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Full-Time

SVP – Strategy

Confirmed live in the last 24 hours

Critical Mass

Critical Mass

1,001-5,000 employees

Digital experience design and marketing agency

Consulting
Consumer Software

Expert

London, UK

Category
Strategy Development
Strategy Research
Business & Strategy
Required Skills
Marketing
Requirements
  • 15+ years agency-side experience (digital).
  • 5+ years’ experience working within interagency environments.
  • Excellent leadership and facilitation experience within larger teams.
  • Strong presentation and storytelling skills, particularly for distilling complex ideas into simple, intuitive takeaways.
  • Experience designing personas and customer journeys with a keen understanding of content strategy, marketing, and distribution.
  • Creativity when it comes to research approaches.
  • Experience growing accounts organically.
  • An understanding and ability to design social ecosystems.
  • A passion for digital and staying up to date on technology and trends.
  • Experience developing proposals and presentations for clients.
  • The ability to quickly learn about new disciplines and emerging technologies.
  • A commitment to teamwork, collaboration, and learning.
  • An astute attention to detail and a results-oriented state-of-mind.
  • The ability to be flexible and multi-task.
Responsibilities
  • Ensure overall quality of Strategy work across the London accounts.
  • Work in an interagency environment and deliver across all facets of Strategy.
  • Partner with our client’s CMO to deliver innovative strategic approaches to complex business problems.
  • Identify opportunities with our client’s brand that they don’t even realise they need.
  • Own the audience understanding and journey mapping, both today and as it evolves through data-informed feedback.
  • Apply that audience-first thinking to evergreen projects, innovation sprints, and global rollouts across markets.
  • Reinforce to clients the value of a strategic approach to their brand ecosystem.
  • Stay plugged into shifts in culture and our consumer, to provide thought leadership to our clients and proactively identify new opportunities for the brand to pursue.
  • Become an expert on client business sectors to identify business problems and propose solutions.
  • Collaborate with other senior-level employees to identify the right casting for each project and adequate timelines for delivery.
  • Provide excellent team management and oversight on all strategic and CX work.
  • Synthesise and communicate the results of research to clients and project teams to provide insight and perspective on the client’s strategic direction.
  • Distribute creative briefs to teams directed by strategic findings.
  • Connect measurement strategies to support ongoing and overall strategy development.

Critical Mass is a digital experience design agency that creates engaging digital solutions for clients in various industries, including automotive, finance, healthcare, and retail. The agency focuses on delivering tailored digital strategies, user experience (UX) design, and technology solutions. Their services encompass website design and development, digital marketing campaigns, social media management, and data analytics. Critical Mass stands out from competitors by emphasizing a collaborative approach, working closely with clients to co-create solutions that resonate with their target audience. The company aims to simplify complex digital challenges and provide user-friendly solutions while nurturing talent through programs like the Critical Mass Artist In Residence (CM AIR) and Trailhead.

Company Stage

M&A

Total Funding

$238K

Headquarters

Calgary, Canada

Founded

1996

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Simplify's Take

What believers are saying

  • Recognition by DesignRush as one of the best digital marketing companies in Canada highlights Critical Mass's industry leadership and credibility.
  • Partnerships with high-profile clients like BlackSquare and Diageo demonstrate the agency's ability to deliver striking and effective digital solutions.
  • Innovative programs like the artist-in-residence initiative with Shantell Martin foster a creative and dynamic work environment.

What critics are saying

  • The highly competitive digital marketing and advertising sector requires continuous innovation to maintain market position.
  • Dependence on project-based fees and retainers may lead to revenue volatility, especially during economic downturns.

What makes Critical Mass unique

  • Critical Mass excels in simplifying complex digital challenges through bespoke digital strategies and user-friendly solutions, setting them apart from more generalized digital agencies.
  • Their unique programs like CM AIR and Trailhead foster creativity and nurture emerging talent, providing a competitive edge in innovation and talent development.
  • A collaborative approach with clients and a deep understanding of digital trends enable Critical Mass to co-create impactful solutions that resonate with target audiences.

Benefits

Professional Development Spending Account that can be used for conferences, courses, subscriptions, books

Competitive pay and benefits

Match charitable donations up to $100USD

Flexible, reasonable work-from-home arrangements whenever possible