Full-Time
Growth Marketing Director
Posted on 8/9/2025
Wizard
51-200 employees
AI-powered SMS shopping platform for businesses
Compensation Overview
$182k - $208k/yr
New York, NY, USA
In Person
 Growth & Marketing (2) |
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- Seasoned marketing professional with 7-10 years experience in marketing consumer products in the e-commerce space.
- Lead consumer marketing strategy: Develop and execute the overall consumer marketing strategy focused on building the brand, driving user acquisition and increasing consumer engagement
- Understand our users: Deeply understanding Wizard’s target audience, identifying and segmenting consumers based on their needs, behaviors nad shopping habits. Create tailored marketing strategies and campaigns based on this.
- Create and manage campaigns: Create tailored marketing strategies and campaigns based on your understanding of our users. Collaborate with brand, design and product teams to develop creative content and messaging for activations.
- Drive consumer engagement: Develop and oversee engagement programs like the Wizard Insiders Program, ambassador programs or other community led initiatives to drive word of mouth and long term loyalty.
- Agency and resource management: Be the point person to determine when to scale efforts through agencies or contractors. Lead the coordination of external resources to complement internal initiatives.
- Measure and optimize: Own the tracking and reporting of marketing KPIs and ensure all campaigns are measured, analyzed and optimized for impact.
- AI agent experience is a huge plus.
- Ability to thrive in a small, agile team with a strong sense of initiative and ownership
Wizard provides an AI-powered SMS platform that helps businesses engage customers by enabling browsing, discovery, and purchases through a single text conversation. Users interact with personalized, real-time text conversations where products can be found, recommended, and paid for within SMS, including reorders and live brand support. The system learns from customer chats to deliver highly personalized interactions at scale, improving loyalty and repeat purchases rather than just completing transactions. Wizard differentiates itself by combining AI-driven, conversational experiences with white-glove, brand-expert support and a focus on customer relationships, not only sales. The goal is to help businesses strengthen customer engagement and retention through a scalable, text-first shopping experience.”}unned: false} ajorn: null} end: true} ]: 0? } Wait, let's output.
Company Size
51-200
Company Stage
Series A
Total Funding
$50M
Headquarters
New York City, New York
Founded
2021
Simplify's Take
What believers are saying
- $50M Series A from NEA and Accel funds B2B platform scaling.
- ACP adoption by Google, Visa, Mastercard boosts Wizard's integrations.
- 10x higher conversion rates than traditional ecommerce drive revenue.
What critics are saying
- Walmart's Sparky dominates with massive user base in 6-12 months.
- Amazon's Rufus diverts queries within ecosystem in 3-9 months.
- Perplexity and ChatGPT block discovery in LLM interfaces in 6-12 months.
What makes Wizard unique
- Wizard delivers AI Shopping Agent with no sponsored listings across retailers.
- Wizard partners with Stripe to advance Agentic Commerce Protocol adoption.
- Wizard enables native checkout starting with Best Buy in February 2026.
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Benefits
Health Insurance
Dental Insurance
Vision Insurance
Life Insurance
Disability Insurance
401(k) Retirement Plan
Flexible Work Hours
Unlimited Paid Time Off
Paid Vacation
Paid Sick Leave
Paid Holidays
Parental Leave
Mental Health Support
Growth & Insights and Company News
6 month growth
↑ 0%1 year growth
↓ -1%2 year growth
↓ -3%Eye on merchants: Mastercard taps AI for small businesses; Wizard works with Stripe on Agentic Commerce. Business use cases for artificial intelligence tools continue to develop, with news from Mastercard Inc. and Stripe Inc. among the latest developments. Mastercard launched its Virtual C-Suite, a service to help small businesses use AI in lieu of a cadre of expensive executives, and Stripe is working with Wizard, an AI agent company, to make adoption of the Agentic Commerce Protocol easier. Mastercard says its Virtual C-Suite, which it labels an extension of its Agent Suite of service, is meant to help small businesses operate as if they had access to the executives larger organizations are accustomed to. Small businesses can access virtual renditions of chief financial, information and security, marketing, and operating officers, it says. Virtual C-Suite brings artificial intelligence utilities into many of the accounting systems, business software, and banking applications SMBs use, though Mastercard has not disclosed which applications are compatible with its Web site and says capabilities are in development. "Our goal is to turn operational complexity into clarity - helping entrepreneurs regain time, make smarter decisions, and translate their ambition into measurable growth," Mark Barnett, Mastercard global head of small and medium enterprises, says in a statement. Moving on to larger merchants, Wizard, which launched its AI Shopping Agent in February, says it is working with processor Stripe Inc. to advance adoption of the Agentic Commerce Protocol, an open-source standard developed by Stripe and OpenAI. The ACP enables conversations between buyers, their AI agents, and businesses to complete a purchase, OpenAI says. New York City-based Wizard says it is one of Stripe's early partners to broaden adoption of ACP. It will work with Stripe to make merchant onboarding easier and help retailers convert AI-driven discovery of their products into sales. Numerous other companies have made the agentic commerce protocol standard, with Google, Visa Inc., and Mastercard among them.
