Full-Time
Lead – Lifecycle Marketing
Updated on 3/14/2025
Centerfield
1,001-5,000 employees
Customer acquisition through sales and marketing
Compensation Overview
$90k - $110kAnnually
Mid, Senior
Los Angeles, CA, USA
This is a hybrid position, and employees are expected to work from our Playa Vista, CA office every Tuesday, Wednesday & Thursday.
- Minimum 3-4 years of experience in a related role
- Meticulous attention to detail to guarantee well-built and well-tested marketing assets
- Consistently achieve impactful results through a data-driven approach, utilizing email best practices, segmentation, optimization, and deliverability strategies
- Bring creativity and innovation to the table, suggesting enhancements for creative solutions, improved processes, and optimization
- Skilled in managing processes and timelines, with experience multitasking in a fast-paced and dynamic work environment with a go-getter attitude and a proactive approach to problem-solving.
- Craft and execute top-notch email and SMS marketing campaigns for our insurance inquiring audiences inside of our ESP which is Iterable
- Engage closely with the Director of Lifecycle to understand campaign requirements, strategize effectively, and implement campaigns with precision
- Monitor and report campaign effectiveness using defined KPIs. Drive ideation for optimization and future steps based on data insights
- Uphold a high standard of quality by delivering creatives and campaigns that undergo thorough QA testing
- Collaborate seamlessly with teams like Advertising Operations, Data Warehouse, Engineering, and Design to ensure integrated campaign success
- Work cross-functionally to ensure the technical setup of email campaigns is accurate, providing the necessary information for success.
Centerfield focuses on customer acquisition through effective sales and marketing strategies, primarily using digital channels like text and chat. They create personalized buying experiences for customers, helping major brands in home services and telecommunications close around 2,000,000 sales annually. Their performance-based marketing model allows them to earn revenue by driving sales for clients, leveraging technology and skilled sales agents. Centerfield aims to be a trusted partner for brands looking to expand their customer base.
Company Size
1,001-5,000
Company Stage
Growth Equity (Venture Capital)
Total Funding
$151.7M
Headquarters
Los Angeles, California
Founded
2011
Simplify's Take
What believers are saying
- Recognition as Best Overall SEM Solution boosts Centerfield's credibility in digital marketing.
- Acquisition of Brainjolt expands customer acquisition through social media engagement.
- Named 'Best Places to Work in Los Angeles' aids in attracting top talent.
What critics are saying
- Integration challenges from Brainjolt acquisition may disrupt existing operations.
- Regulatory scrutiny on social media platforms could impact Centerfield's advertising strategies.
- Economic fluctuations may affect Centerfield's performance-based revenue model.
What makes Centerfield unique
- Centerfield's Dugout platform integrates real-time biddable media and automated call routing.
- The acquisition of Brainjolt enhances Centerfield's social commerce capabilities on major platforms.
- Centerfield's performance-based marketing model drives significant sales for leading global brands.
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Benefits
Health Insurance
Dental Insurance
Vision Insurance
Unlimited Paid Time Off
401(k) Company Match
Paid Charity and Volunteer Days
Parental Leave
Performance Bonus
Growth & Insights and Company News
6 month growth
↑ 17%1 year growth
↑ 17%2 year growth
↑ 17%LOS ANGELES, Nov. 21, 2024 (GLOBE NEWSWIRE) -- Centerfield, a premier technology service for digital customer acquisition, today announced the acquisition of Brainjolt, a social commerce platform that curates and promotes products to its engaged audiences on Meta, Snap and TikTok. Centerfield's digital brands and proprietary platform, Dugout, engage in-market consumers and supercharge customer acquisition for leading brands in home services, insurance, business services, e-commerce, and many other categories. With Brainjolt, Centerfield adds social commerce capabilities to drive additional purchases at scale for its customers. "The Brainjolt team has built an impressive and innovative business over the last decade by engaging audiences on social networks with intent to buy key products and services," said Kris Barton, CEO of Centerfield. "We believe this capability unlocks a major customer acquisition opportunity for our clients." Founded in 2014, Brainjolt is a digital publisher with 32 brands reaching over 70 million consumers through highly engaging content that drives purchases of hundreds of thousands of distinct e-commerce products
Centerfield was named a winner of the 2023 MarTech Breakthrough Awards in the Best Overall SEM Solution category.
LOS ANGELES, April 12, 2023 (GLOBE NEWSWIRE) -- Savings.com, used by five million shoppers monthly for coupons, discounts and promo codes, today announced SavingsCARES, an e-commerce fundraising partnership between brands and consumers to benefit charities, at no additional cost to shoppers. The monthly, ongoing initiative, SavingsCARES kicked off this month to benefit global partner, Rainforest Trust with participating brands Boden, The Body Shop, Princess Polly, Hunter Boots, and Jansport. Save the Children and Special Olympics Washington are charitable partners for May and June, respectively, with others to come throughout the initiative. Shoppers already use Savings.com to save on brands they love, and with SavingsCARES, those deals become more powerful than ever. A portion of every coupon shoppers use on participating SavingsCARES pages goes toward important causes worldwide. As the cost of living has increased worldwide, so has the cost of giving to charity
Centerfield was named as one of the “Best Places to Work in Los Angeles” by the Los Angeles Business Journal for the fourth time.
For its inaugural Daymaker Book Club, Daymaker partnered with Centerfield to engage in a virtual dialogue with the kids supported by company employees during the Back-to-School and Holiday Giving Campaigns.