Full-Time

Store Manager

eCommerce

Universal Music Group

Universal Music Group

10,001+ employees

Global music recording, publishing, distribution company

No salary listed

London, UK

In Person

Four days in the London office per week are expected.

Category
Retail (1)
Required Skills
UI/UX Design
CRM
SEO
Quality Assurance (QA)
Google Analytics

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Requirements
  • Strong experience managing a portfolio of ecommerce stores in a fast-paced commercial environment.
  • Confident working with Shopify, including its content management system, themes, apps, store setup, and ecommerce functionality.
  • Strong understanding of ecommerce merchandising, product setup, category management, and homepage optimization.
  • Experience building engaging online store experiences using content, imagery, video, and product storytelling.
  • Ability to translate creative briefs into intuitive, commercially effective front-end design.
  • Strong understanding of user experience principles and customer journey optimization.
  • Experience using ecommerce systems, stock management tools, and order management systems.
  • Previous experience working within music ecommerce, including album pre-order campaigns, merchandise launches, artist stores, or fan-focused retail moments.
  • Understanding of the pace, complexity, and sensitivity of music campaign delivery.
  • Ability to manage high-pressure launches for major artists and culturally significant campaigns.
  • Knowledge of record label processes and the wider music ecommerce environment.
  • Commercial focus, with the ability to work toward store revenue targets and trading objectives.
  • Confidence using data and insight to improve merchandising, conversion, and customer experience.
  • Experience analyzing site analytics, customer behavior, cart abandonment, and checkout performance.
  • Ability to identify performance trends, campaign risks, and practical optimization opportunities.
  • Strong understanding of ecommerce key performance indicators, including traffic, conversion rate, revenue, average order value, and customer acquisition.
  • Strong front-end merchandising capability, using data and insight to keep stores fresh and engaging.
  • Understanding of search engine optimization, accessibility, and ecommerce best practice.
  • Ability to balance creative ambition with usability, commercial performance, and operational reality.
  • Experience managing senior stakeholders and acting as a trusted ecommerce partner.
  • Strong collaboration skills across creative, customer relationship management, operations, fan experience, performance marketing, technology, finance, and label teams.
  • Ability to communicate clearly, manage expectations, and influence stakeholders with confidence and calmness.
  • Comfort managing escalations, solving problems, and keeping projects moving under pressure.
  • Highly organized and able to manage multiple projects, launches, and workstreams at once.
  • Strong critical thinking and problem-solving skills.
  • Experience with quality assurance and user acceptance testing processes.
  • Comfort working with project management tools.
  • Excellent attention to detail across store setup, content, product information, pricing, imagery, promotions, and customer journeys.
  • Experience delivering product launches, campaign drops, evergreen merchandise activity, or brand collaboration moments.
  • Experience working with stock management, order management, operations, and customer service teams.
  • Experience managing internal or external stakeholders in a client-facing ecommerce role.
  • Experience collaborating with creative, customer relationship management, digital marketing, operations, technology, and finance teams.
  • Experience with quality assurance, user acceptance testing, search engine optimization, and accessibility best practice.
Responsibilities
  • Manage a portfolio of ecommerce stores, ensuring each store is engaging, accurate, commercially effective, and aligned with brand expectations.
  • Develop and oversee the launch of stores, new campaigns, product drops, album pre-orders, and evergreen merchandise moments.
  • Work cross-functionally with creative, performance marketing, customer relationship management, technology, fan experience, and operations teams to deliver timely store builds and launches.
  • Manage fast-paced, time-sensitive launches for The Beatles and culturally significant campaigns.
  • Ensure all store activity reflects ecommerce best practice, fan expectations, and the creative vision of the artist or brand.
  • Maintain a strong focus on customer experience, conversion, store performance, and operational readiness.
  • Design, build, and deliver engaging front-end experiences using the Shopify stack.
  • Use Shopify content management system, themes, apps, and feature sets to create compelling store experiences that represent The Beatles brand effectively.
