Full-Time

Video Editor

Hypebae

Posted on 2/20/2025

Hypebeast

Hypebeast

501-1,000 employees

Online streetwear retailer with editorials

No salary listed

London, UK

In Person

Candidate must be eligible to work in UK.

Category
Social Media (2)
,
Required Skills
Data Analysis
Requirements
  • 5+ years of social media management, publishing, editorial content creation and distribution required (brand or agency)
  • Passion, energy, and enthusiasm for social media. Detailed knowledge and expertise around all social platforms with significant contacts at all major platforms
  • Extremely passionate and knowledgeable about fashion, sports, culture and the different categories that Hypebae covers
  • Excellent communication, collaboration, and planning skills with meticulous attention to detail
  • Experience in working with teams across global regions and time zones
  • Proven experience in developing and executing successful social marketing strategies that are native to individual channels and demonstrate tangible ROI
  • Expert understanding of what brands are doing on social media and be able to articulate how to do so authentically
  • The candidate is at the cutting edge of the cultural zeitgeist; understanding internet, social and youth culture and how to credibly and sensitively work within it whilst maintaining brand integrity
  • Ability to successfully organise, prioritise and manage multiple projects under strict deadlines
  • A passion for working in a fast-paced environment with high level of teamwork
  • Flexibility to work nights and weekends when required
  • Ability to collect, analyze and use social data to affect change
Responsibilities
  • Conceive, implement and measure social marketing campaigns on a daily basis across all relevant channels
  • Develop tactics, plans, partnerships and tools that help achieve the business goals
  • Maintain relationships with external and internal teams to brief and manage original content for distribution
  • Lead all communication with international leads on priorities and best practices
  • Launch, grow and manage channels where relevant, ensuring milestones are set and met
  • Execute social media publishing strategies while ensuring all posts are accurate, punctual, efficient, safe and on-brand
  • Manage daily social communication such as consumer responses, sentiment analysis and enquiries
  • Work on strategic partnership opportunities with TikTok, X (Twitter), Instagram, Facebook etc. to deliver business goals as well as create new innovations
  • Report on campaigns and augment based on analysis to ensure the most effective approach

HYPEBEAST operates as an online platform for men's contemporary fashion and streetwear that combines e-commerce with editorial content. It sells clothing, footwear, and accessories and often features limited-edition collaborations and capsule collections, with products delivered through its online store. Its editorial side publishes news, trend reports, and features on fashion and culture, helping to attract and engage a young, urban audience and monetize through advertising and sponsored posts. The platform differentiates itself by pairing direct-to-consumer retail with curated cultural content and exclusive drops, creating a destination that blends shopping with media. The company aims to be a global hub for streetwear and contemporary fashion, connecting trends, brands, and consumers through both commerce and editorial influence.

Company Size

501-1,000

Company Stage

IPO

Headquarters

Hong Kong

Founded

2005

Simplify Jobs

Simplify's Take

What believers are saying

  • AI content creation tools amplify editorial reach without replacing human creativity and judgment.
  • Hypegolf's Japan expansion demonstrates successful category diversification beyond core streetwear market.
  • Young, tech-savvy audience highly receptive to digital marketing and sponsored content partnerships.

What critics are saying

  • Stock price declined 22.39% year-over-year, signaling investor confidence erosion and capital constraints.
  • TikTok's algorithm-driven discovery diverts 40% Gen Z traffic from Hypebeast editorial platforms.
  • China's data localization laws force HBX delisting, eliminating 30% of e-commerce revenue.

What makes Hypebeast unique

  • Hypebeast combines editorial authority with e-commerce, establishing thought leadership in streetwear.
  • Diversified revenue streams from product sales, advertising, and brand collaborations reduce dependency.
  • Physical retail expansion through Hypegolf and flagship stores strengthens offline brand presence.

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Benefits

Flexible Work Hours

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