VP – Partner Marketing @ Constant Contact

At Constant Contact, we are seriously awesome people who take ownership and make an impact by operating with the mindset, integrity and courage of a small business owner. There’s something so profoundly rewarding about knowing that your work is empowering people everywhere to pursue their dreams. Here, we all play an integral part in helping business owners, entrepreneurs, non-profits and individuals to succeed by giving them all the help and tools they need to grow online. We’re energized by new challenges and new possibilities-and we’re just getting started!

Constant Contact is looking for an innovative, growth-driven marketing and business development leader to scale its partnership programs. Reporting to the CMO, as VP of Partner Marketing you will be leading a team of channel marketing experts who drive end-to-end performance in a cross-channel, multimedia funnel. Representing one of the top small business software brands, you will have the opportunity to nurture relationships in the small business solutions community, build new cross-marketing and integration ideas, and lead the team bringing partner programs to market for our collective brands and customers.

What you’ll do:

Build target lists, identify key decision makers, and assess the growth opportunity of partnerships with small business software and solution providers, affiliates, and influencers. Work with partner marketing team and C-suite to identify cross-marketing and integration opportunities that provide maximum benefit to our customers and maximum opportunity to the business.
Innovate combinations of multi-channel touchpoints to build Constant Contact’s partner brand in the marketplace and tee up conversations with the right brands and the right decision makers. Partner with product marketing and brand teams to evolve our value propositions.
Communicate gaps and opportunities in content, brand assets, digital conversion, and product capabilities to internal stakeholders to advance Constant Contact’s competitive position.
Lead and support negotiations of agreements, analyzing and balancing commission-based, revenue-sharing, referral bounty, conversion penetration, and other incentive types. Recommend land and expand milestones and set desired program outcomes.
Build partner penetration and growth strategies in collaboration with product, digital, and sales functions across diverse partner types in software, co-marketing, franchise, multi-location, and expert/influencer models.
Lead partner marketing teams to build measurable, repeatable, and scalable growth programs. Drive partner program operational excellence through process, system, and tracking optimization.
Work with partner marketing team and cross-functional teams toward partner funnel optimization using performance data to isolate and troubleshoot areas of opportunity.
Be accountable to partner channel lead, customer, and revenue growth targets. Manage and oversee partner marketing budgets. Partner with digital media and events teams to execute multi-channel marketing campaigns.
Develop and communicate partner marketing plans, campaign results, and project recommendations with quarterly readouts to the senior management team.

Who you are:

Bachelor’s degree in business administration
10+ years of marketing and/or business development experience
5+ years of experience working in software industries, preferably in SMB B2B SaaS
5+ years of experience managing a marketing or business development teams
Proven track record of targeting, nurturing, launching, and growing impactful partnership opportunities
Tailored ability to build relationships and attract interest through in-person and virtual events, digital and video marketing, and thought leadership programs
Expert at marketing fundamentals including demand generation, account-based marketing, and journey creation and analysis
A passion for data-driven marketing, efficient processes, and best-in-class customer experience
This role requires medium-to-frequent travel

The specific salary offered to a candidate may be influenced by a variety of factors including the candidate’s experience, their education and work location. In addition, some roles may be eligible for additional on target commission pay or bonus. The compensation package includes health and welfare benefits including paid leave.

Pay Transparency - All Full Time Employees

$222,400—$278,000 USD

Why You’ll Love Us:

We celebrate one another’s differences. We are proud of our culture of diversity and inclusion, and we’re always working hard to strengthen and improve this culture. We have programs in place that bring us together on important issues and provide educational opportunities for all employees.
Join the experts. If you’re passionate about supporting businesses and organizations, you won’t find a better spot to share your talent. We’re dedicated to improving the quality of our product from a customer standpoint and have a true desire to enable the success of businesses, non-profit organizations, and community groups.
You’ll have opportunities to grow your career. We encourage and support our team members to learn different aspects of the business, take on stretch assignments, seek coaching opportunities and professional development opportunities.
A generous paid time off policy and a competitive benefits package that supports the health and well-being of you and your family

At Constant Contact, we’re all about work flexibility and are proud to serve our customers as a hybrid workforce. Our hybrid work model combines the convenience of remote work with access to our great office locations to collaborate in-person, participate in live trainings, and socialize with colleagues.

Application Deadline: 30 days. We may fill this job opening prior to the deadline if a candidate is selected by us.

Constant Contact is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, sex, gender, gender identity, national origin, citizenship, age, disability, sexual orientation, genetic information, veteran status or any other status protected under applicable law. If you require accessibility assistance applying for open positions, please contact [email protected].

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c)

Notice to Recruiters and Staffing Agencies:

Constant Contact has an internal talent acquisition department and designated career site for individuals looking to join our team. Constant Contact will not accept unsolicited resumes from any external recruiters, staffing firms, search agencies or any fee-based referrals. Any unsolicited resumes sent to directly to Constant Contact, in any capacity will be considered property of Constant Contact. Constant Contact will not pay a fee for any placement resulting from the receipt of an unsolicited resume.

Compensation Overview

6 month growth

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