  • Translate creative briefs, campaign objectives, and product stories into intuitive front-end design and merchandising experiences.
  • Use video, imagery, content, and product storytelling to improve engagement and customer experience.
  • Continuously improve site journeys, navigation, product presentation, and homepage optimization.
  • Identify customer friction points and recommend practical improvements to improve conversion and engagement.
  • Work closely with Apple Corps and internal teams to formulate and execute direct-to-consumer ecommerce strategies.
  • Use commercial, merchandising, and music ecommerce experience to drive sales conversion and customer engagement.
  • Manage product setup, category management, homepage features, promotions, and campaign activations.
  • Use sales data, site analytics, and customer behavior insights to keep stores fresh, relevant, and commercially effective.
  • Monitor performance across traffic, conversion, revenue, average order value, product performance, and cart abandonment.
  • Analyze site analytics to understand drop-off, checkout friction, and opportunities to improve customer acquisition and conversion.
  • Report on sales trends, store performance, campaign results, and customer insights.
  • Directly manage relationships with key label and Apple Corps stakeholders, acting as the ecommerce lead across relevant store activity.
  • Build working relationships with senior stakeholders across labels, Apple Corps, UMG ecommerce, creative, customer relationship management, operations, finance, and fan experience teams.
  • Guide and coach stakeholders on ecommerce best practice, user experience, conversion, and customer experience.
  • Manage escalations, identify campaign risks, and share learnings to improve future launches.
  • Oversee the ecommerce release schedule with relevant stakeholders, balancing timelines, resources, and ecommerce standards.
  • Provide clear recommendations grounded in commercial insight and fan experience.
  • Work with ecommerce operations and customer service teams to resolve supply chain, product availability, fulfillment, and customer experience issues.
  • Ensure products remain in stock where possible and that customer feedback is monitored and acted upon.
  • Support a customer feedback loop using insight to improve store experience, product presentation, and operational performance.
  • Partner with operations, finance, and customer service teams to ensure campaigns are operationally achievable and commercially sound.
  • Manage relationships with key ecommerce partners, including labels, brand owners, technology teams, operations, and customer service.
  • Work closely with customer relationship management and digital marketing leads to support data capture, audience segmentation, and triggered journeys.
  • Use Shopify tools, commerce flows, and customer journeys to drive incremental sales and repeat engagement.
  • Support data-led activity that improves targeting, conversion, and customer lifetime value.
  • Collaborate with customer relationship management and performance marketing teams to connect store activity to wider campaign plans.
  • Support test-and-learn activity across store experience, merchandising, content, user experience, and conversion.
  • Use ecommerce analytics, customer behavior, and campaign performance data to recommend improvements.
  • Collaborate with Global Technology to test new ecommerce capabilities and innovations within the technology stack.
  • Support onboarding of new ecommerce tools and functionality across stores.
  • Maintain awareness of emerging ecommerce, Shopify, user experience, and digital retail best practice.
  • Act as a voice of expertise within the store management team.
  • Support and advise junior store managers and assistants on best practice across the ecommerce technology stack.
  • Project manage day-to-day store activity and future projects using Monday.com or relevant project management tools.
  • Maintain clear communication, documentation, and governance across store activity, campaigns, and stakeholder updates.
  • Contribute to a collaborative ecommerce culture.
Desired Qualifications
  • Understanding of OCC rules.
  • Experience using test-and-optimization frameworks to drive incremental conversion.
  • Experience using Monday.com or similar project management tools.
  • Knowledge of Google Analytics and ecommerce reporting platforms.
  • Understanding of paid marketing, including paid social, programmatic advertising, and pay-per-click advertising.
  • Experience working in a record label, artist ecommerce, entertainment, fashion, lifestyle, retail, or fan commerce environment.
  • Experience testing new ecommerce tools, Shopify functionality, or digital commerce innovations.
  • Strong written, verbal communication, and presentation skills.
Universal Music Group

