Full-Time
Salesforce Administrator
Posted on 10/1/2025
Cadent
501-1,000 employees
Converged TV advertising platform with audiences
Compensation Overview
$100k - $110k/yr
New York, NY, USA
In Person
 IT & Security (1) |
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- Minimum of 2 years of Salesforce Administration experience
- Salesforce Administrator Certified (ADMIN-201)
- Strong understanding of Salesforce.com CPQ best practices and functionality
- Proficiency in Excel
- Excellent written and verbal communication skills
- Strong analytical skills with keen attention to detail
- Ability to manage projects and to remain detail-oriented
- Proven ability to work and interact in a fast-paced environment and comfortable with multi-tasking
- Handle SFDC administrative functions including (but not limited to) user account maintenance, reports and dashboards, workflows, process builder, flows and other routine tasks
- Work closely with Salesforce Development team and various technical teams to ensure seamless integration between Salesforce and other business-critical systems
- Partner primarily with internal key stakeholders to support and design new enhancements and business processes that will improve operational efficiency across the organization
- Ongoing review of current processes and identify gaps to improve overall user experience
- Empathetic and understanding of the end-user perspective and are user-first in your approach to designing solutions
- Proactively support requests submitted to the team’s Incident Management System in JIRA
- Work with end users to provide best practices and tips on Salesforce usage including training, documentation, and support as necessary
- Assist in managing third-party configurations and installed packages
- BA/BS degree in a technical or business-oriented field
- Experience with JIRA and applying the Agile methodology a plus
- Experience in Ad-Tech industry a plus
Cadent is a TV advertising technology platform that unifies linear, addressable, and connected TV. Its Aperture Platform provides audience-based planning, unified campaign execution, and analytics across national inventory sources. It differentiates itself by integrating multiple TV silos into one end-to-end system, enabling cross-screen targeting and cross-channel measurement. Its goal is to simplify and optimize converged TV advertising to reach specific audiences and improve campaign performance.
Company Size
501-1,000
Company Stage
Acquired
Total Funding
$617M
Headquarters
Philadelphia, Pennsylvania
Founded
2007
Simplify's Take
What believers are saying
- CTV ad market reaches $55 billion by 2027; Cadent processes 125M+ households.
- VuePlanner acquisition captures YouTube's 62% daily US user penetration and $36B revenue.
- Taly El-Zmetr's COO appointment scales enterprise operations; 1,000 advertiser base expands.
What critics are saying
- YouTube's direct advertiser relationships and first-party data commoditize Cadent's orchestration value.
- Trade Desk and Amazon's programmatic CTV dominance render Cadent's supply path advantage irrelevant.
- Linear TV decline accelerates; CTV represents only 15% of total TV ad market.
What makes Cadent unique
- Only platform unifying YouTube, linear TV, and CTV advertising in single interface.
- 100% direct CTV supply paths exceed 75% industry benchmark, eliminating reselling fees.
- 22,000 AI-driven models optimize impressions across 200 billion daily opportunities.
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Benefits
Wellness Program
Professional Development Budget
Growth & Insights and Company News
6 month growth
↑ 0%1 year growth
↑ 11%2 year growth
↑ 0%Cadent, a predictive advertising company, has appointed Taly El-Zmetr as chief operating officer in a newly created role. The appointment signals Cadent's focus on operational scale and enterprise-level client service as it experiences rapid market growth. El-Zmetr brings over 25 years of experience in global strategy and operations. Most recently, she served as vice president of operations and client services at Walmart Connect, where she developed operational infrastructure during a period of significant growth. She previously held senior leadership positions at Condé Nast and Pandora. In her new role, El-Zmetr will oversee strategic alignment of solutions, operations and partnerships across Cadent, ensuring seamless integration of data, inventory and measurement for major advertisers. Cadent's platform uses 22,000 AI-driven models to orchestrate advertising outcomes across multiple platforms.