Wizard, an AI agent for e-commerce, is partnering with Stripe to accelerate adoption of the Agentic Commerce Protocol (ACP), an open standard designed to connect AI agents with businesses for secure checkout experiences. The partnership will help merchants implement ACP and streamline onboarding, enabling them to participate in agentic commerce whilst maintaining control over their brand and customer relationships. ACP standardises communication between AI agents and commerce systems, reducing the need for custom integrations. Wizard is onboarding major brands and retailers to enable native checkout through ACP. The company, founded by Marc Lore and Melissa Bridgeford and backed by NEA and Accel, currently offers native checkout through Best Buy and plans to expand across additional retail categories.
Wizard Commerce launches an AI shopping agent to make magic of ecommerce madness. Wednesday, February 11th, 2026 - 11:49 am The first age of online personal shopping tools came via browser toolbars and other download services, such as Honey, that tracked deliveries and scoured for coupons. The new thing in personal shopping tools is, of course, AI agents. But most shopping AI agents are firmly attached to one particular LLM or retailer, like ChatGPT and Perplexity's new shopping response flows that guide their own shopping-related queries. And then there's agentic shopper pups: Walmart's Sparky and Amazon's Rufus, which are meant to help customers shop across their retail footprints. What people need is an independent agent that peers across retailers and is entirely focused on ecommerce services. At least that's the conclusion driving Wizard Commerce, a personal shopping agent that emerged from beta on Wednesday. The biggest LLMs and retailers have a huge built-in user base for their shopping agents. But "distribution doesn't create a great product," said Wizard AI Co-Founder and CEO Melissa Bridgeford. She started the company with Marc Lore, CEO of the Wonder Group and former CEO of Walmart US Ecommerce. Google has had the world's best distribution and canvas for a personalized shopping service but has not delivered much in the way of any shopping experiences, Bridgeford said. She cited services like Zillow or Kayak that are superior within their specialties (real estate listings and travel searches, respectively), as Wizard hopefully will be for ecommerce. Wizard Commerce isn't putting itself in the position to grow an app business from zero, with all the costs that come with new user acquisition. To start, the service begins with a URL-based search engine that's free for people who sign up with an account tied a phone or email. From there, a shopping query will return follow-up prompts (e.g., a search for clothes might be narrowed down by style or size) until five items are returned in a product carousel. None of these is a sponsored listing, Bridgeford said, nor can a brand or retailer pay to influence the results. Right now, Wizard's results all include a button that sends the shopper to a retailer page to pay. Bridgeford said Best Buy is the first retailer that Wizard is working with on a native checkout functionality - so users can purchase directly within the Wizard feed, rather than link out. Ironing out these retail integrations is key for Wizard, considering the product is free and the stated plans are to never accept ads. The goal will be for Wizard to earn a rate or fee based on the sales it will generate. "Business model is probably not something we want to comment on right now," Bridgeford said. AdExchanger daily. Daily roundup. The company hasn't raised a funding round, either, though its co-founders are both experienced seed round investors themselves. Wizard is also sticking to its consumer-facing business stance. For instance, there are many agentic commerce companies that operate chatbots for retailers and merchants (usually as an annoying pop-up). Bridgeford said Wizard is committed to sticking with the B2C product. "I think the pain point is huge," she said. There's been an explosion of ecommerce data not just from the perspective of ecommerce marketers. People are overwhelmed by product reviews on Reddit, unboxings on YouTube, reviews on social media and more places, often for basic things like clothes, soda or makeup. And then the shopper must navigate numerous marketplaces even once they have decided on a purchase. This problem has existed for years, Bridgeford said. She and Lore started working five years ago on what would become Wizard Commerce, though at the time, she said, they were both considering investments in a startup category that was then called "conversational commerce." "Fast-forward to today," she added, and those conversational commerce roots have grown into a fully fledged shopping agent. Now it just has to work like magic. Tagged in:
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