Full-Time
Product Marketing Lead
Posted on 4/27/2024
Provides advanced cybersecurity solutions and services
Data & Analytics
Mid
United Kingdom
Required Skills
Sales
Management
Journalism
Marketing
Requirements
- Bachelor’s degree in marketing, communications, journalism, or related field
- Three to five years of marketing experience within a tech organization that spans digital marketing, events, and sales enablement
- Three to five years of experience with B2B software and cybersecurity preferred
- Demonstrated excellence in project management
- Strong time management skills and manages multiple priorities within tight time constraints
- Quick learner with technical aptitude
- Uber collaborative with sales, pre-sales, marketing, and project management
- Do-what-it-takes mindset to execute against strategy and always help sales
- Excellent oral, written and presentation skills
- Self-starter who thrives in a fast-paced environment and eager to have an impact on a rapidly growing organization
Responsibilities
- Support the sales organization with marketing materials, sales presentations, sales tools, talking points, and other direct support to maximize their selling success
- Help refine and develop engaging product positioning and messaging
- Contribute product insights to campaign messaging and marketing content development for demand generation
- Manage marketing deliverables for product launches to ensure maximum visibility and sales success
- Maintain an active understanding of key competitors to optimize Fortra’s competitive positioning and to actively assist the sales organization in winning competitive deals
- Help plan and execute analyst briefings and inquiries to nurture relationships with analyst firms and position us strategically in the market
- Represent marketing at virtual and in-person events as needed
- Other product marketing responsibilities as assigned
Fortra, formerly HelpSystems, specializes in cybersecurity solutions, offering data security, infrastructure protection, managed services, and threat research. The company leverages advanced encryption, network security, and threat intelligence technologies to help organizations defend against evolving cyberthreats.
Company Stage
Private
Total Funding
N/A
Headquarters
Eden Prairie, Minnesota
Founded
1991
Growth & Insights
Headcount