Universal Music Group

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Universal Music Group manages the recording, publishing, and distribution of music for a global roster of artists. The company works by signing musicians to contracts, producing their albums, and making their work available through streaming services, physical sales, and licensing for film and television. Unlike many competitors, it operates a massive, integrated network across 60 countries that combines traditional label services with merchandising and brand partnerships. Its goal is to maximize the commercial reach and value of its artists' music through a diverse range of global revenue streams.

Company Size

10,001+

Company Stage

IPO

Headquarters

Santa Monica, California

Founded

1934

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Simplify Jobs

Simplify's Take

What believers are saying

  • Q2 2026 revenue rose 13.3% constant currency to €3.29 billion.
  • Subscription streaming grew 16.6%; physical sales grew 15.9% in Q2 2026.
  • Excel Music and Indian collaborations broaden UMG's Bollywood soundtrack pipeline in 2026.

What critics are saying

  • Merchandising revenue fell 10.7% in Q2 2026, exposing volatile touring and release timing.
  • Net debt hit €4.131 billion by June 30, 2026 after buybacks and Downtown.
  • AFM sued UMG on June 5, 2026; voided AI licenses collapse UMG's new revenue model.

What makes Universal Music Group unique

  • UMG controls Beatles merchandising globally after Apple Corps deal on August 20, 2026.
  • Its June 2026 Downtown acquisition deepened artist-services and label infrastructure.
  • Streaming 2.0 contracts and Publishing power monetize catalog, not just new releases.

Help us improve and share your feedback! Did you find this helpful?

Benefits

Competitive Salary

401k

Flexible PTO

Medical, dental, visiion insurance

Student Loan Repayment Assistance & Tuition Reimbursement

Well-Being Allowance

Growth & Insights and Company News

Headcount

6 month growth

20%

1 year growth

20%

2 year growth

20%
Interspace Music
Aug 20th, 2026
Apple Corps and UMG expand Beatles merchandise deal globally.

Apple Corps and UMG expand Beatles merchandise deal globally. Apple Corps Ltd and Universal Music Group have entered an exclusive, long-term global partnership covering The Beatles' merchandise, licensing, and e-commerce. August 20, 2026 Apple Corps Ltd, founded in 1968 to oversee The Beatles' creative and business interests, and Universal Music Group (UMG) have entered an exclusive, long-term global partnership for The Beatles. Under the agreement, UMG will handle worldwide physical and digital merchandise, licensing, and e-commerce on behalf of the band. Deal scope. UMG's merchandise and brand management company Bravado has held The Beatles' North American merchandise rights since 2022. The new arrangement expands that remit globally. The partnership builds on UMG's existing stewardship of the band's catalog. Upcoming projects. In 2027, Apple Corps Ltd will launch the world's first official Beatles fan experience, The Beatles at 3 Savile Row. Sam Mendes' biopic, The Beatles - A Four-Film Cinematic Event, will open in 2028. Executive comment. Sir Lucian Grainge, Chairman and CEO of Universal Music Group, said: "The Beatles embody music's power to change the world, and that influence makes them one of the most iconic and enduring cultural brands of all time. We're grateful for Apple Corps' trust as we deepen our global partnership, while protecting and growing The Beatles' legacy through authentic fan experiences worthy of their artistry. As a lifelong Beatles fan, building on the relationships forged over the past 14 years is one of the great highlights of my career." Udio and GRAI license 20+ patents for AI music creation, monetization. Palma summit 2026 to host 700 delegates and songwriting camp. August 20, 2026

MusiCulture
Aug 17th, 2026
Universal Music unveils 'Laapata': Kunwarr, BIR & DAAKU bring global sounds to Punjabi music.

Universal Music unveils 'Laapata': Kunwarr, BIR & DAAKU bring global sounds to Punjabi music. Mumbai, 17th August 2026: Universal Music has unveiled 'Laapata', a vibrant new collaboration featuring Kunwarr, BIR and DAAKU. The track blends infectious Punjabi melodies with Afro-inspired rhythms and emotional storytelling. Produced by DAAKU, the song creates a fresh, groove-driven sound while allowing all three artists to retain their individual identities. With its upbeat energy and contemporary production, 'Laapata' offers a compelling new addition to the evolving Punjabi music landscape. The song also reflects how contemporary Punjabi music continues to expand beyond traditional genre boundaries. 'Laapata' draws from global sounds while remaining grounded in Punjabi musical identity. Its fusion of rhythmic production and heartfelt lyrics gives the track both immediate energy and emotional depth. For Kunwarr, BIR and DAAKU, the collaboration represents a shared willingness to experiment and explore new creative territory. Their different artistic approaches ultimately create a cohesive sound designed to connect with listeners across cultures. Watch the song here: Speaking about the song, Kunwarr says, "What excited me about Laapata was how naturally everything came together. The song has a very uplifting energy to it, but at the same time it still carries the emotion and honesty that I always try to bring into my music. Working with BIR and DAAKU felt effortless because we all wanted to create something that felt fresh, melodic, and capable of connecting with listeners no matter where they're from". BIR further adds by saying, "I've always enjoyed exploring different sides of my artistry, and Laapata allowed me to step into a brighter, more groove-driven space while staying true to my style of storytelling. There's a certain freedom in the song that I think people will instantly connect with. Collaborating with Kunwarr and DAAKU brought together three very different energies, and that's what makes the track special". DAAKU says, "As a producer, I'm always looking for sounds that feel exciting and unexpected. With Laapata, I wanted to bring together Afro-inspired rhythms, contemporary production, and Punjabi melodies in a way that felt seamless. Being able to contribute as both a producer and vocalist made the experience even more rewarding. I think the song represents where Punjabi music is headed: fearless, global, and constantly evolving." With 'Laapata', Universal Music brings together three exciting voices for a collaboration built around melody, emotion and movement. The song showcases Kunwarr's versatility, BIR's expressive vocals and DAAKU's vision as both producer and artist. More importantly, it highlights the fearless and increasingly global direction of Punjabi music. As international influences continue shaping the genre, 'Laapata' arrives as an energetic anthem that celebrates experimentation while keeping its emotional core intact.

