Established in 2004, OLIVER is the world’s first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences.

As a part of The Brandtech Group, we're at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results.

Role: Senior Influencer Marketing Executive

Location: Mumbai, India

About the role:

We are looking for a creative mind with experience and expertise in Influencer Marketing. The role involves understanding of the brand, its category and has understanding on world of beverages. You will identify, lead, creatively direct, and execute influencer marketing & creative content for some leading beauty brands.

As an Senior Influencer Marketing Executive, you need to have prior experience in a managerial role in digital marketing. Your job duties will include identifying new partnership opportunities, developing relationships with prominent influencers/ agencies, and brainstorming creative and engaging content ideas for influencer campaigns targeting different social media platforms.

One needs to have an in-depth understanding of the social media and influencer landscape and proficiency in analytics tools as well as creating and executing communication strategy alongside the brand team. A passion for and inquisitive about AI and new technologies. Understanding and knowledge of AI tools is beneficial, but ability to learn and digest benefits and features of AI tools is critical

What you will be doing:

Overseeing the development and implementation of all influencer campaigns from ideation to execution
Develop content ideas and curate content
Identify right influencers who can bring alive content idea
Brainstorm new, creative approaches to influencer campaigns
Keep abreast of emerging trends, technologies and influencers
Creative planning and supervising shoots from time to time
Set up and track Key Performance Indicators (KPIs) to measure the campaign’s success
Work with the marketing and design team to post influencer content on social media platforms
Research market data and trends to establish best practices related to influencer campaigns
Generate and present reports on campaign performance
Keep up-to-date with the latest trends on social media and in the influencer community to provide recommendations for future campaigns

What you need to be great in this role:

3+ years of experience working in the relevant field
Degree in Marketing, Communications or any similar field
Prior experience in leading influencer marketing campaigns
Prior experience in beverages sector
Proven track record in outreach campaign strategies
In depth knowledge of social media marketing industry
Impeccable verbal and written communication skills
Well organized with great time management skills
Outstanding project management skills 
Excellent interpersonal and relationship building skills

Req ID: 17283

#LI-SP1 #LI-Onsite

Our values shape everything we do:

Be Ambitious to succeed 

Be Imaginative to push the boundaries of what’s possible 

Be Inspirational to do groundbreaking work 

Be always learning and listening to understand 

Be Results-focused to exceed expectations 

Be actively pro-inclusive and anti-racist across our community, clients and creations 

OLIVER, a part of the Brandtech Group, is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected. All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws. 

 OLIVER has set ambitious environmental goals around sustainability, with science-based emissions reduction targets. Collectively, we work towards our mission, embedding sustainability into every department and through every stage of the project lifecycle.

Senior Influencer Marketing Executive

OLIVER Agency

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