Lifecycle Communications Manager
Posted on 4/4/2023

51-200 employees

Financial automation company
Company Overview
Tally is on a mission to make people less stressed and better off financially. Tally is a consumer tech company pioneering full-service financial automation that believes in building powerful yet simple products that make people less stressed and better off financially.
San Francisco, CA, USA
Experience Level
  • Develop and drive email, SMS, push and in-app message notification strategies that deliver best-in-class member communications that are proven by both quantitative and qualitative measurements
  • Plan and execute ongoing testing (layout, format, frequency, copy, etc.) to continuously improve multichannel performance that uncovers and unlock campaigns' growth levers
  • Deliver meaningful and measurable value to our users executing against team/company OKRs for large cross-functional initiatives
  • Oversee and report on the execution of highly-targeted journeys/workflows as well as ad-hoc campaigns that help reach the company goals: product notifications, one-off messages, seasonal campaigns, etc
  • Work closely with Product and Design to build a lifecycle member engagement experience
  • Partner with Product to run A/B tests across all the user-journey (testing messaging platforms, copy, landing pages, etc) to improve revenue and retention metrics
  • 7+ years experience in lifecycle communications roles
  • Hands-on experience working within a customer engagement platform, preferably Iterable
  • Proven success in working with cross-functional teams, such as Product and Analytics, to create and execute against shared goals that are based on data-informed hypotheses
  • History of organization and strong execution across multiple complex projects and initiatives
  • Ability to define quarterly roadmaps with aggressive milestones (including quantified KPI targets), and to execute on that strategy efficiently
  • Robust analytical skills with the ability to digest large data sets, communicate key insights and ask the right questions
  • Highly quantitative and drives decisions using data, from A/B testing to sound data modeling
  • Impeccable eye for detail and critical thinker who can develop creative solutions around (technical or resource) limitations
  • Adept with marketing automation/CRM systems (like Iterable), pushing the boundaries of what those systems can do
  • Experience with marketing platforms (mobile/desktop) like Adjust, Branch, Segment, Mixpanel, etc., and a basic working knowledge of HTML/CSS, SQL
  • Self-starter with an entrepreneurial mentality
  • Strong conversion-oriented copywriting and content strategy skills
  • Experience in a highly regulated sector like financial or health services is a plus