem to support the needs of the business.
  • Shape analytics content and provide point of view on methodology and technology.
  • Manage and lead projects using project management skills to set clear expectations for relevant stakeholders.
  • Creatively solve problems, improve processes, and design methodically.
Desired Qualifications
  • An insatiable curiosity and sense of humour.
  • Strong collaboration, project management, and team building skills.
  • Excellent communication and presentation skills to a variety of audiences, including creative, tech, media, project management, account, and client teams.

Critical Mass is a digital experience design agency that creates engaging digital solutions for clients in various industries, including automotive, finance, healthcare, and retail. The agency offers services such as website design and development, digital marketing campaigns, social media management, and data analytics. Their approach focuses on simplifying complex digital challenges to deliver user-friendly solutions tailored to each client's needs. Critical Mass differentiates itself through its collaborative method, working closely with clients to co-create impactful strategies. The company also supports talent development through programs like the Critical Mass Artist In Residence (CM AIR) and Trailhead, which nurture creativity and innovation. The goal of Critical Mass is to provide comprehensive digital strategies that resonate with target audiences and help clients succeed in the digital landscape.

Company Size

1,001-5,000

Company Stage

M&A

Total Funding

$238K

Headquarters

Calgary, Canada

Founded

1996

Simplify Jobs

Simplify's Take

What believers are saying

  • Increased demand for personalized digital experiences boosts Critical Mass's core services.
  • The rise of e-commerce aligns with Critical Mass's expertise in digital identity solutions.
  • Growing digital ad expenditure in Canada expands the market for Critical Mass's services.

What critics are saying

  • Emerging digital agencies in Canada threaten Critical Mass's market share.
  • Rebranding with BlackSquare may misalign with Diageo's brand vision, affecting collaborations.
  • Public health disinformation focus may attract scrutiny, impacting reputation in studied regions.

What makes Critical Mass unique

  • Critical Mass excels in advanced UX design and data analytics.
  • The company specializes in voice interface design and AI-driven customer interactions.
  • Critical Mass offers integrated marketing communications and omnichannel strategies.

Help us improve and share your feedback! Did you find this helpful?

Benefits

Professional Development Spending Account that can be used for conferences, courses, subscriptions, books

Competitive pay and benefits

Match charitable donations up to $100USD

Flexible, reasonable work-from-home arrangements whenever possible

Company News

Muse by Clio
Sep 13th, 2023
This Car Prototype Addresses the Dangers of 'Driving While Black'

The Courageous Conversation Global Foundation worked with Goodby Silverstein & Partners, Critical Mass and The Mill to develop a prototype for such a car.

PRWeb
Jul 1st, 2022
Designrush Recognizes The Best Canadian Digital Marketing Companies In...

According to Statista, Canada is one of the largest advertising markets globally. Their digital ad expenditure is expected to increase from CAD 8.45 billion to over CAD 12 billion in just four years. In honor of Canada Day, DesignRush, a B2B marketplace connecting businesses with agencies, recognizes the best digital marketing companies in Canada that help organizations target and convert their online audiences successfully

BlackSquare
Jun 1st, 2022
BlackSquare Inc. partners with Critical Mass, Inc.

This rebrand has been the result of a strong ongoing partnership between BlackSquare and Diageo, and in close collaboration with the talented team from Critical Mass that was responsible for the striking new design.

Oxus Society
Dec 13th, 2021
Critical Mass, Inc. launched research report on Dec 13th 21'.

On December 13, 2021, The Critical Mass (TCM) released a new research report, “Contaminated Trust: Public Health Disinformation and Its Societal Impacts in Georgia, Kazakhstan and Ukraine,” which provides front-line perspectives on how medical disinformation impacts healthcare decision-making in Georgia, Kazakhstan, and Ukraine.

Campaign Live
Oct 20th, 2021
Critical Mass, Inc. launches artist-in-residence program

Digital experience agency Critical Mass has partnered with visual artist Shantell Martin to launch an artist-in-residence program.

INACTIVE