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Full-Time

Product Marketing Manager

Public Sector, Sled

Posted on 10/23/2024

Okta

Okta

5,001-10,000 employees

Identity and access management solutions provider

Enterprise Software
Cybersecurity

Compensation Overview

$117k - $175kAnnually

+ Equity + Bonus

Mid

Washington, DC, USA + 3 more

More locations: Chicago, IL, USA | New York, NY, USA | Bellevue, WA, USA

Category
General Marketing
Growth Marketing
Growth & Marketing
Requirements
  • 3+ years of B2B SaaS product marketing experience
  • Solid understanding of Public Sector missions, regulations, programs, and challenges, particularly State and Local Government, Higher Education, and K-12 sectors
  • Proven track record of marketing to decision makers and influencers
  • Ability to drive complex, cross-functional projects in a highly dynamic environment
  • Strong storytelling and presentation skills across audiences and channels, including content creation, sales enablement and thought leadership for internal stakeholders and external audiences
Responsibilities
  • Build and expand the go-to-market strategy for State and Local Government, Higher Education, and K-12 sectors
  • Create compelling messaging and assets to articulate how Okta solutions uniquely address Public Sector challenges
  • Drive messaging and positioning for campaigns, and regional marketing initiatives
  • Lead vertical-specific product launches
  • Partner with enablement to educate our Public Sector sellers and partners
  • Present at industry conferences, events and webinars
  • Develop an on-going process for requirements and feedback from customers, and relay that intel back to our product, security, integrations, and marketing teams.

Okta provides identity and access management solutions that help businesses and organizations securely manage user access to resources. Their cloud-based platform includes tools for single sign-on (SSO), multi-factor authentication (MFA), lifecycle management, and API access management. These products work by ensuring that only authorized individuals can access specific resources, enhancing security and streamlining IT operations. What sets Okta apart from competitors is its focus on a subscription-based model, which offers predictable revenue and allows clients to access a comprehensive suite of services. The goal of Okta is to provide secure and seamless access for users, particularly in a landscape where remote work and digital transformation are increasingly important.

Company Stage

IPO

Total Funding

$1.2B

Headquarters

San Francisco, California

Founded

2009

Growth & Insights
Headcount

6 month growth

9%

1 year growth

14%

2 year growth

22%
Simplify Jobs

Simplify's Take

What believers are saying

  • Okta's subscription-based model ensures a steady and predictable revenue stream, providing financial stability and enabling continuous investment in R&D.
  • Strategic partnerships, such as with Worldcoin, and high-profile board appointments like Anthony Bates, enhance Okta's market influence and leadership.
  • The growing demand for robust security measures in the era of remote work and digital transformation positions Okta for sustained growth in the cybersecurity market.

What critics are saying

  • The highly competitive IAM market requires Okta to continuously innovate to maintain its leadership position and avoid losing market share to rivals.
  • Integration challenges with acquired companies like Arengu could pose risks to seamless product development and operational efficiency.

What makes Okta unique

  • Okta's comprehensive suite of IAM solutions, including SSO, MFA, and lifecycle management, sets it apart from competitors who may offer only fragmented services.
  • Recognition as a Leader in Gartner's Magic Quadrant for Access Management underscores Okta's superior market position over rivals like Microsoft and IBM.
  • The acquisition of Arengu and the launch of Forms for Actions highlight Okta's commitment to innovation and enhancing customer experiences through tailored identity flows.

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