Musically
Aug 12th, 2026
Universal Music and Excel Entertainment launch Excel Music sub-label for Bollywood soundtracks

Universal Music Group has launched Excel Music, a new sub-label with Indian production house Excel Entertainment. The label follows Universal's January acquisition of a 30% stake in Excel Entertainment, which produced hit Bollywood films like Dil Chahta Hai and Gully Boy. Excel Music will release soundtracks from Excel Entertainment projects, with Universal handling global distribution and publishing. The label's first release is the soundtrack to Mirzapur: The Movie, featuring Haryanvi hip-hop artist Dhanda Nyoliwala's track 'Do Numbari'. Beyond Excel Entertainment's productions, the label will also distribute music from other Indian filmmakers and production houses. Universal plans to leverage its international artist roster for features on Excel's soundtracks, aiming to reach audiences across India and globally.

Mercedes-Benz of Atlanta Northeast
Aug 12th, 2026
4 Best Mercedes-Benz models for date nights in downtown Duluth.

4 Best Mercedes-Benz models for date nights in downtown Duluth. Posted at Wed, Aug 12, 2026 1:55 AM The 2026 Mercedes-Benz CLE Coupe is its top pick. Headed to Parsons Alley this August with a party of two, you get a long-hood silhouette and a sport-lowered chassis that reads across a crowded lot the moment you pull in. The tradeoff is real. Two doors seat four in theory, though in practice your rear passengers will negotiate a narrow frame on the way in. For a couple, that doesn't register. For a double date, the E-Class below answers better. Atlanta Classic Cars Inc ranked these four against what downtown Duluth actually asks of a car on a summer evening. 85-degree heat lingers well past 7 PM, parking runs close-quarters near Good Word Brewing and Frankie's The Steakhouse, the approach roads throw varied pavement at you, and the cabin should feel like a destination instead of transportation. The ranking at a glance. | Rank | Model | Best For | Standout Spec | | 1 | CLE Coupe | The impression-first date for two | 375 hp inline-six, 15 mm lower sport chassis, Dolby Atmos spatial audio | | 2 | E-Class Sedan | Comfort for two couples, longer drives | 14.4-inch MBUX touchscreen, AIRMATIC suspension, biometric cabin profiles | | 3 | S-Class | Occasions that genuinely call for it | Standard 15-speaker Burmester 3D audio, 442 hp inline-six | | 4 | CLE Cabriolet | Post-storm open-air evenings | Four-layer insulated soft top, Dolby Atmos open-air audio calibration | A note on August conditions in Duluth: Afternoon thunderstorms clear most evenings by 6 PM, and temperatures stay above 80 degrees through dinner hour. Every car in this ranking earns its place partly on how well its climate system recovers a sun-baked interior before you pull out of the lot. Pick 1: The CLE Coupe delivers real specs behind the styling. Plenty of shoppers walk its lot certain the CLE is just a reskinned C-Class, and the numbers argue back before you reach the options list, because the 2026 CLE 300 runs a 2.0-liter turbocharged mild-hybrid four-cylinder producing 255 horsepower and 295 lb-ft of torque. Its 48-volt Integrated Starter Generator adds up to 23 horsepower in short bursts during acceleration. Step up to the CLE 450 and you get a 3.0-liter turbocharged inline-six making 375 horsepower and 369 lb-ft of torque, with a verified 0-to-60 time of around 4.2 seconds. For Parsons Alley, the street-level detail matters most. The CLE's chassis sits 15 millimeters lower than standard Mercedes-Benz sedans. Order the 2026 Engineering Package and you add adaptive damping plus 2.5-degree rear-axle steering, which tightens the turning circle in cramped urban lots. Universal Music Group has partnered with Mercedes-Benz to produce Dolby Atmos mixes tuned for the CLE's cabin geometry, and you'll hear it inside the first 30 seconds. Park a dark CLE on Main Street through an August afternoon and the sheet metal holds the sun; give the climate system a minute to purge the cabin before you seat a date. The tradeoff on the doors is plain too. A two-door car on a busy Friday asks for some planning, so you want a pull-through space or a spot you can nose out of forward, not a reverse slot wedged between two trucks. Know your parking before you arrive. Pick 2: The E-Class Sedan for when Comfort isn't a concession. The E-Class asks for no sacrifice at all, giving you four real