SVP – Strategy

As SVP, Strategy, you are the strategic lead for planning, coordinating, and bringing our client’s brand ecosystem strategy to life. The overall quality of the strategy work is on your shoulders, but you’re up to the challenge. You bring leadership and expertise for complex projects that cross a variety of skillsets. You’re a natural leader who understands how to guide a strategy team through project lifecycles and across multiple interagency partners, but you also know how to persuade senior clients to take the risks they’ve asked for (but are a little afraid of). You are very comfortable with data, emerging technology, and thinking across brand ecosystems, which means you can effectively articulate insights and strategies to multi-disciplinary teams comprising of creatives, technologists, and more. You live and breathe your clients’ businesses, know their competitors, customers, and key industry trends as well as (if not better than) they do. You are not afraid of a blank page or starting without a well-defined plan.

We expect you to have expertise in two or three of the following areas, while being willing to dive into all of them: brand strategy, media strategy, performance strategy, CX, social campaigns, integrated campaigns, and digital technology.

You Will:

• Ensure overall quality of Strategy work across the London accounts.
• Work in an interagency environment and deliver across all facets of Strategy. 
• Partner with our client’s CMO to deliver innovative strategic approaches to complex business problems.
• Identify opportunities with our client’s brand that they don’t even realise they need.
• Own the audience understanding and journey mapping, both today and as it evolves through data-informed feedback.
• Apply that audience-first thinking to evergreen projects, innovation sprints, and global rollouts across markets.
• Reinforce to clients the value of a strategic approach to their brand ecosystem.
• Stay plugged into shifts in culture and our consumer, to provide thought leadership to our clients and proactively identify new opportunities for the brand to pursue.
• Become an expert on client business sectors to identify business problems and propose solutions.
• Collaborate with other senior-level employees to identify the right casting for each project and adequate timelines for delivery.
• Provide excellent team management and oversight on all strategic and CX work.
• Synthesise and communicate the results of research to clients and project teams to provide insight and perspective on the client’s strategic direction.
• Distribute creative briefs to teams directed by strategic findings.
• Connect measurement strategies to support ongoing and overall strategy development.

You Have:

• 15+ years agency-side experience (digital).
• 5+ years’ experience working within interagency environments.
• Excellent leadership and facilitation experience within larger teams.
• Strong presentation and storytelling skills, particularly for distilling complex ideas into simple, intuitive takeaways.
• Experience designing personas and customer journeys with a keen understanding of content strategy, marketing, and distribution.
• Creativity when it comes to research approaches.
• Experience growing accounts organically.
• An understanding and ability to design social ecosystems.
• A passion for digital and staying up to date on technology and trends.
• Experience developing proposals and presentations for clients.
• The ability to quickly learn about new disciplines and emerging technologies.
• A commitment to teamwork, collaboration, and learning.
• An astute attention to detail and a results-oriented state-of-mind.
• The ability to be flexible and multi-task.

At Critical Mass, we value our employees and offer competitive compensation and benefits packages.  If you’re looking for a challenging and rewarding opportunity to make a significant impact on the lives of our employees, we encourage you to apply for this exciting position today!

The Talent Team at Critical Mass is focused on ensuring we provide the best training, onboarding, and employee experience possible! Our new hires & employees are the future of our organisation, and we want to set you up for long-term success. In an effort to do so, we expect our team to work from an office a minimum of 4 days a week. The ask stems from our want to:

Strengthen opportunity for continuous learning
Improve collaboration and team relationships.
Increase employee engagement

This work model balances the need for individual flexibility while maintaining the relentless customer focus we provide at CM. We understand that not everyone may feel comfortable with this expectation, so we ask that you please let us know immediately if there are any concerns so we can help navigate accordingly.