Full-Time

Marketing Lead

Thera

Thera

11-50 employees

HR platform for payroll, onboarding, compliance

Compensation Overview

$80k - $150k/yr

New York, NY, USA

In Person

Five days per week on-site in New York City.

Category
Growth & Marketing (2)
,
Required Skills
Marketing

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Requirements
  • Four to seven or more years of experience in marketing.
  • Ability to run paid advertisements, write copy, and independently launch campaigns.
  • Ability to own experiments end-to-end.
  • Willingness to work in person in New York City.
Responsibilities
  • Own top-of-funnel demand generation.
  • Run paid advertisements across search, social, and new channels.
  • Lead in-person events, field marketing, and partnerships.
  • Launch products and develop new product storytelling.
  • Own brand voice, messaging, and positioning.
  • Run creative experiments, including stunts and viral moments.
  • Own marketing attribution and pipeline influence.
Desired Qualifications
  • Experience in marketing, ideally at fast-moving startups.
  • Strong storytelling ability and a sharp instinct for brand voice.

Thera provides a subscription-based HR platform tailored for remote and distributed teams. It covers payroll management, onboarding and offboarding, regulatory compliance across states, and benefits administration. A standout feature helps employees pay off student loans, supporting talent retention for companies prioritizing wellness. The platform is designed for startups and SMEs that don’t want a PEO, making HR management easier for distributed workforces. Differences from competitors come from focusing on remote-first needs, a complete suite of HR functions in one platform, and a retention-oriented benefit program. The goal is to help modern companies efficiently manage human resources across locations, improve employee satisfaction, and reduce turnover by offering practical, value-added benefits.

Company Size

11-50

Company Stage

Seed

Total Funding

$4.1M

Headquarters

New York City, New York

Founded

2021

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Simplify Jobs

Simplify's Take

What believers are saying

  • Thera launched Rewards on June 16, 2026, creating a fresh acquisition and retention lever.
  • Thera's low-price positioning starts at $10 per employee monthly, undercutting larger rivals.
  • YC backing and 2024 seed funding support hiring and product expansion in New York City.

What critics are saying

  • Thera still labels Rewards beta on April 21, 2026; launch slip weakens differentiation.
  • Deel, Rippling, Gusto, Remote, and Multiplier dominate buyer shortlists and comparisons.
  • Akhil Reddy must prove monetization beyond a $4 million seed before 2027 runway ends.

What makes Thera unique

  • Thera bundles payroll, AP/AR, treasury, and banking for global teams in one stack.
  • Thera claims coverage across 174 countries, with EOR and contractor management beyond payroll.
  • Thera Rewards targets payroll spend directly, a rare loyalty hook versus Deel and Rippling.

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Benefits

Flexible Work Hours

Growth & Insights and Company News

Headcount

6 month growth

↓ -12%

1 year growth

↓ -15%

2 year growth

↓ -8%
Finextra
Aug 23rd, 2024
Payroll fintech Thera raises $4m

Thera, a leading payroll and payments platform, has announced that it has raised a $4 million Seed round with participation from Y Combinator, 10x Founders, Amino Capital, Zillionize, and Bayhouse Capital.

FinSMEs
Aug 23rd, 2024
Thera Raises $4M in Seed Funding

Thera, a NYC-based payroll and payments platform, raised a $4m Seed funding round

VCNewsDaily
Aug 22nd, 2024
Thera Raises $4M Seed Funding

Thera, a leading payroll and payments platform, has raised a $4 million Seed round with participation from Y Combinator, 10x Founders, Amino Capital, Zillionize, and Bayhouse Capital. Notable angels include Oliver Jung, Chris Bakke, Andrew Yeung, Akash Magoon, and Bobby Matson. The funds will be used to develop its platform and expand its team in New York City. Thera was founded in 2022 by former Amazon engineer Akhil Reddy.

VentureBeat
Aug 22nd, 2024
Thera scores $4M seed to make it easier to hire and pay international employees

Today, Thera announced it has raised $4 million in seed funding from Y Combinator, 10x Founders, Amino Capital, Zillionize, and Bayhouse Capital, as well as angel investors Oliver Jung, Chris Bakke, Andrew Yeung, Akash Magoon, and Bobby Matson.