doors, a rear seat a second couple can actually use, and a cabin Mercedes-Benz reworked in a pointed way for 2026, with biometric fingerprint recognition now standard on every sedan trim so the car loads your seat position, climate preference, and audio profile the moment you touch the start pad. Mercedes-Benz lists the 2026 E-Class MBUX cockpit as a paired 14.4-inch portrait touchscreen alongside a 12.3-inch digital gauge cluster running augmented-reality navigation. The E350 returns EPA-rated 25 city and 33 highway miles per gallon. Available AIRMATIC air suspension adjusts damping continuously, and on a stretch of Buford Highway where the pavement turns inconsistent you feel it (the ride stays flat where a firmer car would fidget). Seat massage and ambient fragrance are genuine features, not marketing language. The limitation is fair. The E-Class is superb and reads as polished without turning heads, so if your intention is to land an impression the moment you park, the CLE does that more immediately. Pick 3: The S-Class when the evening genuinely demands it. Scale drives the whole S-Class conversation here, and the 2026 car stretches to a full 17 feet, which makes parallel parking on Main Street a genuine project rather than a quick task you knock out on the first pass. A venue with valet or a dedicated lot changes the math entirely. Without one, plan an extra ten minutes and a longer walk. When the occasion fits, nothing else in the lineup competes. The 2026 S-Class opens with a turbocharged inline-six mild hybrid producing 442 horsepower. Its standard Burmester 3D Surround Sound System brings 15 speakers from the factory, with an optional 30-speaker 4D configuration that folds resonators into the seat structure so low frequencies become perceptible to the touch. New for 2026, the Executive Rear Seat Package Plus adds power footrests and folding rear tray tables, a specification that makes sense when someone else is driving you. Mercedes-Benz lists the 2026 S-Class standard Burmester 3D Surround system at 15 speakers, with an optional 30-speaker 4D upgrade that uses seat-mounted resonators to add a physical dimension to the audio experience. Parking caution for any two-door or full-size sedan: Parsons Alley along Main Street in downtown Duluth mixes angled and parallel spaces, and some blocks suit compact vehicles better than others. In the S-Class or a CLE, check whether your venue offers a lot or valet before you roll in. A short walk beats circling. Pick 4: The CLE Cabriolet on the right August evening. August isn't automatically Cabriolet season in Duluth, and Atlanta Classic Cars Inc won't pretend otherwise, because the afternoons run genuine and a storm that clears by 6 PM can still leave enough humidity to make open-air driving uncomfortable until the light gets closer to sunset. Atlanta Classic Cars Inc'd frame it differently. When that window opens, maybe 7:30 PM on a Tuesday after the storms have pushed east, a top-down run along the Chattahoochee River recreation corridor toward dinner becomes a different category of evening. The 2026 CLE Cabriolet carries the same powertrain options as the Coupe. Its four-layer acoustically insulated soft top raises and lowers at speeds up to around 37 miles per hour. The Dolby Atmos audio partnership with Universal Music Group comes standard on the Cabriolet, with mixes calibrated for open-air conditions and active wind-noise compensation. Fourth place comes down to weather dependence, in a way the other three escape. A great car on 60 percent of August evenings in Duluth is still a conditional recommendation. The CLE Coupe is still the answer for most Duluth date nights. The 2026 CLE Coupe still wins most Duluth date nights, because its 375-horsepower inline-six, a chassis lowered for a sportier ride and visual stance, and a sound system engineered around its own cabin line up cleanly with what a Parsons Alley evening actually asks of a car. Choose the E-Class when rear-seat practicality matters or the drive itself runs longer. The S-Class belongs on the list for occasions that match its scale. A Cabriolet earns its place on the right evening, and August hands you those nights more often than you'd expect. Its team's at Mercedes-Benz of Atlanta Northeast, 1705 Boggs Rd NW in Duluth. Call Atlanta Classic Cars Inc at (770) 574-6264 any day Atlanta Classic Cars Inc is open, or browse what's on the floor before you come in.

