Full-Time
Marketing Specialist
Rural King
1,001-5,000 employees
Family-owned retail chain offering rural goods
Compensation Overview
$50k - $70k/yr
Effingham, IL, USA
In Person
 Growth & Marketing (2) |
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- 2+ years of marketing experience (real estate experience preferred)
- Strong understanding of digital marketing platforms and analytics tools
- Proficiency in social media management and email marketing software
- Excellent written and verbal communication skills
- Strong project management and organizational abilities
- Creative thinking and problem-solving skills
- Attention to detail
- Ability to work independently and collaboratively
- Strong time management skills
- Ability to manage multiple projects and deadlines simultaneously
- Manage and update the RK Real Estate & Development website
- Administer RK Real Estate & Development property listings on various web platforms (Crexi, LoopNet, etc.)
- Manage physical property signage across RK Real Estate & Development’s U.S. portfolio to include pricing, hiring, design, installation, and tracking
- Create marketing materials such as property flyers, banners, brochures, etc.
- Oversee planning and coordination of real estate conferences to include registration, content creation, travel arrangements, booth design and setup
- Facilitate drone footage of existing properties and create marketing videos
- Manage social media accounts and content creation
- Maintain and update email marketing and contact lists for prospecting
- Ability to travel overnight to real estate conferences and industry shows (approx. 6 per year)
- Produce printed and electronic content, such as RK Acquisition Site Criteria, owned properties available for sale or lease, brochures, boards for conventions, etc.
- Bachelor’s degree in marketing, Communications, Business, or related field
- Photography and video editing skills
- Experience with design tools (Canva, Adobe Creative Suite, etc.)
Preparing company description.
Company Size
1,001-5,000
Company Stage
N/A
Total Funding
N/A
Headquarters
null
Founded
N/A
Simplify's Take
What believers are saying
- New Ashtabula store opened May 8, 2026, marks 30th Ohio location.
- Cullman store projects $22 million first-year sales with 40% external revenue.
- 150 stores across 17 states by April 2026 fuel expansion momentum.
What critics are saying
- Tractor Supply's 2,300 stores erode Rural King's share via supply chain edges.
- Cullman council's 3-2 split exposes subsidy backlash halting expansions.
- Ohio's 30 stores dilute profits through customer overlap by 2028.
What makes Rural King unique
- RK Tractors and RK Guns subsidiaries enable cross-selling beyond farm supplies.
- Free popcorn, coffee, and RK Rewards loyalty build unique community traditions.
- Premium brands like Carhartt, Ariat, and Henry Rifles attract rural loyalists.
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Your Connections
People at Rural King who can refer or advise you
Benefits
Health Insurance
401(k) Retirement Plan
401(k) Company Match
Mental Health Support
Wellness Program
Company News
Federal Ammunition and affiliate brands receive top award from Rural King. The Kinetic Group (TKG) was recently named Rural King's Sporting Goods Vendor of the Year. TKG's Senior National Account Manager, Eric Labelle, accepted the award from Caesar Girod, Senior Buyer, Jeff Krogmann, Vice President of Hardlines, and John Leonauskas, Executive Vice President of Merchandising at Rural King's 2026 Annual Vendor Summit in Mattoon, Illinois. "We are proud of our close partnership with Rural King," said Labelle. "By navigating challenging market conditions together, we've ensured that TKG's ammo brands remain available to sportsmen and women across rural America. We are truly honored to receive this recognition from the Rural King team." The Rural King Vendor of the Year award is the top recognition given to a supplier that demonstrates excellence in supporting Rural King's retail operations, which include farm, home, and sporting goods. TKG was specifically recognized for its dedication to excellence, growth, and support of its product offerings. The award recognizes partners who enhance Rural King's ability to provide quality products at good prices to customers in the rural communities they serve. "This award is a recognition of the hard work that both Rural King and TKG put into the business through planning and execution," said TKG's Senior Retail Sales Director, Jake Marolt. "These efforts help ensure high in-stock rates, seasonal end cap strategies, educational-based consumer marketing, increased collaboration, targeted 'Rudy' offers, and set us apart as a trusted strategic partner." TKG's Federal Ammunition and affiliate brands engineer and manufacture the most accurate, powerful, and reliable ammunition in the world. TKG is a member of the Ammo+ Division of the industrial-technological group CSG, a dynamic group of more than 100 manufacturing, development, and trading companies based in the U.S. and Europe. Learn more at www.thekineticgroup.com. Federal Ammunition products are available at dealers nationwide and online. For more information on all Federal products and to sign up for notifications about new product availability, rebate promotions, and other brand news via email, visit www.federalpremium.com.
Rural King phones Rome (Ga.) for new opening. It's the retailer's third Peach State location. HBSDealer Staff Rural King has opened a new store in Rome, Georgia. It's the Illinois-based retailer's third location in Ga., following locations in Bainbridge and Waycross. Grand opening festivities will take place Friday, March 27, through Sunday, March 29 at 2770 Martha Berry Highway NE, Suite 600, where the store will carry livestock and pet supplies, workwear, power equipment, tools, automotive products and seasonal merchandise. The store also includes mobile and self-checkout options. "Opening our third Georgia store in Rome is an exciting milestone for Rural King," said Rural King Chief Operating Officer Michael Ladd. "Northwest Georgia has a strong agricultural heritage and a deep sense of community that aligns with who we are. We are proud to invest in Rome and provide a dependable source for the products our customers rely on every day." The Rome store carries a range of brands, including Purina, Carhartt, Ariat, Wrangler, Bad Boy Mowers, Husqvarna, Milwaukee, Smith & Wesson, Mobil 1 and Shell Rotella. Rural King, also known as RK Holdings, LLP, was founded in 1960 in Mattoon, Ill. The company now operates more than 140 stores in 17 states. * Rural King expands into South Carolina A Spartanburg store is the company's first foray into the Palmetto State. * The HBSDealer News Map Openings, closings and acquisitions from the hardware and building supply industry.
Rural King, a family-owned retailer dedicated to the rural lifestyle, announces opening of its first South Carolina store in Spartanburg, with grand opening on Friday, Oct. 17, 2025.
Rural King, a family-owned retailer founded in 1960, is opening its first Mississippi store in the city of Columbus.
Rural King has opened its eleventh Pennsylvania store in Indiana, PA, introducing its family-owned rural lifestyle retail experience to the home of Indiana University of Pennsylvania.