Full-Time

SVP – Strategy

Posted on 9/5/2024

Critical Mass

Critical Mass

1,001-5,000 employees

Digital experience design and marketing agency

Data & Analytics
Consulting
Consumer Software

Senior, Expert

London, UK

Category
Strategy Development
Business Development
Business & Strategy
Required Skills
Marketing
Data Analysis
Requirements
  • 15+ years agency-side experience (digital).
  • 5+ years’ experience working within interagency environments.
  • Excellent leadership and facilitation experience within larger teams.
  • Strong presentation and storytelling skills, particularly for distilling complex ideas into simple, intuitive takeaways.
  • Experience designing personas and customer journeys with a keen understanding of content strategy, marketing, and distribution.
  • Creativity when it comes to research approaches.
  • Experience growing accounts organically.
  • An understanding and ability to design social ecosystems.
  • A passion for digital and staying up to date on technology and trends.
  • Experience developing proposals and presentations for clients.
  • The ability to quickly learn about new disciplines and emerging technologies.
  • A commitment to teamwork, collaboration, and learning.
  • An astute attention to detail and a results-oriented state-of-mind.
  • The ability to be flexible and multi-task.
Responsibilities
  • Ensure overall quality of Strategy work across the London accounts.
  • Work in an interagency environment and deliver across all facets of Strategy.
  • Partner with our client’s CMO to deliver innovative strategic approaches to complex business problems.
  • Identify opportunities with our client’s brand that they don’t even realise they need.
  • Own the audience understanding and journey mapping, both today and as it evolves through data-informed feedback.
  • Apply that audience-first thinking to evergreen projects, innovation sprints, and global rollouts across markets.
  • Reinforce to clients the value of a strategic approach to their brand ecosystem.
  • Stay plugged into shifts in culture and our consumer, to provide thought leadership to our clients and proactively identify new opportunities for the brand to pursue.
  • Become an expert on client business sectors to identify business problems and propose solutions.
  • Collaborate with other senior-level employees to identify the right casting for each project and adequate timelines for delivery.
  • Provide excellent team management and oversight on all strategic and CX work.
  • Synthesise and communicate the results of research to clients and project teams to provide insight and perspective on the client’s strategic direction.
  • Distribute creative briefs to teams directed by strategic findings.
  • Connect measurement strategies to support ongoing and overall strategy development.

Critical Mass is a digital experience design agency that creates engaging digital solutions for clients in various industries, including automotive, finance, healthcare, and retail. The agency focuses on delivering tailored digital strategies, user experience (UX) design, and technology solutions. Their services encompass website design and development, digital marketing campaigns, social media management, and data analytics. Critical Mass differentiates itself from competitors through its collaborative approach, working closely with clients to co-create solutions that resonate with their target audience. The company aims to simplify complex digital challenges and provide user-friendly solutions while nurturing talent through programs like the Critical Mass Artist In Residence (CM AIR) and Trailhead.

Company Stage

M&A

Total Funding

$238K

Headquarters

Calgary, Canada

Founded

1996

Simplify Jobs

Simplify's Take

What believers are saying

  • Growing demand for digital transformation boosts Critical Mass's service relevance.
  • Rising interest in voice interfaces expands opportunities for Critical Mass's design services.
  • Healthcare sector growth offers new avenues for Critical Mass's digital marketing skills.

What critics are saying

  • Increased competition from emerging Canadian digital agencies threatens market share.
  • Rebranding efforts with BlackSquare may misalign with Diageo's brand vision.
  • Public health disinformation focus may attract scrutiny in studied regions.

What makes Critical Mass unique

  • Critical Mass excels in UX design and data analytics for personalized experiences.
  • The company offers unique programs like CM AIR to foster creativity and talent.
  • Their collaborative approach ensures solutions resonate with clients' target audiences.

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Benefits

Professional Development Spending Account that can be used for conferences, courses, subscriptions, books

Competitive pay and benefits

Match charitable donations up to $100USD

Flexible, reasonable work-from-home arrangements whenever possible

INACTIVE