What You’ll Do

•  Take ownership of all demand generation execution, from building workflows in marketing automation systems, to writing emails, to crafting campaigns across various ad platforms
• Execute a tier-based approach to ABM programs to scale, including list criteria and management, audience building, target messaging, design, and content creation
• Manage the design, production, and delivery of various marketing, communication, and promotional materials, including ebooks social, emails, website content, presentations, and more
• Develop lead flow strategies to move prospects through the lead cycle and optimize funnel velocity through collaboration of cross-functional marketing and sales teams, as well as outline appropriate qualification criteria and triggers for engagement
• Drive CRM data stewardship, ensuring integrity of account records in the CRM, including lead data and opportunities
• Stay up to date on industry trends, competitor activity, and emerging technologies to inform demand generation strategy and tactics
• Manage event logistics, as needed

What You’ll Have

• 3-5+ years experience in a fast-paced demand generation environment, ideally with a B2B SaaS tech product. ABM experience is a plus
• MarTech proficiency. You have experience with Hubspot, Salesforce, Google Ads, LinkedIn ads, and additional paid channels, having managed and tracked progress to achieve business goals.
• A growth mindset. You’re a creative problem solver, always on the lookout for new campaign types and channels to test to reach our target audiences, then learn and improve.
• A dual-minded perspective: You are equally creative and analytical, enjoying ideation and creative problem-solving to drive measurable results.
• A team player. You work exceptionally well cross-functionally and with external resources (agencies, vendors, cross-functionally teams, etc).
• A self-starter. You enjoy working independently against tight deadlines in a fast-paced, changing environment while keeping a sharp eye on detail and accuracy.