Full-Time

VP – Partner Marketing

Posted on 6/3/2024

Constant Contact

Constant Contact

1,001-5,000 employees

Digital marketing tools for small businesses

Consumer Software
Consulting

Compensation Overview

$222.4k - $278kAnnually

+ Commission + Bonus

Senior, Expert

Loveland, CO, USA + 1 more

Required Skills
Sales
Marketing
Requirements
  • Bachelor's degree in business administration
  • 10+ years of marketing and/or business development experience
  • 5+ years of experience working in software industries, preferably in SMB B2B SaaS
  • 5+ years of experience managing a marketing or business development teams
  • Proven track record of targeting, nurturing, launching, and growing impactful partnership opportunities
  • Tailored ability to build relationships and attract interest through in-person and virtual events, digital and video marketing, and thought leadership programs
  • Expert at marketing fundamentals including demand generation, account-based marketing, and journey creation and analysis
  • Passion for data-driven marketing, efficient processes, and best-in-class customer experience
  • Medium-to-frequent travel
Responsibilities
  • Build target lists, identify key decision makers, and assess the growth opportunity of partnerships with small business software and solution providers, affiliates, and influencers
  • Innovate combinations of multi-channel touchpoints to build Constant Contact’s partner brand in the marketplace and tee up conversations with the right brands and the right decision makers
  • Communicate gaps and opportunities in content, brand assets, digital conversion, and product capabilities to internal stakeholders to advance Constant Contact’s competitive position
  • Lead and support negotiations of agreements, analyzing and balancing commission-based, revenue-sharing, referral bounty, conversion penetration, and other incentive types
  • Build partner penetration and growth strategies in collaboration with product, digital, and sales functions across diverse partner types in software, co-marketing, franchise, multi-location, and expert/influencer models
  • Lead partner marketing teams to build measurable, repeatable, and scalable growth programs
  • Drive partner program operational excellence through process, system, and tracking optimization
  • Work with partner marketing team and cross-functional teams toward partner funnel optimization using performance data to isolate and troubleshoot areas of opportunity
  • Be accountable to partner channel lead, customer, and revenue growth targets
  • Manage and oversee partner marketing budgets
  • Develop and communicate partner marketing plans, campaign results, and project recommendations with quarterly readouts to the senior management team

Constant Contact specializes in digital marketing solutions tailored for small businesses, encompassing services like email marketing, SMS marketing, social media marketing, and marketing automation. This focus on streamlined, comprehensive tools for digital communication positions them as a leader in supporting small business growth and enhancing customer engagement. Working here offers a chance to be at the forefront of digital marketing technology that plays a pivotal role in driving sales and expanding customer bases for small enterprises, which can be both rewarding and impactful.

Company Stage

Private

Total Funding

$434M

Headquarters

Waltham, Massachusetts

Founded

1995

Growth & Insights
Headcount

6 month growth

0%

1 year growth

-3%

2 year growth

21%