Full-Time

Business Director

Posted on 9/10/2025

IPG Mediabrands

IPG Mediabrands

10,001+ employees

Global media planning, buying, analytics

No salary listed

London, UK

In Person

Category
Business & Strategy (3)
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Responsibilities
  • Ensure comprehensive knowledge of the IGNITE process.
  • Ownership of client briefs ensuring clarity of roles and responsibilities of the team through the IGNITE process while engaging with R&D and D&A to drive better creativity and connectivity.
  • Deliver objective and strategic counsel to clients and the broader team
  • Establish and define the overarching challenger goal for your client/s, whilst achieving your client objectives.
  • Present regular performance reports to clients, highlighting achievements and areas for improvement and having a point of view on what’s next.
  • Proactively anticipate and address client needs with the ambition to be one step ahead of their expectations.
  • IGNITE implemented and utilised when responding to every brief.
  • All Media Plans have a clear point of differentiation, specifically channelling creativity innovation that the clients have bought into.
  • 1 x compelling case study (video & written form) produced bi-annually that is shortlisted for industry recognition or award.
  • Successfully delivers the North Star goal within the set timeframe (and has pivoted where necessary).
  • Positive feedback and recognition from key clients (outside of the TRR) regarding Mediahub’s proactivity to service beyond the day to day.
  • As more and more media becomes digitised, drive and direct clients towards a platform and identity driven world.
  • Embed Mediahub and Mediabrands proprietary Data, Tools & Technology (DTT) to drive client outcomes.
  • Work with the Chief Digital Officer to concentrate platform and technology capabilities across the client and planning pod.
  • Apply Mediahub and Mediabrands Data, Tools & Technology (DTT) that drive measurable client outcomes, enabled by DTT roadmaps
  • Evolve Platform and DTT knowledge and capabilities of the client pod team, enabled by capability roadmaps.
  • Lead senior client relationships and nurture it by delivering high standards of client satisfaction which delivering a client experience that is different and better to the rest of the industry and one that is Simple, Fast, Effective and Fun.
  • Collaborate with key functions - R&D, D&A, P3 (People, Platforms, Precision) to deliver the desired output.
  • Identify and mitigate potential risks impacting our clients and relationships.
  • Proactively develop ideas and initiatives embodying our Challenger Mindset.
  • Efficiently manage all deliverables and standards set by the CCO e.g. KAPs, client QBRs, client induction packs.
  • Closer engagement with our clients; stakeholder maps, relationship building plans, better and deeper onboarding and more client facing.
  • Understands the overall state of each client, their business and objectives.
  • Generates ideas to enhance the overall client experience so that it is simple, fast, and effective.
  • Achieves a TRR (The Referral Rating) or other survey score of >8 and positive ad hoc feedback.
  • Thorough client retention strategy implemented and delivered.
  • Brilliant basics implemented with all client interactions.
  • Action plans in place post-TRR or other surveys to actively address clients' challenges. Identifies and implements effective resolution.
  • Completion of KAPS and monthly updates to ensure tracking of all deliverables identified are being delivered
  • Oversee client contracts and project scopes, ensuring the fulfilment of all commitments and effective communication with relevant teams
  • Align team allocation in line with commercial agreements in client contracts.
  • Source opportunities for revenue growth with existing clients; and where required lead new business opportunities.
  • Overseeing the delivery of your teams work with the intent of ensuring no under or overspends have occurred.
  • Oversee each account with complete accountability for client profit and loss (P&L).
  • Seeking out and selling in new organic opportunities.
  • Client contracts and scope of work are produced and regularly reviewed by set deadlines.
  • Completion of timesheets and resolve all account queries with your team by set deadlines.
  • Adherence to the defined finance process ensuring compliance with all set deadlines.
  • Train, mentor and support your direct reports and the juniors within your POD to help them achieve their career development goals and fulfil their KPIs.
  • Be an industry leader, leveraging your expertise to grow those internally & externally.
  • Contribute to the development and implementation of our cultural strategy, overseen by our People Partner.
  • Manage resource needs and take the lead role in recruitment for your POD.
  • Set the tone for your team, embodying Mediahub's values daily.
  • Goals / KPIs set for all direct reports and your entire POD within the review cycle.
  • Regular 1-1 meetings conducted to assist your team in achieving their goals.
  • A minimum of 1 x thought leadership piece per year
  • Attrition rate and overburn hours reduced within your POD YoY, as provided via timesheet data.
Desired Qualifications
  • Embraces a ‘Challenger mindset’ in the delivery of all work and in leading the team.
  • Excellent client servicing skills.
  • Track record of building and maintaining strong client relationship.
  • Strong history of driving revenue growth and achieving financial targets.
  • Strong leadership skills with the ability to inspire to create high performing team.
  • Is Agile in their approach and able to run fast at new opportunities.
  • Prior experience working with clients who skew towards platform investment is desired.
  • Familiarity with data analytics and using data-driven insights to inform business strategies and decision-making

What IPG Mediabrands does: It provides global media and marketing solutions, offering services such as media planning and buying, creative development, data analytics, and performance measurement for a wide range of clients across industries. How its products work: By using data analytics, market research, and technology to build tailored media strategies that reach target audiences across TV, digital platforms, social media, and print. Revenue comes from fixed fees, commissions, and performance-based incentives, aligning the agency’s compensation with client results. How it differs from competitors: It combines a global reach with a data-driven, technology-enabled approach and a client-centric model, delivering integrated services from planning, buying, and creative to analytics and performance reporting. What its goal is: To help clients maximize return on investment and achieve business objectives through effective media and marketing campaigns, fostering long-term partnerships.

