Who we are

About Stripe

Stripe is a financial infrastructure platform for businesses. Millions of companies—from the world’s largest enterprises to the most ambitious startups—use Stripe to accept payments, grow their revenue, and accelerate new business opportunities. Our mission is to increase the GDP of the internet, and we have a staggering amount of work ahead. That means you have an unprecedented opportunity to put the global economy within everyone’s reach while doing the most important work of your career.

About the team

The demand team grows and accelerates customer acquisition and lifetime value, generating well qualified self-service and sales leads and engaging leads with useful content through the full lifecycle of their relationship with us.

• We will do this by leveraging data to target astutely, spend wisely and create content that engages our audiences at the right time, place and stage in their relationship with us
• We are passionate about customer experience and will focus on creating low friction, valuable and personalized experiences in every channel

What you’ll do

We’re looking for an experienced, creative, results-oriented marketing leader to establish a world-class demand generation program across Asia Pacific.

• The Head of Asia Pacific Demand Generation will be responsible for defining, executing and leading a demand generation strategy that delivers growth and revenue at scale across all customer segments in the Asia Pacific region including Australia, New Zealand, South East Asia and Japan
• The ideal candidate is data-driven, relentlessly seeks to optimize, stays at the cutting edge of modern digital marketing practices, and has an unbridled passion for working hand-in-hand with sales teams to drive successful user outcomes
• As an established member of the Asia Pacific Marketing team, this is a great opportunity to build and have an impact on the business

Responsibilities

• Build, lead, and grow a team demand marketing professionals
• Collaborate with global, regional, and in-country marketers to develop and execute a multi-channel growth and lifecycle strategy for the Asia Pacific, leveraging integrated marketing campaigns driven globally
• Work with the central Performance Marketing and Campaigns teams to build and execute a multi-channel digital marketing strategy that drives interest in Stripe solutions by growing and accelerating new customer acquisition. This may be through leveraging or creating digital content, campaigns, paid placement, webinars, and targeted nurture programs
• Own key business and revenue metrics across self-serve, the sales funnel, and customer growth and retention
• Develop a strong trusted relationship with the central marketing teams and regional Sales team, working closely with Sales leadership, Sales development, and Sales Ops teams to jointly grow pipeline
• Partner cross-functionally to define regional requirements as we refine our targeting and segmentation, and to identify, scope and produce, or adapt compelling content, marketing assets, and thought leadership to drive demand
• Be a thought leader representing the Asia Pacific as we build Stripe’s global integrated demand generation campaigns and content
• Work with and leverage our global marketing technical infrastructure  (including Marketo, SFDC, intent and ABM tools as well as internal analytics tools) and marketing analytics teams to advance our growth strategy by identifying requirements and driving regional priorities; requirements will span across lead sourcing, data enrichment, attribution, incrementally, nurturing, routing, and understanding conversions
• Continually optimize for efficiency and scale
• Track, measure and communicate program results, continually optimize for efficiency and scale, and seek to generate new global best practices through experimental efforts

Who you are

We’re looking for someone who meets the minimum requirements to be considered for the role. If you meet these requirements, you are encouraged to apply. The preferred qualifications are a bonus, not a requirement.

• Proven track record of defining and executing demand marketing strategies that deliver against funnel metrics and KPIs
• Deep understanding of CRM, marketing automation, SEM, account-based marketing, performance marketing, and email marketing tactics and technology
• Experience scaling through agency and contractor resources
• Deep understanding of lead management and sales funnel management
• Remarkable written and verbal communication skills, including being able to convey complex topics with simplicity

Minimum requirements

• 10+ years of relevant B2B marketing experience leading a regional demand generation strategy across multiple countries, customer segments, and products
• 5+ years of team management experience
• Experience working as a regional lead partnering with a global marketing organization, and leveraging central capabilities and resources to fuel regional requirements
• Experience working closely with Sales teams, including joint planning and execution, driving disciplined lead follow up, and earning trust as a strategic business partner

Preferred qualifications

• Experience leading demand marketing teams that execute in the Australia, New Zealand, Japan and South East Asia and emerging segments such as China and India cross border segments
• A startup mentality with a bias to action and the ability to flex in a fast-paced environment
• Superb organization and project management skills and the capacity to manage multiple complex projects at once
• Proven leadership capability and effectiveness working collaboratively and cross functionally
• Excellent analytical skills and the ability to craft actionable insights from complex data