Retail Marketing Specialist

Are you looking for an opportunity to turn your ambition and your people skills into a rewarding career with an industry leader? Join our team at American Tire Distributors! As the nation's premier tire distributor, ATD’s coast-to-coast distribution network provides approximately 80,000 customers across the U.S. and Canada with rapid and frequent delivery of high quality tires, custom wheels and shop supplies. 

Position Description: 

Location: Remote - Pacific Time Zone

The Retail Marketing Specialist is responsible for recommending marketing and media tactics, managing dealer Ad Agreements, and maintaining customers' advertising budgets and co-op accruals. This role serves as the primary resource for RAMs regarding marketing programs, promotions, and local and regional marketing strategies for franchisees. The Retail Marketing Specialist also supports the Marketing team by advising on strategies and media options based on business objectives, investment levels, and co-op allocation, providing final media schedules, and managing the initial planning of local media based on business objectives.
Key Responsibilities

• Conduct first-tier negotiations with media outlets, including broadcast, online, and traditional media.
• Demonstrate the value of each media plan through reach, frequency, and gross impressions.
• Perform regular audits of actual media performance vs. projected ratings.
• Research new marketing tactics and media vehicles to improve results and add value to franchisees' local marketing strategies.
• Ensure marketing investments in media tactics are trackable and optimized, showcasing the value-added services available through the franchise's marketing services.
• Maintain, adjust, and reconcile Dealer Ad Agreements (AA) quarterly, providing team with an overview and optimization suggestions.
• Recommend marketing and media tactics to team that align with AA budgets, business objectives, and the dealer's region/market.
• Act as the first call resource for team regarding dealer AAs, local campaign performance, marketing programs, promotions, strategy options, and campaign improvements.
• Allocate annual and monthly budgets across marketing tactics/vendors for an optimal marketing mix within the approved budget.
• Collaborate with the Marketing team to purchase media, resolving terms and conditions.
• Provide team with details on marketing objectives, media mediums, specifications, deadlines, etc., to align creative content with tactics and objectives.

Competencies

• Business insight - Clearly understands how own activities relate to critical business drivers. Monitors business news and market changes for impact on the business or on own expertise area; uses this to shape decisions.
• Collaborates - Readily involves others to accomplish goals; stays in touch and shares information; discourages "us versus them" thinking; shows appreciation for others' ideas and input.
• Customer focus - Keeps in contact with customers to ensure problems are resolved, or to improve customer service. Studies customer feedback and emerging customer needs and uses these to determine some creative new ideas.
• Decision quality - Knows when to act independently and when to escalate issues. Integrates various inputs, decision criteria, and trade-offs to make effective decisions. Typically makes good independent decisions.
• Ensures accountability - Holds self and others accountable to meet commitments. For example, accepts responsibility for own work, both successes and failures. Handles fair share and does not make excuses for problems. Usually meets commitments to others.
• Manages complexity - Makes sense of complex, high quantity, and sometimes contradictory information to effectively solve problems. For example, looks at complex issues from multiple angles; explores issues to uncover underlying issues and root causes; sees the main consequences and implications of different options.
• Nimble learning - Learns through experimentation when tackling new problems, using both successes and failures as learning fodder. For example, experiments to find the best possible solution and gains insight from test cases. Makes use of new concepts and principles when addressing problems. Learns from mistakes to avoid repeating them.
• Plans and aligns - Plans and prioritizes work to meet commitments aligned with organizational goals. For example, outlines clear plans that put actions in a logical sequence; conveys some time frames. Aligns own work with relevant workgroups. Takes some steps to reduce bottlenecks and speed up the work.
• Resourcefulness - Identifies and obtains resources needed to accomplish objectives; identifies different ways to accomplish work when resources are limited. Makes progress across multiple priorities or responsibilities.
• Tech savvy - Investigates technologies to learn some cutting-edge best practices. Uses digital/social media to benefit the team and add value to the work being done; understands how to avoid misuse of these tools.

Qualifications

• Bachelor’s degree
2 years of related experience preferred

Skills

• Action Planning
• Contract Management
• Customer and Market Analysis
• Data Collection and Analysis
• Data Control
• Planning and Organizing
• Review and Reporting
• Verbal Communication
• Presentation skills

Physical Demands/Working Conditions

Physical Demands Category: Office

Physical Demands/Work Environment/Travel Requirements: • Physical demands: While performing the duties of this job, the employee is occasionally required to stand; walk; sit; use hands to finger, handle or feel objects, tools or controls; reach with hands and arms; climb stairs; balance, stoop, kneel, crouch or crawl; talk, hear, taste and/or smell; the employee must occasionally lift and/or move up to 50 pounds. Specific vision abilities required by the job include close vision, distance vision, color vision, peripheral vision, depth perception and the ability to adjust focus. • Work environment: While performing the duties of this job, the employee is exposed to weather conditions prevalent at the time. The noise level in the work environment is usually moderate. • Travel required: As required by the position.

Our people are passionate about what they do, the product they sell, and the customers they serve. If you're looking for an opportunity to be a part of a work family that values collaboration, innovation and dedication, we're the right company for you.

Build a challenging and rewarding career with us!

American Tire Distributors is an Equal Opportunity Employer and Drug Free Workplace

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