Cadent, a predictive advertising company, has announced that 100% of its SSP's CTV supply paths are direct, as validated by Jounce Media. This significantly exceeds the industry benchmark of 75% and establishes a new standard for programmatic CTV inventory. Cadent Inventory Manager implements rigorous supply onboarding, only integrating CTV partners that Jounce classifies as direct paths to premium inventory. The platform restricts CTV providers to approved bundle IDs, protecting advertisers from inventory reselling. With CTV ad spending forecast to reach $55 billion by 2027, according to eMarketer, Cadent's approach ensures transparent buying paths and eliminates unnecessary fees. The company processes 200 billion impression opportunities daily, connecting advertisers to over 125 million households across leading publishers including DIRECTV Advertising, DISH Media and LG Ad Solutions.
Cadent acquires YouTube advertising company VuePlanner. The year may be almost over, but there's still plenty of time for some last minute M&A news. On Tuesday, TV advertising company Cadent announced the acquisition of VuePlanner, which specializes in contextual advertising and media planning for YouTube. Neither company would disclose an official amount. The deal has been in development since April of this year. With the inclusion of VuePlanner's 35+ employees, the acquisition will also bring Cadent's overall headcount to roughly 640 people, said Cadent CEO Nick Troiano. The news marks Cadent's third acquisition and fourth M&A deal in as many as three years. In 2023, the company bought EMX's SSP technology in a bankruptcy auction, just a few months before getting itself acquired by private equity firm Novacap for $600 million. Last year, Cadent also spent $324 million acquiring AdTheorent, a performance-based DSP that represented a further push on Cadent's part to become a more omnichannel marketing company. According to Troiano, increased media fragmentation is causing buyers and agencies to seek out more consolidated solutions - or what he referred to as "value-added, single places to play." Given Cadent's primary competency is still in video, bringing VuePlanner into the fold makes for a "seamless, natural partnership," added Troiano. As an early member of YouTube's Measurement Program, VuePlanner will allow for the expansion of Cadent's existing video reach, which currently includes linear TV, CTV and online video (OLV). AdExchanger daily. Get its editors' roundup delivered to your inbox every weekday. Daily roundup. After all, YouTube is a huge part of the TV ecosystem these days. Last year, the platform earned $36.15 billion in revenue, and Nielsen Gauge data suggests it has accounted for anywhere from 10% to 13% of all TV viewing in 2025. "Most marketers and agencies know that they need a YouTube component," said VuePlanner CEO and co-founder John Cobb. "So we're very much complementary, as an additive piece, to what Cadent's total video strategy is." On the other side of the transaction, becoming part of Cadent will provide VuePlanner an opportunity to continue scaling its business, said Cobb, as well as greater access to Cadent's larger (and, best of all, mostly non-overlapping) customer base. In the short term, Cobb will continue to run VuePlanner as a separate business unit, both Troiano and Cobb confirmed. Over the next six to nine months, the two companies will also explore ways to integrate VuePlanner into Cadent's total video-based solution, with the goal of being as seamless as possible for both sets of clients. Similarly, neither leadership team anticipates that any kind of downsizing or consolidation will take place during the acquisition process - which feels like good news for an industry recently hit by 4,000 jobs' worth of layoffs from the Omnicom-IPG merger. Instead, Cadent and VuePlanner will focus efforts on cross-training their teams and cross-selling both offerings to one another's clients. Additionally, said Troiano, Cadent is actively hiring new talent across several parts of the business. "Overall, this is a big investment strategy for us," said Troiano. "This is about strategic opportunities and growth."
Cadent, a predictive advertising company backed by Novacap, has acquired VuePlanner, a specialist in YouTube video ad planning, optimisation and measurement. The deal enables Cadent to become the only platform allowing advertisers to activate YouTube's premium creator inventory alongside linear and connected TV. VuePlanner is one of seven companies in the YouTube Measurement Programme, providing advertisers with access to content identification, quality scoring and predictive targeting across YouTube's ecosystem. With over 62% of US internet users accessing YouTube daily, the acquisition gives Cadent clients access to one of the largest advertising platforms. All VuePlanner employees will join Cadent, with co-founder John Cobb becoming EVP and GM of Cadent VuePlanner. The New York-headquartered company will be integrated into Cadent's operations.
Cadent sets a New Standard for predictive advertising, launches unified platform.