Lifecycle Communications Manager
Posted on 4/4/2023
INACTIVE
Tally

51-200 employees

Financial automation company
Company Overview
Tally is on a mission to make people less stressed and better off financially. Tally is a consumer tech company pioneering full-service financial automation that believes in building powerful yet simple products that make people less stressed and better off financially.
Locations
San Francisco, CA, USA
Experience Level
Entry
Junior
Mid
Senior
Expert
Responsibilities
  • Develop and drive email, SMS, push and in-app message notification strategies that deliver best-in-class member communications that are proven by both quantitative and qualitative measurements
  • Plan and execute ongoing testing (layout, format, frequency, copy, etc.) to continuously improve multichannel performance that uncovers and unlock campaigns' growth levers
  • Deliver meaningful and measurable value to our users executing against team/company OKRs for large cross-functional initiatives
  • Oversee and report on the execution of highly-targeted journeys/workflows as well as ad-hoc campaigns that help reach the company goals: product notifications, one-off messages, seasonal campaigns, etc
  • Work closely with Product and Design to build a lifecycle member engagement experience
  • Partner with Product to run A/B tests across all the user-journey (testing messaging platforms, copy, landing pages, etc) to improve revenue and retention metrics
  • 7+ years experience in lifecycle communications roles
  • Hands-on experience working within a customer engagement platform, preferably Iterable
  • Proven success in working with cross-functional teams, such as Product and Analytics, to create and execute against shared goals that are based on data-informed hypotheses
  • History of organization and strong execution across multiple complex projects and initiatives
  • Ability to define quarterly roadmaps with aggressive milestones (including quantified KPI targets), and to execute on that strategy efficiently
  • Robust analytical skills with the ability to digest large data sets, communicate key insights and ask the right questions
  • Highly quantitative and drives decisions using data, from A/B testing to sound data modeling
  • Impeccable eye for detail and critical thinker who can develop creative solutions around (technical or resource) limitations
  • Adept with marketing automation/CRM systems (like Iterable), pushing the boundaries of what those systems can do
  • Experience with marketing platforms (mobile/desktop) like Adjust, Branch, Segment, Mixpanel, etc., and a basic working knowledge of HTML/CSS, SQL
  • Self-starter with an entrepreneurial mentality
  • Strong conversion-oriented copywriting and content strategy skills
  • Experience in a highly regulated sector like financial or health services is a plus