Full-Time
Lifecycle Communications Manager
Financial automation company
Compensation Overview
$102,000 - $153,000Annually
Senior
San Francisco, CA, USA
- Develop and drive email, SMS, push and in-app message notification strategies that deliver best-in-class member communications that are proven by both quantitative and qualitative measurements
- Plan and execute ongoing testing (layout, format, frequency, copy, etc.) to continuously improve multichannel performance that uncovers and unlock campaigns' growth levers
- Deliver meaningful and measurable value to our users executing against team/company OKRs for large cross-functional initiatives
- Oversee and report on the execution of highly-targeted journeys/workflows as well as ad-hoc campaigns that help reach the company goals: product notifications, one-off messages, seasonal campaigns, etc
- Work closely with Product and Design to build a lifecycle member engagement experience
- Partner with Product to run A/B tests across all the user-journey (testing messaging platforms, copy, landing pages, etc) to improve revenue and retention metrics
- 7+ years experience in lifecycle communications roles
- Hands-on experience working within a customer engagement platform, preferably Iterable
- Proven success in working with cross-functional teams, such as Product and Analytics, to create and execute against shared goals that are based on data-informed hypotheses
- History of organization and strong execution across multiple complex projects and initiatives
- Ability to define quarterly roadmaps with aggressive milestones (including quantified KPI targets), and to execute on that strategy efficiently
- Robust analytical skills with the ability to digest large data sets, communicate key insights and ask the right questions
- Highly quantitative and drives decisions using data, from A/B testing to sound data modeling
- Impeccable eye for detail and critical thinker who can develop creative solutions around (technical or resource) limitations
- Adept with marketing automation/CRM systems (like Iterable), pushing the boundaries of what those systems can do
- Experience with marketing platforms (mobile/desktop) like Adjust, Branch, Segment, Mixpanel, etc., and a basic working knowledge of HTML/CSS, SQL
- Self-starter with an entrepreneurial mentality
- Strong conversion-oriented copywriting and content strategy skills
- Experience in a highly regulated sector like financial or health services is a plus
Tally is on a mission to make people less stressed and better off financially. Tally is a consumer tech company pioneering full-service financial automation that believes in building powerful yet simple products that make people less stressed and better off financially.
Company Stage
Series D
Total Funding
$172M
Headquarters
San Francisco, California
Founded
2015
6 month growth
↑ 68%1 year growth
↑ 43%2 year growth
↑ 38%Benefits
Unlimited flexible PTO
12 paid holidays; equity grants
Medical, dental, vision & prescription insurance
Company paid short & long term disability insurance
Life and AD&D insurance
Wellness programs
Pre-tax savings accounts for commuter benefits
HSA & FSA
Paid parental leave
401(k) retirement savings plan
Phone/internet reimbursement
Co-working stipend
Home office set-up allowance
Discount programs