Digital Music News
Aug 7th, 2026
Federal Judge partially tosses Designer Shoe Warehouse's declaratory judgment complaint against Sony Music - wider social media infringement battle rages on.

Federal Judge partially tosses Designer Shoe Warehouse's declaratory judgment complaint against Sony Music - wider social media infringement battle rages on. Federal Judge partially tosses Designer Shoe Warehouse's declaratory judgment complaint against Sony Music - wider social media infringement battle rages on dylan smith august 7, 2026. A year and change later, a federal judge has partially dismissed the declaratory judgment complaint filed by Designer Shoe Warehouse (DSW) against Sony Music, Universal Music, and BMG. However, the wider copyright infringement battle, complete with multiple intensifying actions, is raging on. Beneath the surface, setting aside the competing cases, all manner of firmly worded filings, a marathon discovery process, and a venue-transfer motion - more on all this in a moment - the claims themselves are straightforward enough. Having spearheaded several similar suits, the rightsholder plaintiffs maintain that DSW (and specifically its Designer Brands parent) infringed a number of recordings and compositions in social media promo videos. And that's because social platforms' pre-cleared song libraries are approved for personal but not commercial use. As such, in the rightsholders' view, Designer Brands unlawfully incorporated their IP into marketing videos and must therefore pay up. Unsurprisingly, the situation isn't sitting right with Designer Brands, which, unlike the defendants in most of the aforementioned similar suits, has been firing back from the outset. In part, this refers to the aggressive assertion that the relevant platforms' own licensing deals also cover business users - and to seeking a declaratory judgment confirming that it didn't actually infringe the copyrights in question. Technically, the Columbus-headquartered company sued the initially highlighted parties after being slapped with a separate complaint from Warner Music. Now, Judge Michael H. Watson has granted Sony Music's motion to partially dismiss the declaratory action. According to the court, "first-to-file rule" aside, "this case is an improper anticipatory declaratory judgment action that should" make way for the major's subsequent case. Why use the singular "major" here? As if there wasn't enough going on in the convoluted dispute, due to "baseless threats" of additional litigation, Designer Brands demanded a declaratory judgment against Sony Music, Universal Music, and BMG alike. However, only Sony Music and a few of its subsidiaries followed Warner Music's lead and sued the Designer Shoe Warehouse owner. As such, it was Sony Music alone that moved to axe the declaratory complaint; though it's off the hook, BMG and Universal Music are still grappling with the suit. "The declaratory judgment claims asserted against the other Defendants" - meaning those aside from Sony Music - "and the counterclaims asserted in response thereto, shall proceed," Judge Watson wrote. Next, a motion to transfer Sony Music v. DSW from California to Ohio is still being considered. "If the Central District of California decides that transfer is warranted, the Court will welcome the return of this litigation between Plaintiffs and the SME Defendants," Judge Watson added. Back to the California case, then, Designer Brands just recently informed the court of the above-described decision - with an emphasis on the latter quote. Finally, in its own action, Warner Music last month confirmed plans to supersize its claims after uncovering "evidence of numerous additional infringements" during discovery. Said supersized claims will all but surely elicit a strong response from the Designer Shoe Warehouse owner. And while a pile of settlements suggests that the cases could be slam dunks for the rightsholders, until earlier in 2026, the same was true of their copyright litigation against ISPs. One unanimous Supreme Court decision later, the secondary infringement landscape looks dramatically different. Of course, this isn't to say that the DSW cases are necessarily on a similar trajectory. But it is to say that there's a clear-cut incentive for settlement-resistant defendants to pull out all the stops when fending off in-depth claims across sweeping suits.