Company Size

10,001+

Company Stage

N/A

Total Funding

N/A

Headquarters

London, United Kingdom

Founded

2007

Simplify Jobs

Simplify's Take

What believers are saying

  • Beta-tested Unified Retail Media with CPG, Gaming, OTC clients.
  • Launched Mediabrands Health unit for specialized health marketing.
  • Partnered with Zefr to enhance Media for Good misinformation avoidance.

What critics are saying

  • Omnicom Omni platform erodes Kinesso data edge in 12-24 months.
  • WPP GroupM steals CPG clients via AI media buying in 6-12 months.
  • FTC consent order bans IPG agencywide brand safety decisions.

What makes IPG Mediabrands unique

  • Launched Unified Retail Media Solution in July 2023 for cross-network optimization.
  • Rebooted Kinesso unit consolidates data and technology innovation.
  • Partnered with Adverity to augment Acxiom data for audience planning.

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Benefits

Health Insurance

Dental Insurance

Life Insurance

Disability Insurance

401(k) Company Match

401(k) Retirement Plan

Paid Vacation

Paid Sick Leave

Paid Holidays

Unlimited Paid Time Off

Flexible Work Hours

Remote Work Options

Employee Stock Purchase Plan

Group Personal Pension Plan

Generous Parental Leave & Pay

Employee Assistance Programme

Wellbeing Programme

Free Eye Tests

Company News

Yahoo Finance
Jul 18th, 2023
Ipg Mediabrands Launches Unified Retail Media Solution

Dedicated Business Unit Unveils World’s Most Expansive Retail Media Network Platform to Address Brand Needs for Advertising in Retail MediaNEW YORK, July 18, 2023--(BUSINESS WIRE)--IPG Mediabrands, the media holding company within the Interpublic Group of Companies (NYSE: IPG) today announced the launch of its Unified Retail Media Solution, a dedicated business unit that will enable brands to intelligently manage their investment performance seamlessly across all Retail Media Networks, one of the fastest growing advertising channels.According to the Association of National Advertisers1 2023 study 82% of CMOs find a lack of standardization across [Retail Media] platforms "a challenge" or "a big challenge." The second most significant challenge, reported by 68% of respondents, was the walled garden approach used by Retailers.To help brands navigate this popular retail advertising medium, IPG Mediabrands Unified Retail Media Solution will bring openness and trust to the typically closed world of Retail Media at a time when brand spend in the space is growing rapidly. It is powered by a unique tech platform that operates against four key principles: Unified Audience, Unified Measurement, Unified Optimization and Unified Intelligence, giving brands a clear and holistic view of their performance. Specifically, the platform can decipher which Retailers are performing best and will automate cross-retailer activation and optimization, moving media spend between retailers to maximize sales and profitability. Brands will have the option to augment their existing audience data via Acxiom data sets and the platform will automatically aggregate this cross-network data using IPG's proprietary AI-powered tools to enable planning, insights, activation, and optimization.Led by Glen Conybeare, Executive Lead, and with 500+ multi-disciplinary team members in support, the Unified Retail Media Solution has been beta tested by IPG Mediabrands clients in the CPG, Gaming and OTC sectors, and already has hundreds of bespoke audiences built out with a roadmap to hit over 10,000 by year-end.Story continues"Brands activating in Retail Media face the challenge of navigating through multiple closed garden networks, each with their own data approach, metrics and ROI methods. This complexity is amplified for brands that also sell their products through these retailers. Therefore, it is crucial for brands seeking to maximize their investment to leverage data and insight across networks with an ability to make intelligent decisions in real time about what’s working and not," said Eileen Kiernan, Global CEO, IPG Mediabrands."With this solution from IPG Mediabrands, clients can make optimal decisions both within and across Retail Media Networks based on facts, not hunches

SalesTechStar
Aug 25th, 2020
Adform’s Proven First-Party ID Solution Is Ready to Solve the Cookie Problem

Adform – the integrated advertising platform (IAP) – has launched the first demand-side solution that unlocks the power of personalized advertising and data in a world without third-party cookies. The demise of third-party cookies is already a headache for advertisers and publishers on some browsers, and all players in the ecosystem are looking to future-proof their offering and tech stacks. Adform’s success in switching to first-party IDs is an important step forward for the industry.

INACTIVE