Business Development Manager II

Responsible for overall revenue growth of all products within assigned region. Designs and coordinates the execution of Sentry’s state-level personal lines strategic plans to increase premium and market share for all products, while operating within acceptable profit ranges. Develops new and alternative distribution opportunities that may utilize multiple channels. Leverages expert knowledge of assigned states’ competitive, legal, and regulatory landscape to maximize opportunity for expanding distribution. Collaborates on agent and customer experience results for Sentry’s personal lines products.

This position will be located in either our Stevens Point, WI or Madison, WI office locations.

What You’ll Do:

As the Business Development Manager, you are responsible for the overall revenue growth of all products within an assigned region. You will do this by designing and coordinating the execution of Sentry’s state-level personal lines strategic plans to increase premium and market share for all products. Additionally, you will…

• Leverage expert knowledge in the industry within assigned states, speaking to competitors market share, unique capabilities, and business profile.

• Identify opportunities to expand product risk appetite to appeal to a wider range of customers and generate profitable growth in multiple distribution channels across products.

• Collaborate with product manager(s) on any related product implementation efforts within assigned states.

• Prepared distribution channel-specific marketing objectives, strategies, and tactics, as well as revenue projections.

• Provides leadership and guidance to cross functional teams in an effort to improve new business growth, customer retention and premium goals.

• Work with others across the business (EX: Legal, IT, Operations, and Marketing) to facilitate development of unique processes and workflows for alternative distribution sources when applicable.

• Collaborates with others across the business on regulatory compliance.

• Provide leadership in market research and evaluation, collaborating extensively with product and marketing analysts in order to fully leverage state and product level market data.

What it Takes:

• Bachelor’s, Degree or equivalent work experience, Business, Finance, Mathematics, or related discipline.

• MBA preferred

• Minimum 5 years of related work experience

• Insurance industry experience to include state management, business development, or product management

• Superior leadership, problem solving, and analytical skills with proven ability to effectively communicate, develop relationships and make data driven decisions.

• Strong interpersonal and communication skills

• Ability to meet travel requirements of the position

What You’ll Receive:

At Sentry, your total rewards go beyond competitive compensation. Below are some benefits and perks that you’ll receive.

• Sentry is happy to offer flexibility through a scheduled Hybrid work model. Monday and Friday work from home if you choose to, Tuesday through Thursday you’ll work in office.

• As a Sentry associate, you will have an in-office workspace and materials for your home office. In addition to the laptop, you will receive prior to your start, Sentry will provide equipment for your home office. 

• Meal Subsidy available for associates who report to an office.

• 401(K) plan with a dollar for dollar match on your first eight percent, plus immediate vesting to help strengthen your financial future.

• Continue your education and career development through Sentry University (SentryU) and utilize our Tuition Reimbursement program

• Generous Paid-Time Off plan for you to enjoy time out of the office as well as Volunteer-Time off

• Group Medical, Dental, Vision, Life insurance, Parental leave, and our Health and Wellness benefits to encourage a healthy lifestyle.

• Well-being and Employee Assistance programs

• Sentry Foundation gift matching program to encourage charitable giving.

About Sentry:

We take great pride in making Forbes’ list of America’s Best Midsize Employers. A lot of different factors go into that honor, many of which contribute to your job satisfaction.

Our bright future is built on a long track record of success. We got our start in 1904 and have been helping businesses succeed and protect their futures ever since. Because of the trust placed in us, we’re one of the largest and financially strongest mutual insurance companies in the United States. We’re rated A+ by A.M. Best, the industry’s leading rating authority.

Our headquarters is in Stevens Point, Wisconsin, with offices located throughout the United States. From sales to claims, and information technology to marketing, we enjoy a rewarding and challenging work environment with opportunities for ongoing professional development and growth.

Get ready to own your future at Sentry. Opportunities await!

Joe Larsen

Talent Acquisition Specialist

[email protected]

Equal Employment Opportunity

Sentry is an Equal Opportunity Employer. It is our policy that there be no discrimination in employment based on race, color, national origin, religion, sex, disability, age, marital status, or sexual orientation.