Responsibilities:

• Conceive, implement and measure social marketing campaigns on a daily basis across all relevant channels.
• Develop tactics, plans, partnerships and tools that help achieve the business goals.
• Maintain relationships with external and internal teams to brief and manage original content for distribution.
• Lead all communication with international leads on priorities and best practices.
• Launch, grow and manage channels where relevant, ensuring milestones are set and met.
• Execute social media publishing strategies while ensuring all posts are accurate, punctual, efficient, safe and on- brand.
• Manage daily social communication such as consumer responses, sentiment analysis and enquiries.
• Work on strategic partnership opportunities with TikTok, X (Twitter), Instagram, Facebook etc. to deliver business goals as well as create new innovations.
• Report on campaigns and augment based on analysis to ensure the most effective approach.

Requirements:

• 5+ years of social media management, publishing, editorial content creation and distribution required (brand or agency).
• Passion, energy, and enthusiasm for social media. Detailed knowledge and expertise around all social platforms with significant contacts at all major platforms.
• Extremely passionate and knowledgeable about fashion, sports, culture and the different categories that Hypebae covers.
• Excellent communication, collaboration, and planning skills with meticulous attention to detail.
• Experience in working with teams across global regions and time zones.
• Proven experience in developing and executing successful social marketing strategies that are native to individual channels and demonstrate tangible ROI.
• Expert understanding of what brands are doing on social media and be able to articulate how to do so authentically.
• The candidate is at the cutting edge of the cultural zeitgeist; understanding internet, social and youth culture and how to credibly and sensitively work within it whilst maintaining brand integrity.
• Ability to successfully organise, prioritise and manage multiple projects under strict deadlines.
• A passion for working in a fast-paced environment with high level of teamwork.
• Flexibility to work nights and weekends when required.
• Ability to collect, analyze and use social data to affect change.